25on25th marketing quiz@iimk


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Marketing Quiz @ Backwaters '13 IIM Kozhikode

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25on25th marketing quiz@iimk

  1. 1. 25 on the th® 25 the marketing quiz Prelude to BIZZATHLON History of brands, Product placements, logos, and what not. Karthi Vignes & Tara Rajago
  2. 2. ID X • This product X is one of the most famous examples of successful product placement. X from being a just a visible object goes on to become a character which listens and responds to the protagonist. There is a special edition of this product still selling on Ebay and Amazon.com. 2
  3. 3. • X – Mr. Wilson (Castaway) 3
  4. 4. ID X and Y. • This series of 8 short films by directors lik Ang lee, Wang Korwai, Tony Scott, Guy Ritchie and John Woo has a stellar cast of actors like Gary Oldman, Forrest Whitaker, Madonna, Adrian Lima, Mickey Rourke and protagonist X who also provides the narration. Sponsored by the same firm Y which successfully placed their product as the ride of choice and context in the movie ‘Italian Job’ 4
  5. 5. The Hire. • X – Clive Owen • Y – BMW 5
  6. 6. IKEA: ID X • “Like everyone else, I had become a slave to the IKEA nesting instinct. If I saw something clever like the coffee table in the shape of a yin and yang, I had to have it. I would flip through catalogues and wonder, “What kind of dining set defines me as a person?” I had it all. Even the glass dishes with tiny bubbles and imperfections, proof they were crafted by the honest, simple, hard-working indigenous peoples of wherever.” Character introduction in one of the most iconic movies X of the last decade which has SOAP as one of its plot elements. This is famous due to the unusual product placement of IKEA through its catalogue where one would normally expect a porn magazine. 6
  7. 7. • Fight Club (Edward Norton’s narration) 7
  8. 8. We deliver: ID X and Y • Y came up with a very successful advertisement campaign in 80s featuring the X. The idea behind this campaign was that X was the physical manifestation of all the possible delays in delivery and the consumers were asked to ‘Avoid the X’. Capcom released a game a called Yo! X later. 8
  9. 9. • X – NOID, Y – Dominos Pizza. • Avoid the Noid and Yo! Noid. Were the games. 9
  10. 10. ID: X • This behemoth X was shrouded in controversy over its logo during the 80s. Allegations were made that the company’s logo at that time which showed a man in the moon looking at 13 stars was ridiculing a biblical verse and the mirror image showed ‘666’ – the number of you know what. Lesser known offerings from X 10
  11. 11. • Procter and Gamble 11
  12. 12. Connect Connect 12
  13. 13. • Left: Unilever • Right : Philip Morris 13
  14. 14. Connect and give funda. Cheetah bhi…. 14
  15. 15. • Mountain Dew Bohemian Rhapsody Ad made for the Super Bowl 2000 15
  16. 16. ID: X, Y and Z. • X India recently commissioned O&M to come up with an ad campaign primarily aimed at smartphone users. What resulted was an idea was to make an internet army called Y (repeated twice) with missions which are metaphors of all the services that X offers. Y comes after a massively successful ad campaign Z which involved only women in costume talking gibberish. 16
  17. 17. • X – Vodafone • Y – Zumi Zumi • Z – ZooZoo 17
  18. 18. ID: X • One of many famous marketing techniques X is derived from an old French word which means ‘to place in a wood’ and was coined in the 1980s by an American Express professional Jerry Walsh. ‘Predatory’ and ‘Coattail’ are two kinds of X. 18
  19. 19. • X – Ambush Marketing 19
  20. 20. Poster Ad of which company?? 20
  21. 21. • TRASK Industries (Fictional X – Men; makes the Sentinels) 21
  22. 22. Ad commercial for what? 22
  23. 23. • Sony Playstation 4 23
  24. 24. For the greater good. ID X and Y. • Behemoths like Apple, Nike, GAP, SAP, Converse, Hallmark, Beats Electronics, Starbucks along with personalities like Bobby Shriver and Bono are involved in X which is a product licensed to these companies. upon sales of X, a percentage is given to organizations like the Global fund to fight AIDS and Tuberculosis and Malaria. This model was developed in association with the British media agency Wolff Olins who helped in rebranding the Indian manufacturing major Y. 24
