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Mobile Strategy for Non-Profits and Associations
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Mobile Strategy for Non-Profits and Associations

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Organizations recognizing this shift are aggressively transforming their business operations to reflect a more mobile centered approach. Associations are focusing on mature mobile plans with carefully …

Organizations recognizing this shift are aggressively transforming their business operations to reflect a more mobile centered approach. Associations are focusing on mature mobile plans with carefully orchestrated mobile strategies that align member needs, business goals and new industry opportunities.

Whether associations are looking to better identify, retain and serve members, organize member interactions, simplify event planning, increase revenues, or completely transform their business operations, mobile is the answer that provides the most engaging user experience and unquestionably best reflects the current technological shift.

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  • 1. 8500 Shoal Creek Rd. 4-220 Austin, TX 78757 (866) 200-6650 www.atomicaxis.com Mobile Strategy for Associations
  • 2. Mobile Strategy for Associations The Consumerization of Mobile I’ts no secret – mobile devices have transformed the world. With estimates showing 72% of the planet’s 6.9 billion people being mobile by the year 2016, organizations acknowledging and embracing comprehensive mobile strategies are best equipped for the growing consumerization of mobile technologies. Smartphones mean the technology and mobile worlds merge. With the rapid acceleration in mobile, Internet and media are being dragged along for the ride, while tablets accelerate this change. In 2020, the enterprise mobile application economy is expected to hit $140 billion in revenue, representing an impressive 15% annual growth. Organizations recognizing this shift are aggressively transforming their business operations to reflect a more mobile centered approach. Associations are focusing on mature mobile plans with carefully orchestrated mobile strategies that align member needs, business goals and new industry opportunities. Whether associations are looking to better identify, retain and serve members, organize member interactions, simplify event planning, increase revenues, or completely transform their business operations, mobile is the answer that provides the most engaging user experience and unquestionably best reflects the current technological shift. 2
  • 3. Mobile Strategy for Associations Product Positioning Process and procedures Market Analysis Branding Product Requirements What is Mobile Strategy? Associations today develop mobile strategies as a way to stay relevant in our current and future technology climate. Building a strategy involves time and effort to identify easy wins, weighing mobile impacts against costs, strategic investments and transformational goals. In the same way a good business strategy changes to accommodate changes within the market, a good mobile strategy must adapt and grow to meet changing user expectations and capitalize on new technologies. An association’s mobile strategy should answer several key questions: • • • • How will adopting a mobile strategy help us reach our business goals? Will it improve our current reach? Will it generate new opportunities? How will it better identify, engage, retain and serve our members? A mobile strategy establishes a reproducible method for mobile planning, delivery, measurement, and review while placing your organization in a position to be able to deal with the pace of mobile change, to recognize opportunities and to respond with confidence. 3
  • 4. Mobile Strategy for Associations USER NEEDS Communication Entertainment Information Support Education Engagement BUSINESS GOALS Revenue Awerness Engagement Support Intelligence DEVICES Kiosks Feature Phones Ios/Android Phones Ios/Android Tablets MOBILE STRATEGY Synergy Context CONTENT Email Video Directions Audio How do I develop a mobile strategy? Developing a mobile strategy can be overwhelming to organizations unfamiliar with the nature of the constantly evolving mobile landscape. Shifting user habits, infrastructure upgrades, new product offerings, and system requirements are just a few of the hundreds of issues that need to be addressed prior to creating a custom mobile roadmap. Although many organizations have custom strategic guidelines on how a mobile strategy should be defined, they all revolve around 3 simple steps: 1. Planning the organization’s mobile purpose 2. Assessing the organization’s mobile maturity and existing assets 3. Evaluating and Prioritizing 4
