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Bizzards | Finals | Bizzathlon | Backwaters | IIM Kozhikode
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Bizzards | Finals | Bizzathlon | Backwaters | IIM Kozhikode

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Bizzards, the business quiz as part of marathon quiz series Bizzathlon @ Backwaters, IIM Kozhikode was hosted by the famous quizmaster Rajeev D'Silva.

Bizzards, the business quiz as part of marathon quiz series Bizzathlon @ Backwaters, IIM Kozhikode was hosted by the famous quizmaster Rajeev D'Silva.


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  • 1. Bizzards Finals
  • 2. FORMAT Round 1 – 8 questions Written Round 2 – 32 questions on Infinite Pounce Round 3 – 8 questions on Infinite Pounce + Theme
  • 3. BUSINESS BUILDING Written round Differential scoring +15 if 1or 2 teams get it right +10 if 3-5 teams get it right +5 if 6-8 teams get it right
  • 4. In this episode of The Simpsons , the denizens of Springfield write to renowned architect Frank Gehry asking him to design a new concert hall in their city. Which real-life building does this parody? 1
  • 5. This iconic building, one that appears frequently in popular culture, served as the headquarters of which global corporation from 1930 to the 1950s? 2
  • 6. This 23-storey landmark on Mumbai’s Marine Drive was built in 1974 as the corporate headquarters of the entity after which it was named. It was the first building in India to have an escalator, and was one of the targets of the 1993 Bombay bombings. In February 2013 its main occupant completed a phased withdrawal from the building after it had been decided to move their headquarters to New Delhi, although its Chairman’s office and its iconic logo haven’t been removed yet. Which building? 3
  • 7. Completed in 2011 and called the ‘Laces’ building, this structure was based on the concept of connecting bridges at various levels acting like laces and tying the different work-spaces together. This is the global R&D centre of which company? 4
  • 8. The Fox Plaza in Los Angeles is the official headquarters of Twentieth Century Fox and has featured in several movies including Speed, Airheads & Fight Club. Its most well-known role, however, was as the headquarters of which fictional company in a1988 film? 5
  • 9. In the news nowadays in India because TCS is now its title sponsor, the Amsterdam Marathon was earlier called the ING Amsterdam Marathon. To commemorate the event in 2011, what did the company do to their headquarters, in a nod to a nickname that its building is known by? 6
  • 10. ING House in Amsterdam is also known by another nickname because of its supposed resemblance to the classic design of a household device first produced in 1979 by Black & Decker that has now become a genericized trademark. Which one? 7
  • 11. If & when this project is realized, this tower will become the highest building in Europe. It is slated to be the headquarters of which company, and takes design inspiration from a prominent feature of its logo? 8
  • 12. Answers…
  • 13. In this episode of The Simpsons , the denizens of Springfield write to renowned architect Frank Gehry asking him to design a new concert hall in their city. Which real-life building does this parody? 1
  • 14. The Walt Disney Concert Hall in Los Angeles 1
  • 15. This iconic building, one that appears frequently in popular culture, served as the headquarters of which global corporation from 1930 to the 1950s? 2
  • 16. 2
  • 17. This 23-storey landmark on Mumbai’s Marine Drive was built in 1974 as the corporate headquarters of the entity after which it was named. It was the first building in India to have an escalator, and was one of the targets of the 1993 Bombay bombings. In February 2013 its main occupant completed a phased withdrawal from the building after it had been decided to move their headquarters to New Delhi, although its Chairman’s office and its iconic logo haven’t been removed yet. Which building? 3
  • 18. The Air India building 3
  • 19. Completed in 2011 and called the ‘Laces’ building, this structure was based on the concept of connecting bridges at various levels acting like laces and tying the different work-spaces together. This is the global R&D centre of which company? 4
  • 20. 4
