iHydroRun Presentation 7 20-14
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iHydroRun Presentation 7 20-14

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A Revolutionary System For Achieving Ideal Weight Loss & Fitness By Athletes Performance Gear, Inc. ...

A Revolutionary System For Achieving Ideal Weight Loss & Fitness By Athletes Performance Gear, Inc.
Before & After iHydroRun™ Using iHydroRun™ products helped me feel better during and after my workouts. I burned more calories & recovered quicker. This encouraged me to exercise consistently helping me shrink from the 277lbs to the 175lbs I am now!
Business Overview • We are in the 66 billion dollar sporting goods industry. • We have a patented, balanced hydration system for walkers and runners. • iHydroRun™ products accelerates weight loss and fitness goals thereby encouraging the user to stay hydrated while looking stylish. • Unlike the competition our system works with the body while also increasing the calories burned without adding more time. • Our advantages are the team, a detailed step by step strategic plan and the capacity of our supply chain.
Operational Team John Hobbs Founder/CEO Meir Ezra VP Operation Consultant John Hobbs - Founder, CEO, Inventor, over 10 years in the fitness industry and has been being mentored by; Meir Ezra - Meir has started and sold many companies. He runs 24 companies in 26 countries now. He manages 23 of the companies using only 7 hours a week.
Operational Team Donald Dinegar VP Marketing Yuliya Lutzkanov Fashion Designer Supply Chain • Charles Ferrer, CEO, CMS WorldGroup. Charles is the Ex. President of Everlast®, has 17 manufacturing plants. • Carmine Denisco and Rick Valderrama, First Innovations Group will provide some distribution and fulfillment. Donald Dinegar - was responsible for starting and growing a product-line that grossed over $2.5B in under 10 years. Yuliya Lutzkanov - has over 2 decades of designing experience and having been a top runner and fitness instructor she understands what is wanted!!!
Market Opportunity Activity Total Participation Frequent Participation > 100 times per year Fitness Walking 112.7M 17.8 Running /Jogging 50.0M 12.3 Source: Sporting Goods Manufacturing Association From 2009 to 2011 the running and jogging participation has increased by 17.8% (42.5M to 50M) and walking for fitness has grown 1.7% to 112.7M. Our surveys reveal 70% of walkers and 90% of runners are not using the competitions’ products.
Products iHydroRun™ water bottles, Active Wear Sports Apparel and Electrolytes • iHydroRun™ balanced water bottle system is designed to envelop the hand so it rests on the top of the hand reducing the effort to hold it. Without interrupting your pace to open a bottle, you simply use the trigger that opens a valve allowing you to drink. • They are sold and used in pairs so your body works the way it is designed – evenly and balanced. • You can add weigh attachments to work the arms and shoulders more so you burn more calories without adding more time to your workout. • You can add flashlight with strobe for safety at night. • They hold 15ozs each so you have hours of hydration. • They only weigh 19ozs full and get lighter as you drink so you end up with 4ozs when empty.

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iHydroRun Presentation 7 20-14 Presentation Transcript

  • 1. A Revolutionary System For Achieving Ideal Weight Loss & Fitness By Athletes Performance Gear, Inc.
  • 2. Before & After iHydroRun™ Using iHydroRun™ products helped me feel better during and after my workouts. I burned more calories & recovered quicker. This encouraged me to exercise consistently helping me shrink from the 277lbs to the 175lbs I am now!
  • 3. Business Overview • We are in the 66 billion dollar sporting goods industry. • We have a patented, balanced hydration system for walkers and runners. • iHydroRun™ products accelerates weight loss and fitness goals thereby encouraging the user to stay hydrated while looking stylish. • Unlike the competition our system works with the body while also increasing the calories burned without adding more time. • Our advantages are the team, a detailed step by step strategic plan and the capacity of our supply chain.
  • 4. Operational Team John Hobbs Founder/CEO Meir Ezra VP Operation Consultant John Hobbs - Founder, CEO, Inventor, over 10 years in the fitness industry and has been being mentored by; Meir Ezra - Meir has started and sold many companies. He runs 24 companies in 26 countries now. He manages 23 of the companies using only 7 hours a week.
