E Readers Adbs 2009 Guha

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panorama et l'offre (novembre 2009) de tablettes de lecture et retour de tests effectués à l'INRIA sur le Sony PSR 505 et l'Iliad d'Irex.

panorama et l'offre (novembre 2009) de tablettes de lecture et retour de tests effectués à l'INRIA sur le Sony PSR 505 et l'Iliad d'Irex.

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  • 1. Media Kit
  • 2. Social Media for Professionals World’s largest professional sharing community. Millions of professionals visit us to research & discuss business and technology topics everyday.
  • 3.  
  • 4. Explosive Growth! Over 400% growth in the past year! *Quantcast — Nov 2009
  • 5. For Technology & Business Pros
    • Millions of business and technology decision-makers visit SlideShare everyday to research topics such as: marketing, IT, software development, entrepreneurship, & social media for business.
    • SlideShare is popular with an influential, tech-forward business audience (Techcrunch, Guy Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
    • Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘ Most Influential Women of Web 2.0 ’
    • The US Whitehouse chose SlideShare as an official platform for sharing government documents with the public
    • Recent advertising clients include: Cisco WebEx, Adobe, Sun, Intel, Sun Trust Banks, Microsoft, MarketingProfs, GoToMeeting, FedEx Office, etc.
    • By the numbers*
    • 293 rd most popular site on the Internet
    • 24mm unique visitors/ month
    • 70mm pages viewed/ month
  • 6. Audience Demographics *Quantcast – July 2009
  • 7. Audience
    • 1,500,000 registered users
    • 50% are managers, directors, or C-level execs with significant purchasing influence*
    • 30,000 slideshows uploaded weekly
    • Average time on site = 8 minutes
    • Average of 20 slides viewed per visit
    • Integrated partnerships with LinkedIn , Facebook , Xing , and Microsoft Powerpoint, Xing
    *SlideShare User Survey Fall 2009 Popular Audience Segments SMBs Micro-businesses & sole-proprietors IT Professionals Marketing Start-ups & entrepreneurship Education Healthcare Non-profit
  • 8. Reach vs. Popular Tech Sites *Quantcast – July 2009
  • 9. US Reach vs. Popular Biz Sites *Quantcast – July 2009
  • 10. High in Search Results (SEO Value) A lot of traffic comes to SlideShare through keyword search on a business or technology related topic Go where your clients are researching solutions to their problems!
  • 11. Search “slideshare” on Twitter SlideShare is a viral content-sharing platform Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day See which SlideShare presentations people are sharing on Twitter right now: http://twitter.com/#search?q=slideshare
  • 12. You’re in Good Company
    • Recent SlideShare advertisers include
  • 13. Advertising Opportunities & Case Studies
  • 14. Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to SlideShare Content Categories and Keywords).
  • 15. Case Study: WebEx 1 2 3 Case Study Objectives: WebEx (Cisco) came to us in Feb 2009 looking to generate awareness among our tech-forward, professional audience and leads. Tactics: A high-impact roadblock consisting of 1) a 728x90 Leaderboard, a 2) 300x250 medium rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all SlideShare Professional Content Categories. Results: Avg. CTR has been .14% across all 3 units over the entire 9 months we’ve been running the campaign. WebEx and their agency have been so pleased they’ve renewed and/or increased their spend with us every quarter.
  • 16. Custom Brand Channels
    • A customizable ‘home’ for your brand on SlideShare
    • Take advantage of our community, content, and SEO – be where your customers already go to get information
    • Your channel can include:
      • Custom look, feel, and CTAs
      • Aggregation of brand presentations, videos, case studies, other docs
      • Relevant user-generated content
      • Blogging / curation platform
      • Other custom modules that accept HTML
    • SlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting on presentations, case studies, blog entries, etc.
  • 17. Channels Case Study: MSFT Office
    • Case Study
    • Objectives : Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home.
    • Tactics: We launched the Parent's Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g. Excel for a family budget, PPT for designing invitations, etc.).
    • Results : In the first month the Channel generated:
    • 69,417 Channel page views
    • 37,736 visits to the Channel
    • 2:23 avg. time on Channel
    • 288 user documents uploaded to Channel
    • 3,378 document engagement actions (downloads, favorites, comments)
    • 433 posts to Channel walls
    • 208 of Channel followers
    • 132 users joined Channel sub-groups
    • 1,193 views of Channel videos = 1,193
    • 84 user tweets about Channel
    • See the live Channel now: http://www.slideshare.net/microsoftoffice
  • 18. Contests Engage SlideShare users in a conversation around your brand or product with a Contest. Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.
  • 19. Contest Case Study: Adobe
    • Case Study
    • Objectives: Adobe wanted to generate awareness among business, technology, and design thought-leaders of the benefits of upgrading to the latest version of Adobe Acrobat and its new portfolio format.
    • Tactics: Adobe Acrobat 9 sponsored our 3 rd annual “World’s Best Presentation” contest from Sept-Oct 2009. The contest included multiple elements to demonstrate the value of Adobe Acrobat 9 as well as incentive to try the software via an Acrobat 9 specific contest category.
    • Results : Over six weeks, they saw more than:
      • 3,500 contest entries
      • 1,000,000 contest pageviews
      • Avg. time on section of 6 mins
      • 64,000 actions (votes, favorites, comments, downloads)
      • 4,400 trial software downloads
      • 25,000 views of example Acrobat 9 files
      • Avg. CTR = .21%
      • View the contest entries at: http://www.slideshare.net/contest/worlds-best-presentation-contest-2009
  • 20. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).
  • 21. Presentation Featuring Our Home Page receives over 35,000 views/day. Cut through the clutter to reach users with your longer-form message at our front door. Featured Presentations Avg. 300 presentation views/day Top Presentation Avg. 1,000 presentation views/day
    • Case Study
    • For client HCL we recently used presentation featuring to generate:
      • 21,236 Views
      • 2,971 downloads
      • 92 Favorites
      • 40 embeds
      • and 16 Comments
    • in just one month!
  • 22. AdShare
    • An authentic to promote content to a professional audience
    • For presentations, whitepapers, marketing materials and case studies
  • 23. LeadShare
    • Capture leads through presentations & documents
    • When people download presentations or respond to your Call to Action
    • Works on SlideShare.net or embeds
  • 24. Email Newsletter Ads
    • 1,500,000+ subscriber list
    • Goes out every other week
    • 160x600 ad unit
    • 10% open-rate
    • CTR is often 10X vs. on site
  • 25. Thanks! Jamie Perlman [email_address]