  • 21. The Fox Plaza in Los Angeles is the official headquarters of Twentieth Century Fox and has featured in several movies including Speed, Airheads & Fight Club. Its most well-known role, however, was as the headquarters of which fictional company in a1988 film? 5
  • 22. 5
  • 23. In the news nowadays in India because TCS is now its title sponsor, the Amsterdam Marathon was earlier called the ING Amsterdam Marathon. To commemorate the event in 2011, what did the company do to their headquarters, in a nod to a nickname that its building is known by? 6
  • 24. Shoelaces. The building is called ‘the shoe’. 6
  • 25. ING House in Amsterdam is also known by another nickname because of its supposed resemblance to the classic design of a household device first produced in 1979 by Black & Decker that has now become a genericized trademark. Which one? 7
  • 26. Dustbuster 7
  • 27. If & when this project is realized, this tower will become the highest building in Europe. It is slated to be the headquarters of which company, and takes design inspiration from a prominent feature of its logo? 8
  • 28. 8
  • 29. Infinite Pounce +10 for a correct answer +10/-5 for a wrong answer 20 questions clockwise, 12 questions anti-clockwise
  • 30. Cheap Chinese Imports Origins Fast Food Games People Play Off-beat Professions Travel Urban Legends Newspapers Agriculture Crime & Punishment Marketing Food Book Profits Connect -ing People Newsmakers Places Inspiration Snake Oil Salesmen Blast From The Past Music Jargonaut Fashion Luxury Brand Names History Board Mamata Room To -land Court Room Investing Brand Names II Sweet Teeth Sweet Teeth II Pharma
  • 31. The company identified by this logo started in 1931 as the Huafu Y Factory, before renaming itself to the Shanghai X Y Company in 1966. It’s products are ubiquitous in China, as they once were in India, and for many of us our first introduction to a certain type of product was a X Y. Give X Y. Cheap Chinese Imports
  • 32. Cheap Chinese Imports
  • 33. In 1986, realizing that customers looked at McDonald’s as more of a daytime restaurant, the chain launched a campaign to woo more customers to their restaurants in the night. The campaign, which lasted until the late 1990s, consisted of a series of ads featuring a mascot singing words set to a popular song. What was the name of the mascot, which was a play on the original title of the song? Fast Food
  • 34. Mac Tonight. The song was, of course, Mack the Knife. Fast Food
  • 35. This Japanese video game company, in the news recently for its acquisition of the Finnish gaming company Supercell, gets its name from the Anglicized pronunciation of a shortening of “gongye hezuoshe”, the slogan of the Chinese Industrial Corporations that means “work together”. Name it. Games People Play
  • 36. Games People Play
  • 37. He has been publishing books since 1992, but he broke out of the mold in 2001 with God’s Debris , a novella that conjectured that God blew himself up in the Big Bang and all matter is in fact God’s debris. His 2004 sequel to this book was called The Religion War . This is his latest book. Name the author. Book Profits
  • 38. Book Profits
  • 39. The man on the left is an American author. The woman on the right is an Indian author. Who and what connects them? Connecting People
  • 40. Steve Jobs, Stay Hungry Stay Foolish Connecting People
  • 41. Connect. Inspiration
  • 42. Carmen Miranda’s character in the film served as inspiration for Miss Chiquita, who was created by Dik Browne, better know as the creator of Hagar the Horrible. Inspiration
  • 43. Deuterium, also known as heavy hydrogen, is expected to play a key role in the generation of clean energy as and when cold nuclear fusion becomes a reality. The waters at the bottom of the Philippine Trench in the Philippine Sea are said to contain abnormally high levels of deuterium. Having acquired the exclusive right to extract water from the trench, who is currently seeking billions of dollars of investment into a venture to extract deuterium from the sea, a venture that is claimed could eventually yield 829 billion dollars’ worth of deuterium? Snake Oil Salesmen
  • 44. Imelda Marcos Snake Oil Salesmen
  • 45. This river in Milan gets its name from a Greek word that means “light, quick and nimble”. A steel-tubing business that stood on its banks was bombed in the Second World War, and after the war its founder decided to change his line of business. He launched a brand that he named after the river, since he wanted his new product to have the same attributes as the name stood for. Which nowdefunct brand once hugely popular in India and whose trademarks are in fact still owned by an Indian company? Blast From The Past