  • 5. Operational Team Donald Dinegar VP Marketing Yuliya Lutzkanov Fashion Designer Supply Chain • Charles Ferrer, CEO, CMS WorldGroup. Charles is the Ex. President of Everlast®, has 17 manufacturing plants. CMS will be providing tooling and manufacturing of our complete line. • Carmine Denisco and Rick Valderrama, First Innovations Group will provide some distribution into store and fulfillment of orders received. Donald Dinegar - was responsible for starting and growing a product-line that grossed over $2.5B in under 10 years. Yuliya Lutzkanov - has over 2 decades of designing experience and designs our fitness apparel. Yuliya, having been a top runner & fitness instructor she understands what is wanted!!!
  • 6. Market Opportunity Activity Total Participation Frequent Participation > 100 times per year Fitness Walking 112.7M 17.8 Running /Jogging 50.0M 12.3 Source: Sporting Goods Manufacturing Association From 2009 to 2011 the running and jogging participation has increased by 17.8% (42.5M to 50M) and walking for fitness has grown 1.7% to 112.7M. Our surveys revealed 70% of walkers and 90% of runners are not using the competitions’ products.
  • 7. Products iHydroRun™ water bottles, Active Wear Sports Apparel and Electrolytes • iHydroRun™ balanced water bottle system is designed to envelop the hand so it rests on the top of the hand reducing the effort to hold it. Without interrupting your pace you simply use the trigger that opens a valve allowing you to drink. • They are sold and used in pairs so your body works the way it is designed – evenly and balanced. • You can add weight attachments to work the arms and shoulders increasing the calories burn without adding time to your workout. • You can add flashlight with strobe for safety at night. • The containers hold 15ozs each so you have hours of hydration. • They only weigh 19ozs full and get lighter as you drink so you end up with 4ozs when empty.
  • 8. Products iHydroRun™ water bottles, Active Wear Sports Apparel and Electrolytes • We are actively designing a fitness apparel line to create an overall look that is both functional and desirable. • We have an electrolyte that works wonders by accelerating the body’s ability to absorb the consumed electrolyte-infused water. • The rapid hydration also alleviates hangovers in 5 minutes. • We will have the call center and website upselling customers already actively purchasing our iHydroRun™ bottles.
  • 9. Business Model We are developing all our marketing materials based upon surveys that identify the buttons and emotional triggers facing our customers. We will penetrate the market by broadcasting Direct Response commercial like the Ultimate Push Up® and Shaker Weight® did. After testing a planned national campaign we will know which markets will return the best ROI. The DR campaign will also exposes us to many of the 10,000’s expo vendors, buyers from catalogs and fitness retails around the country, opening up many more channel of distribution.
  • 10. Competition Competitor Type Price Strengths Weaknesses Amphipod Hydraform Handheld™ Durable $14.00 soft polymer, hand strap, comfort 2 hands to use, imbalance Nike Sport Water Bottle Durable $7.00 no lid, squeeze valve system, ergonomic, leak proof 2 hands to use, imbalance Misc. Promotional Durable Free free of cost 2 hands to use, imbalance Power Bottle USA Durable $9.50 filtered, flip top, customizable print 2 hands to use, imbalance Any Disposable $1.00 accessible, some ergonomic, disposable 2 hands to use, imbalance, high price over time Hydrosport Swiggies™ Wrist $12.50 hands free, light weight awkward feeling on wrist, small capacity Amphipod RunLite 4 Belt $44.50 hydration capacity, hands free when not in use tend to bounce, leak and fall out of holster K2 Exo Hydrobelt Belt $12.95 hydration capacity, hands free when not in use tend to bounce, leak and fall out of holster CamelBak FlashFlo Waistpack Belt $24.93 hydration capacity, hands free when not in use tend to bounce, leak and fall out of holster North Face Dog Fish 6™ Back $55.20 hydration capacity, hands free, comfort, & style high cost, gets sweaty, mold growth CamelBak Dream Women’s Back $50.00 hydration capacity, hands free, comfort, & style high cost, gets sweaty, mold growth
  • 11. Barriers to Entry Lack of product awareness and the benefits! Acquiring distribution channels! Acquiring necessary capital to execute our strategic plan! Lack of decision making media contacts for TV station local or national!