  • 5. Mobile Strategy for Associations Refi nement More ef fi cien t Step 1: Plan the Mobile Purpose The main goal of this stage is to define the Policies, Objectives, Scope, Technology, Management, and Measurements. These are crucial factors that are required in order to define and manage a comprehensive mobile roadmap. Some key questions to answer in this stage are: • • • • • How does mobile fit into our overall strategy? Where do we focus our mobile priorities? How can mobile drive other operational activities? What is our timeline and preparedness for mobile? How do we measure success? The key to the planning phase is stakeholder alignment on exactly how mobile can impact business operations. The process is not always easy, but it is critical before moving forward. Having a firm grasp on technology trends, user and business needs, operational impacts, and clearly defined metrics are essential for stakeholder buy-in. 5
  • 6. Mobile Strategy for Associations Idea Into Code .html Project 1 Project 2 <!DOCTYPE html> <html> <body> r Use ID GU Project 3 <!DOCTYPE html> <html> <form name="input" action="html_form_action.asp" method="get"> <body> First name: <input type="text" name="FirstName" value="Mickey"><br> Last name: <input type="text" name="LastName" value="Mouse"><br> <p> <input type="submit" value="Submit"> An image: </form> <img src="Idea.gif" alt="Smiley face" <p>If you click the "Submit" button, the form-data will be sent to a page called "html_form_action.asp".</p> width="32" height="32"></p> <form action="MAILTO:someone@example.com" method="post" enctype="text/plain"> Name:<br> <p> <input type="text" name="name" value="your name"><br> A moving image: E-mail:<br> <img src="lightbulb.gif" <input type="text" name="mail" value="your email"><br> alt="Computer man" Comment:<br> width="48" <input type="text" name="comment" value="your comment" size="50"><br><br> height="48"></p> <input type="submit" value="Send"> ID bes <input type="reset" value="Reset"> eTu </form> Fac D </body> mI aCa </html> nst I n tion atio iga avig Nav yN dar on Sec Step 2: Assess the organization’s mobile maturity and existing assets Every organization has varying levels of mobile maturity that will drive their strategic mobile process. During this stage, the focus should be evaluating the maturity levels across the following strategic areas: • • • • Business Transformation Digital Experience Technology Governance Business Transformation Where is our organization in terms of readiness for real transformative change and agility within the organization? Digital Experience Where is our organization in terms of delivering a digital vision that is aligned with employee, customer, or client expectations? Technology Where is our organization in terms of commitment and ability to extend the processes and technology necessary to reach our strategic mobile and business goals? Governance Where is our organization in terms of our ability to carry out key operational processes and continually optimize strategy? A detailed report on exactly where your organization’s maturity level currently lies within these critical areas will be the foundation of your mobile strategy. With a properly executed assessment, organizations are often quick to spot pain points and opportunities that lead to streamlining, optimization and detailed comprehension of their specific needs. 6
  • 7. Mobile Strategy for Associations Your App Here! Step 3: Evaluate and Prioritize With the analysis complete, now is the time to evaluate and prioritize each mobile initiative. A clearly defined project prioritization method is used that estimates product timelines, user impact, and financial expectations. Each mobile initiative is examined and a detailed cost-benefit-analysis is performed. The goal of this stage is to maximize the organization’s budget, and get strategic projects in motion by providing an aligned mobile blueprint. 7
  • 8. Mobile Strategy for Associations Partner With Atomic Axis At Atomic Axis, we aim to change the way software projects are planned, developed, and delivered. We go beyond conventional software development. We are constantly striving to improve our business, our process, explore new opportunities, and collaborate to solve real problems. Our decades of experience in crafting strategic mobile initiatives for organizations of all shapes and sizes give us the ability to tackle any challenge in front of us. We take our expertise in the mobile domain and work with associations to evaluate assets, align goals, formalize strategy, measure project results and optimize for long-term success. In short, we’ve mastered turning mobile strategy into practical execution. Ready to make the move into mobile? Let’s team up. 8
  • 9. Mobile Strategy for Associations Enterprise Architecture Cost Mobile Design GY STRATE Deadline Soon! About Us Atomic Axis is an Austin Texas based transformative Software Solutions Company comprised of accomplished architects, designers, and developers with advanced technical experience in countless market capacities. Our team combines proven industry best practices and technical excellence to deliver results consistently within scope and budget. We manage our mobile strategy projects in a highly disciplined manner. Our primary focus is providing value to your organization. Our team has worked and partnered with countless associations to spot pain points within their organization and build solutions that identify, engage, and retain members while giving them easy access to all their association has to offer. 9
  • 10. Atomic Axis 8500 Shoal Creek Rd 4-220 Austin Texas 78757 866-200-6650 www.atomicaxis.com