  • 46. Lambretta Blast From The Past
  • 47. This piece from Puck magazine in 1881 is the first known instance of the use of what? Origins
  • 48. Emoticons Origins
  • 49. Based on the principle of the Colour Wheel, this tool was created in 1974 by Ann C. Noble, then a professor at the University of California. What kind of professional would use it? Off-beat Professions
  • 50. A sommelier, or wine-taster. Off-beat Professions
  • 51. Last Sunday, the second-longest non-stop commercial flight took off for the last time from Los Angeles. The longest non-stop commercial flight, operated by the same airline, will take off for the last time on November 23 rd from Newark, flying for 18-20 hours (depending on weather conditions) and traversing 9,500 miles via the North Pole. Both these flights connect with which city? Travel
  • 52. Singapore. Travel
  • 53. This illustration parodies which recent event? Newsmakers
  • 54. Micromax signing Hugh Jackman as their brand ambassador. Newsmakers
  • 55. The hamlet of ____________ in the town of Harrison in New York gets its name from a popular legend that says that in 1695, an Indian chief named Pathungo sold John Harrison, after whom the town is named, as much land as he could cover in a day on horseback. Rather fittingly, the global headquarters of MasterCard are located here. Fill in the blank. Places
  • 56. Purchase Places
  • 57. Although he recorded his last studio album in 2001 and last produced an album in 2011, for Slim the Mobster, he topped Forbes Magazines 2012 list for the highest-earning musicians with an income of $110 million, owing primarily to the $100 million he picked from the sale of a 51% stake in his company Beats Electronics to Taiwanese smartphone maker HTC. Who? Music
  • 58. Dr. Dre Music
  • 59. This term originated in the early 19 th century, and referred to a method of crossing a fence that was impossible and hence came to mean an absurdly impossible action. Douglas Engelbart, better known as the inventor of the computer mouse, used the term in the name of a research institute he founded in 1970, but his usage of the term was in reference to the process used by lumberjacks to hoist themselves up trees, and this is the context in which it is widely used today, that is, to refer to a process that is self-sustaining and doesn’t need external help. What term? Jargonaut
  • 60. Bootstrapping Jargonaut
  • 61. This is a recent picture of a famous fashion designer, taken on the occasion of her receiving an OBE. What was her favourite car? Fashion
  • 62. The Mini Fashion
  • 63. 1. It is silver, just like the two planes used in the event. 2. Its disc wheels look similar to that of the two planes. 3. Seven gold rings are to be found on it, the same markings that were allegedly on X and Y. 4. Its name is a combination of X and Y. These are the primary reasons behind what persistent urban legend? Urban Legends
  • 64. That Harley-Davidson’s Fat Boy is a dedication to the bombing of Hiroshima and Nagasaki. Urban Legends
  • 65. Produced in the tabloid format and having a circulation of about 27,000, this Japanese weekly usually contains inspirational pieces, puzzles, accounts of fishing trips by its bosses, satirical haikus and tips on how to play traditional board games such as Go and Shogi. It is perhaps the only one of its kind in the world. Who are its readers? Newspapers
  • 66. The yakuza. This is the in-house newsletter of the Yamaguchi-gumi, Japan’s biggest crime syndicate. Newspapers
  • 67. Before kicking off the week-long deal, for which a Delhi X wholesaler was brought on board to supply the company 22,500 kg X, “we packed the X in air-tight Y packaging and kept them in a very damp room for five days to ensure quality was maintained,” says Chief Marketing Officer Sachin Kapur. Nine courier companies were roped in to deliver the X across 78 cities within three days of the bid. Thirty per cent of the X were devoured by Delhi! This is the Business Line described a recent innovative marketing ploy. What are X and Y? Marketing
  • 68. Onions, Groupon Marketing