  25. 25. • X – Product RED • Y – HERO MOTOCORP 25
  26. 26. ID: X • In the age of digital marketing and Google page rank, this retail major X in an attempt to rebrand itself in 2011, used a technique called ‘spamdexing’ to improve its ranking on the Google search results. Google retaliated by lowering X’s visibility drastically. X sells is products at prices ending with zero and never with 7s and 9s. 26
  27. 27. JC PENNEY 27
  28. 28. Long running campaign. ID. 28
  29. 29. • Got Milk? Campaign by the California Milk Processor Board. 29
  30. 30. What is this piece of rock’s claim to fame?
  31. 31. A peak in the Manmad Hills has become popularly known as the "Thumbs Up Mountain" or the "Thumbs Up Pahaar" (in Hindi), because it has a natural top like the "Thumbs Up" logo and is a popular sight from trains.
  32. 32. “__ is for _____. It’s the first thing you should know about personal computers.” One of the first campaigns by ?
  33. 33. X is the fictitious mascot of Y. Distinguished by jug ears, a missing front tooth, and one eye lower than the other, X’s face is rarely seen in profile and has virtually always been shown in full frontal view, directly from behind, or in silhouette. The character was also briefly known as "Mel Haney.“ “I don't want him to look like an idiot—I want him to be loveable and have an intelligence behind his eyes. But I want him to have this devil-may-care attitude, someone who can maintain a sense of humor while the world is collapsing around him.” X, Y?
  34. 34. X: Alfred E. Neuman, Y: ??
  35. 35. X's success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences. By collecting flocks of pigeons in dense clusters, Y is able to process Z at speeds superior to traditional search engines, which typically rely on birds of prey, brooding hens or slow-moving waterfowl to do their relevance rankings. When a Z is submitted to Y, it is routed to a data coop where monitors flash result pages at blazing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel bar with its beak, which assigns the page a X value of one. For each peck, the X increases. Those receiving the most pecks, are returned at the top. X/Y/Put funda.
  36. 36. X = PigeonRank Y = Google Funda = Google’s April fool prank!
  37. 37. Parody of what?
  38. 38. Pepsi
  39. 39. Put funda.
  40. 40. All India Bhakchod, “It’s your fault” campaign
  41. 41. Put funda.
  42. 42. In the 1920s, radio was booming, and broadcasters wanted to get advertisers in on the act to increase their station's profits. So radio stations convinced businesses that sold X to sponsor radio shows. These were mainly aimed at female homemakers. By 1939 the press started calling this concept Y because so many were sponsored by X manufacturers. X/Y what?
  43. 43. • X = soap • Y = soap opera
  44. 44. The term X was coined by Y founder of Z. The success of Z has been attributed in large part to its Xs. Being featured as X could lead to film roles for models, and still occasionally does today. Y required X to be portrayed in a very specific way, saying that the ideal X is one in which "a situation is suggested, the presence of someone not in the picture"; the goal was to transform it “into an intimate interlude, something personal and special."
  45. 45. • X = Centrefold • Y = Hugh Heffner • Z = Playboy
  46. 46. B paid nothing for its product placement in the film C. The CEO did make an appearance as himself for the scene where Chuck is welcomed back, which was filmed on location at B’s home facilities in Memphis, Tennessee. Although the idea that a B plane crashing gave the company "a heart attack at first," the overall story was seen as positive and the company saw an increase in brand awareness in Asia and Europe following the film's release.
  47. 47. B = FedEx C = Cast Away
  48. 48. • JVC • Dreamcast • O2 •?
  49. 49. Emirates (Arsenal sponsors)
  50. 50. Happy Quizzing!!! 52
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