25 on the
the marketing quiz
Prelude to BIZZATHLON
History of brands, Product placements, logos, and what not.
Karthi Vignes & Tara Rajago
• This product X is one of the most famous examples of successful
product placement. X from being a just a visible object goes on to
become a character which listens and responds to the protagonist.
There is a special edition of this product still selling on Ebay and
ID X and Y.
• This series of 8 short films by directors lik Ang lee, Wang Korwai, Tony Scott, Guy Ritchie and John Woo has a stellar cast of actors
like Gary Oldman, Forrest Whitaker, Madonna, Adrian Lima, Mickey
Rourke and protagonist X who also provides the narration. Sponsored
by the same firm Y which successfully placed their product as the ride
of choice and context in the movie ‘Italian Job’
IKEA: ID X
• “Like everyone else, I had become a slave to the IKEA nesting instinct.
If I saw something clever like the coffee table in the shape of a yin and
yang, I had to have it. I would flip through catalogues and
wonder, “What kind of dining set defines me as a person?” I had it all.
Even the glass dishes with tiny bubbles and imperfections, proof they
were crafted by the honest, simple, hard-working indigenous peoples
of wherever.” Character introduction in one of the most iconic movies
X of the last decade which has SOAP as one of its plot elements. This
is famous due to the unusual product placement of IKEA through its
catalogue where one would normally expect a porn magazine.
We deliver: ID X and Y
• Y came up with a very successful advertisement campaign in 80s
featuring the X. The idea behind this campaign was that X was the
physical manifestation of all the possible delays in delivery and the
consumers were asked to ‘Avoid the X’. Capcom released a game a
called Yo! X later.
• X – NOID, Y – Dominos Pizza.
• Avoid the Noid and Yo! Noid. Were the games.
• This behemoth X was shrouded in controversy over its logo during
the 80s. Allegations were made that the company’s logo at that time
which showed a man in the moon looking at 13 stars was ridiculing a
biblical verse and the mirror image showed ‘666’ – the number of you
Lesser known offerings from X
• Mountain Dew Bohemian Rhapsody Ad made for the Super Bowl
ID: X, Y and Z.
• X India recently commissioned O&M to come up with an ad
campaign primarily aimed at smartphone users. What resulted was an
idea was to make an internet army called Y (repeated twice) with missions
which are metaphors of all the services that X offers. Y comes after a
massively successful ad campaign Z which involved only women in
costume talking gibberish.
• X – Vodafone
• Y – Zumi Zumi
• Z – ZooZoo
• One of many famous marketing techniques X is derived from an old
French word which means ‘to place in a wood’ and was coined in the
1980s by an American Express professional Jerry Walsh. ‘Predatory’
and ‘Coattail’ are two kinds of X.
For the greater good. ID X and Y.
• Behemoths like Apple, Nike, GAP, SAP, Converse, Hallmark, Beats
Electronics, Starbucks along with personalities like Bobby Shriver and
Bono are involved in X which is a product licensed to these
companies. upon sales of X, a percentage is given to organizations
like the Global fund to fight AIDS and Tuberculosis and Malaria. This
model was developed in association with the British media agency
Wolff Olins who helped in rebranding the Indian manufacturing major
• In the age of digital marketing and Google page rank, this retail major
X in an attempt to rebrand itself in 2011, used a technique called
‘spamdexing’ to improve its ranking on the Google search results.
Google retaliated by lowering X’s visibility drastically. X sells is
products at prices ending with zero and never with 7s and 9s.
A peak in the Manmad Hills has become popularly
known as the "Thumbs Up Mountain" or the "Thumbs
Up Pahaar" (in Hindi), because it has a natural top like
the "Thumbs Up" logo and is a popular sight from
“__ is for _____. It’s the first thing you should know
about personal computers.”
One of the first campaigns by ?
X is the fictitious mascot of Y. Distinguished by jug
ears, a missing front tooth, and one eye lower than the
other, X’s face is rarely seen in profile and has virtually
always been shown in full frontal view, directly from
behind, or in silhouette. The character was also briefly
known as "Mel Haney.“
“I don't want him to look like an idiot—I want him to
be loveable and have an intelligence behind his eyes.
But I want him to have this devil-may-care
attitude, someone who can maintain a sense of humor
while the world is collapsing around him.”
X's success relies primarily on the superior trainability of
the domestic pigeon (Columba livia) and its unique capacity
to recognize objects regardless of spatial orientation. The
common gray pigeon can easily distinguish among items
displaying only the minutest differences. By collecting flocks
of pigeons in dense clusters, Y is able to process Z at speeds
superior to traditional search engines, which typically rely
on birds of prey, brooding hens or slow-moving waterfowl
to do their relevance rankings. When a Z is submitted to Y, it
is routed to a data coop where monitors flash result pages
at blazing speeds. When a relevant result is observed by
one of the pigeons in the cluster, it strikes a rubber-coated
steel bar with its beak, which assigns the page a X value of
one. For each peck, the X increases. Those receiving the
most pecks, are returned at the top.
X = PigeonRank
Y = Google
Funda = Google’s April fool prank!
In the 1920s, radio was booming, and broadcasters
wanted to get advertisers in on the act to increase their
station's profits. So radio stations convinced businesses
that sold X to sponsor radio shows. These were mainly
aimed at female homemakers. By 1939 the press
started calling this concept Y because so many were
sponsored by X manufacturers.
The term X was coined by Y founder of Z. The success
of Z has been attributed in large part to its Xs. Being
featured as X could lead to film roles for models, and
still occasionally does today.
Y required X to be portrayed in a very specific way,
saying that the ideal X is one in which "a situation is
suggested, the presence of someone not in the
picture"; the goal was to transform it “into an intimate
interlude, something personal and special."
• X = Centrefold
• Y = Hugh Heffner
• Z = Playboy
B paid nothing for its product placement in the film C.
The CEO did make an appearance as himself for the
scene where Chuck is welcomed back, which was
filmed on location at B’s home facilities
in Memphis, Tennessee. Although the idea that a B
plane crashing gave the company "a heart attack at
first," the overall story was seen as positive and the
company saw an increase in brand awareness in Asia
and Europe following the film's release.