  • 69. It’s recent sale, for an estimated $200 million, to Swedish private equity group EQT VI was completely overshadowed by the sale of its larger sister company. It has already released its first model after the change of ownership, the Constellation, which will soon be available in India at the modest price of 6.5 lakh rupees. Its products have in the past been dismissed as “tasteless trash” and “technologically modest”. Which luxury brand? Luxury
  • 70. Luxury
  • 71. Its founders were both Polish Jews who wanted to pay tribute to Denmark’s exemplary treatment of its Jews during the Second World War. The name however, is not Danish, but a nonsensical name that the founders, who had no knowledge of Danish, came up with that “sounded Danish”. Early packaging for the brand carried a label with the outline map of Denmark on it. Which brand? Brand Names
  • 72. Brand Names
  • 73. Inaugurated in March 2013, this is the Indian Business Museum, the first of its kind in India. Where specifically would you find it? History
  • 74. At IIM-Kozhikode History
  • 75. This small town in Hooghly district gets its name from a factory that was set up there in 1948 to manufacture products under a joint venture between an Indian and an American company. Name the town. Mamataland
  • 76. Mamataland
  • 77. This is the website of the leading audience measurement organization in Canada, started in 1944 as a division of the Canadian Association of Broadcasters. It has since then owned the rights to a name that led it to file a trademark violation suit against a larger, more well-known company to cease using the name or to finance the cost of their rebranding. The suit was dismissed in 2012. Name it. Board Room To Court Room
  • 78. Board Room To Court Room
  • 79. Board Room To Court Room
  • 80. It is a saline-tolerant variety of rice unique to Kerala, and earlier this year formally received a GI tag. Once covering more than 5000 hectares in Alappuzha, Thissur and Ernakulam, its usage has dwindled of late, which has led to the recently-formed ________ Samrakshana Samara Samiti coming up with an innovative way to finance its revival. The organization has floated __________ Bonds at a 1000 rupees each – investors can opt to either receive a return in kind or cash. Fill in the blanks. Agriculture
  • 81. Pokkali Agriculture
  • 82. In January 1989, Kenneth Lamar X, a mentally ill customer, held up a pizza outlet in Atlanta for over 5 hours. An ad campaign being run by the pizza chain at that time featured an annoying character called the X, and he thought they were a personal attack against him. After forcing the employees to make a pizza for him, and unsuccessfully demanding $100,000, a getaway car and a copy of The Widow’s Son, he surrendered to the police. After the incident ended, Police Chief Reed Miller offered a memorable assessment to reporters: "He's ______X.“ What is X? Crime & Punishment
  • 83. Crime & Punishment
  • 84. Established in 2010, this take-out restaurant in Pittsburgh has a Unique Selling Proposition. It only serves food from one nation at a time, changing every six months; the changeover is celebrated with a small festival and music from the new nation. Since its opening, the cuisine of Iran, Afghanistan, Venezuela and Cuba have been featured. Name it, or what is its USP? Food
  • 85. Food
  • 86. It is an investment strategy used in a bear market, when prices of stocks decline, and is said to derive its name from a 1953 Marilyn Monroe film. However, since the term is sometimes attributed to Andrew Mellon, who used it while he was the Secretary of the Treasury from 1921 to 1932, it is more likely derived from the 1925 novel of the same name on which the movie was based. What term? Investing
  • 87. Gentlemen Prefer Bonds Investing
  • 88. Tim Keck and Christopher Johnson, two students at the University of Wisconsin-Madison in 1988 were about to launch their new venture and were wondering what to call it. They were near broke, and their food rations were down to white bread & X. Nels Johnson, Christopher’s uncle, dropped by to see them one day saw them eating an X sandwich, and said. “That’s what you should call it – The X”. Which much-loved brand? Brand Names II
  • 89. Brand Names II
  • 90. Ice Breakers is a brand of candy first made by Nabisco and currently owned by Hershey. Usually packaged in a metal tin, in 2007 Hershey introduced a variant called Ice Breakers Pacs which was packaged in individual plastic sachets in a plastic container, but had to withdraw it less than a year later following a public outrage against the brand. Why? Sweet Teeth