  • 12. Financial Overview Y1 Y2 Y3 Y4 Revenue $3,413,341 $6,890,140 $9,481,286 $14,779,728 Total COGS $ 962,586 $2,166,197 $2,588,263 $3,253,255 T-C of Operation $1,005,139 $2,067,821 $2,576,171 $2,798,638 Net Profit After Tax $1,395,605 $2,656,121 $4,316,851 $8,727,834 * We believe these are conservative projections; however, there is no guarantee that any projection, in whole or in part, will be met. Investment to date is $137,000 Break-even is achieved when we sell 100,000 sets of iHydroRun™ balanced water bottles purchased by end user at $34.95 a pair. If market dictates and we have to sell for $29.95 breakeven is 150,451 sets sold to end user. Projections based on .8% of total target market over 4 years and our break even is 12.66% of the .8%
  • 13. Use of Proceeds Phase I Capital Requirements: Tooling - Inventory – Commercial - Media Buy $ 140,000 Repayment of Loan $ 12,500 Salaries $ 53,000 Working Capital and Merchandising $ 44,500 Sub Total $ 250,000 Phase II Capital Requirements: Additional Inventory $ 300,000 Accounts Receivable Support $ 325,000 Salaries & Additional Hires $ 175,000 Working Capital and Merchandising $ 450,000 Sub Total $ 1,250,000 Total $ 1, 500,000 Founder Current Ownership: 100%
  • 14. Capital Request It’s not always easy to see huge opportunities when first presented. We know this is one of those opportunities. This is NOT an Offering!!! If you are interested and would like to learn more and possibly receive an offering I would like to speak with you. If you know someone that might possibly like this opportunity I would like to speak with you. If you know a Buyer for any fitness chain stores I would like to speak with you. iHydroRun(TM) is to the fitness hydration industry as iPhone was to the cellphone industry!!!
  • 15. John Hobbs 239-404-2871 jhobbs@iHydroRun.com
  • 16. Features Benefits Ergonomic Design Envelops the Hand Rests easily on top of the hands. Very little effort to hold. Can carry for hours without becoming burdensome. Does not require gripping like normal bottles. Distributes the weight around your hand. Becomes an extension of the hands. Trigger and valve system Opens to drink using digit of the hand they are in. Closes so all fluids are sealed within until you want to drink. Operated independently of any other part of the body except the hand it’s in. Allows you to use iHydroRun as designed, that is, one in each hand at the same time. Allows you to easily and conveniently drink while running. Used in pairs Works with your natural rhythm, gate or stride. Encourages proper running posture and form. You maintain balance.
  • 17. Holds 15oz each Allows you to stay properly hydrated for hours. Not heavy. Assures quality drinking liquid of your choice. Enhancing your routing since you do not have to stop or struggle to retrieve your drink. Top removes creating a large opening Easy to clean and sanitize. Can be filled quickly even during extended workouts. Weighs 19oz full Imparts a slight upper body workout during your routine. You burn more calories without adding more time to your run or walk which accelerates weight loss. Enhances your aerobic workout by adding a slight cardiovascular routine. Gets lighter as you drink assuring you maintain great form and posture all the way to the end of your workout.
  • 18. Made of high-density polypropylene Can be used as a weapon for self-defense. BPA and Phthalate free, no negative effects that are now being linked to most plastics. Can add weights attachment Builds arms and shoulders during your normal fitness routine. Additional calorie burn during your normal fitness routine. Unlike weights you can simply and easily stay hydrated further enhancing your workout. Can add flashlight with strobe attachment Can see at night Can be seen at night