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Swot analysis show
 

Swot analysis show

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  • I think, it's pretty good basic presentation to SWOT analysis
    you can prepare another one for (SO, WO,ST,SW) it will be good.

    Thanks for that
    bye the way I embedded your slides in my blog (leaders-managers.blogspot.com )

    Samir
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    Swot analysis show Swot analysis show Presentation Transcript

    • SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) By: Atef Khayat, MD, MBA 2009
      • It is a scanning for the internal and external environment of the business.
      • Environmental factors internal to the firm (within your control) usually can be classified as strengths ( S ) or weaknesses ( W ), and
      • Those external to the firm (you can’t control) can be classified as opportunities ( O ) or threats ( T ).
      What is a SWOT Analysis?
    • Purpose
      • The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.
      • As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur or business person.
      • It is a very important and useful tool to use in marketing Management, strategy formulation and selection.
      • Also in other business applications.
    • SWOT Analysis Strengths Weaknesses Threats Opportunities Internal Origin (Attributes of the firm) S T O W External Origin (Attributes of the environment) Helpful (to achieve the objectives) Harmful (to achieve the objectives)
    • Strengths
      • What do we do well?
      • One’s strength is another’s weakness.
      • A firm's strengths are its resources and capabilities that can be used for developing a competitive advantage .
      • Examples of such strengths include:
            • Patents
            • Strong brand names
            • Good reputation among customers
            • Cost advantages from proprietary know-how
            • Exclusive access to natural resources
            • Good access to distribution networks
            • skills, education or connections do you have that others don't have
    • Weaknesses
      • What is wrong now?
      • What should you avoid?
      • One’s strength is another’s weakness.
      • Be truthful so that weaknesses may be overcome as quickly as possible.
      • The absence of certain strengths are a weakness. For example, the following may be considered weaknesses:
          • Lack of patent protection
          • A weak brand name
          • Poor reputation among customers
          • High cost structure
          • Lack of access to best natural resources
          • Lack of access to key distribution channels
    • Weaknesses - Continued
      • In some cases, a weakness may be the flip side of a strength.
      • For example, a firm has a large amount of manufacturing capacity.
      • While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.
    • Opportunities
      • The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:
          • An unfulfilled customer need
          • Arrival of new technologies
          • Loosening of regulations
          • Removal of international trade barriers
    • Threats
      • Changes in the external environment also may present threats to the firm. Some examples of such threats include:
          • shifts in consumer tastes away from the firm's products
          • emergence of substitute products
          • new regulations
          • increased trade barriers
          • other ongoing research or commercialization efforts
          • a large existing competitor
          • market volatility (because we are new market entrants)
          • market access (for supplies or customers)
          • a competitor has a new, innovative product or service
          • competitors have superior access to channels of distribution
    • The SWOT Matrix
      • A firm should not necessarily pursue the more lucrative opportunities (overextending).
      • Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities.
      • In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity.
    • SWOT / TOWS Matrix
      • To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed.
      • The SWOT matrix, can be changed into what is known as the TOWS Matrix that is shown on the next slide:
    • SWOT / TOWS Matrix W-T Strategies S-T Strategies Threats W-O Strategies S-O Strategies Opportunities Weaknesses Strengths TOWS Analysis
    • SWOT / TOWS Matrix
      • S-O strategies pursue opportunities that fit well the company's strengths.
      • W-O strategies overcome weaknesses to pursue opportunities.
      • S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.
      • W-T strategies make a defensive plan to prevent the firm's weaknesses from making it susceptible to external threats.
    • SWOT Interactions
    • Important Tips
      • Be realistic about the strengths and weaknesses of your organization or group.
      • Distinguish between where your organization is today, and where it could be in the future.
      • Be specific: Avoid gray areas.
      • Always analyze in relation to your core mission.
      • Keep your SWOT short and simple. Avoid complexity and over analysis.
      • Empower SWOT with a logical conceptual framework.
    • Common Mistakes
      • Failure to lay the analysis out as a grid.
      • Not identifiable sources for external aspects (like a STEEP or Five Forces analysis).
      • Confusing internal aspects with external aspects i.e, confusing strengths with opportunities and weaknesses with threats.
      • Not using bullet points
      • Too many bullet points
      • Failure to make links (between strengths and opportunities and, weaknesses and threats)
    • Caution!
      • SWOT analysis can be very subjective.. Two people rarely come-up with the same final version of SWOT. Do not rely on it too much.
      • Use it as guide and not a prescription.
      • SWOT analysis can be very subjective.
      • Be realistic; no need to inflate strengths or be in denial about shortcomings.
      • Be specific. Avoid grey areas.
      • Always analyze in the context of your competitive environment.
    • Thanks,
      • Kindly send me your comments on
      • [email_address]