  • 91. The individuals sachets in the box were remarkably similar to the packaging many street drugs were sold in. Sweet Teeth
  • 92. ___________ Organic Chocolate is a brand of premium organic chocolate founded in 2001 by Frederick Schilling. Often listed among the world’s best chocolate, it gets its name from the Sinhalese corruption of dhatu-garbha, the Sanskrit word for stupa. The brand enjoys much popularity among Star Wars fans, since it shares its name with a fictional planet in that movie series, albeit spelt slightly differently. Name the brand. Sweet Teeth II – The Empire Strikes Back
  • 93. Sweet Teeth II – The Empire Strikes Back
  • 94. Ever since its introduction in 1931, Alka-Seltzer has dominated the US market for effervescent antacid pick-me-ups. In the 50’s and 60’s, although they enjoyed a virtual monopoly, sales were flat, since they had already saturated the market. What did they do, that resulted in a sudden, sustained spurt in sales? Pharma
  • 95. They introduced their Plop, Plop, Fizz, Fizz campaign, which subtly suggested to people that the normal dosage was two tablets. Until then everybody took one, which was all that was needed. Pharma
  • 96. THEME PARK 8 questions anti-clockwise on Infinite Pounce +10 for every correct answer +10/-5 on the pounce Non-ordered, non-exhaustive theme +30 to the first team that gets the theme correct +25, +20, +15 and +10 to the 2 nd , 3 rd , 4 th & 5 th team to get the theme. +5 after that. -5 for every wrong attempt. Only 1 attempt per team per question.
  • 97. Recently, the uniform worn by the employees of this company has come in for criticism after a Member of Parliament Ikmal Hisham Abdul Aziz made a parliamentary request stating that the uniforms "did not reflect the national identity“, following which the country’s transport ministry has asked it to "reassess the uniforms to better reflect the our culture“. Perhaps the most famous wearer of this uniform, however, wore it for a single day in May 2013 as a result of a lost bet. Which company? 1
  • 98. AirAsia 1
  • 99. This is the first issue of a publication that is now owned by CBS. In an episode of Friends , it is revealed that Chandler and Joey ’s copy of this magazine is addressed to “Miss Chanandler Bong”. Which publication? 2
  • 100. 2
  • 101. Which well-known entity is missing here? 3
  • 102. 3
  • 103. X was founded in 1982 by Sun Myung Moon, who also founded the Unification Church, and intended to replace another daily, which had served as the “second newspaper” of the city for over a 100 years. Moon was a political conservative, and considered it his duty to counter his city rivals Y, whose supposed left-liberal bias had led it to being nicknamed “Pravda on the Potomac” during the height of the Cold War . Although it today does function as the city ’s second newspaper, X’s circulation has always been a fraction of that of its more famous rival. Identify X. 4
  • 104. The Washington Times 4
  • 105. The man standing third from left was the son of the founder of this eponymous motorcycle manufacturer, although his name is more well-known for its association with aviation. Best known for the Brutale series of Café Racers, it dominated motorcycle racing right through the 50’s to the 80’s, before falling away as its parent company went through financial difficulties. Name it. 5
  • 106. 5
  • 107. This building, which is today the Oxford County Court, was built in 1932 and served as the premises of a dealership run by William __________, the 1 st Viscount of Nuffield. The name of this establishment went on to become the name of the company established by the Viscount, which in turn is well-known as the first part of which company that lasted from 2000-2005, and will go down in history as the last company of fully British ownership to manufacture a certain kind of product? 6
  • 108. 6
  • 109. This 1999 film depicts the goings-on at which business establishment? 7
  • 110. 7
  • 111. First and last issues of which magazine? 8
  • 112. 8
  • 113. All have at one point been sold through “peppercorn transactions”, i.e., for a token payment of 1dollar, 1 pound etc. Theme
  • 114. THAT’S IT! Thank you! Feedback welcome: Email: rajivdsilva@gmail.com Twitter: @rajivdsilva