Your Business Facebook Page<br />Michael Atchley<br />
What?<br />Why?<br />How?<br />
When you hear the term “Social Media”, what do you think of?<br />
When I hear “social Media” I think of<br />
Why?<br />
Why?<br />Because your customers are.<br />90% of consumers go online to get info when making a purchase decision.<br />It...
Saturday June 4th 2011<br />Active customer needs a service call.  <br />Doesn’t call or email me – she Messages me on Fac...
June 13th, 2011<br />Friend in Dallas calls with a/c questions.<br />I suggest Facebook.<br />He gets 20 responses.<br />
June 23rd, 2011<br />Friend posts “I have a plumbing problem that I can’t see because of an electrical problem”<br />Would...
June 29th, 2011<br />Joanna and John “like” our page, and John messages me that they want to take advantage of our $20 off...
June 30th, 2011<br />John messages that a/c not working at all – please send help.<br />Compressor grounded.<br />System s...
Joanna & John are in my Sunday School department.<br />So is my largest competitor.<br />
His facebook page<br />
My facebook page<br />
Why else?<br />
Why else?<br />Anybody else having problems finding good employees?<br />Where do you think the Gen X’ers are spending the...
How<br />did we start?<br />
SocialTract:<br />Facebook<br />Twitter<br />Blog<br />
Why did we stop?<br />Nobody read the blog.<br />Nobody commented on the Facebook or Twitter posts.<br />
Why?<br />And I wasn’t personally involved<br />
Lessons Learned<br />Be involved.<br />Blog within your website.<br />KISS - Keep It Short Stupid.<br />Facebook and Twitt...
How<br />do you start?<br />
Identify your goals<br />Most well known and accessible residential contractor<br />Cheap leads<br />Have fun<br />
#1 Facebook<br />#2 Twitter<br />#3 Blog<br />
Personal facebook page first.<br />
Unless this is a spitting image of you<br />Upload a personal picture<br />
Get some friends<br />Your spouse, kids, or grandkids can help.<br />Facebook has tools built in that will recommend peopl...
Create a Business Page<br />Yes you need both.<br />There are some things that you can only do with a business page…like a...
You gotta get “like”d<br />
Get “like”d<br />
Get “like”d<br />Ask, Suggest, and Recommend<br />Give stuff away.  (Not $10 off their next service call)<br />Advertise i...
Settings, Apps, & More<br />Facebook doesn’t make it easy to find some useful features<br />Click “Edit Page” and browse t...
R&D<br />Watch what other companies do, and steal what works.<br />Be creative, and spend a little money if you have to.<b...
Buy a Smartphone<br />Social media is infinitely easier with a good phone.<br />iPhone or Android are both great<br />
What do you post?<br />#1 Rule for Social Media<br />“Don’t be a 						shill!”<br />				Matt Michel<br />
What’s a shill?<br />Go to the next chamber meeting and mill around.  <br />There will be at least 1 insurance salesman ju...
What do you post?<br />Nobody turns the tv on to watch the commercials.<br />Nobody logs on to Facebook to see your sales ...
What do you post?<br />“Tell timely, relevant, and interesting stories.<br />Then tag the people or companies that are men...
What do you post?<br />“Alternate posts between advertising, education, and entertainment.”<br />			Jim Hinshaw<br />“2 – ...
What do you post?<br />Most of us aren’t entertainers.<br />The good news is that your posts don’t have to be original.  R...
What do you post?<br />If you want to get technical, use a story:<br />Dead parakeets<br />Moldy chairs<br />From geo to 8...
What do you post?<br />Sports score predictions for the men<br />Monkey stories for the ladies<br />Local events for every...
What do you post?<br />Blog postings for Google’s pet spiders<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />
What do you post?<br />Be Social!!!<br />
Blogs<br />Great for SEO<br />Use keywords from Google Adwords tool<br />Less social<br />Nobody will read it anyway<br />
Companies I follow<br />Service Heat and Air Conditioning INC. out of Tennessee – they do a great job at getting fans<br /...
Sources<br />Jim Hinshaw – SIPInc<br />Kimberly Schwartz  - ACHRNews<br />Angela Harris – ACHRNews<br />Adams Hudson – ACH...
Want a copy of these slides?<br />Go to<br /> www.slideshare.net/AtchleyAir<br />
Upcoming SlideShare
Loading in...5
×

Facebook for HVAC

620

Published on

Presentation from ACCA's Contracting Week 2011 covering Facebook - what is it, why you should care, and how you should start.

Published in: Technology, Business
1 Comment
1 Like
Statistics
Notes
  • Very well done. You've captured the essence of small business social media.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
620
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook for HVAC

  1. 1. Your Business Facebook Page<br />Michael Atchley<br />
  2. 2. What?<br />Why?<br />How?<br />
  3. 3. When you hear the term “Social Media”, what do you think of?<br />
  4. 4. When I hear “social Media” I think of<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. Why?<br />
  12. 12.
  13. 13. Why?<br />Because your customers are.<br />90% of consumers go online to get info when making a purchase decision.<br />It can lead to other exposure via traditional media<br />
  14. 14. Saturday June 4th 2011<br />Active customer needs a service call. <br />Doesn’t call or email me – she Messages me on Facebook.<br />
  15. 15. June 13th, 2011<br />Friend in Dallas calls with a/c questions.<br />I suggest Facebook.<br />He gets 20 responses.<br />
  16. 16. June 23rd, 2011<br />Friend posts “I have a plumbing problem that I can’t see because of an electrical problem”<br />Would this be of interest to any of you with plumbers or electricians?<br />
  17. 17. June 29th, 2011<br />Joanna and John “like” our page, and John messages me that they want to take advantage of our $20 off tune-up special for Facebook fans.<br />
  18. 18. June 30th, 2011<br />John messages that a/c not working at all – please send help.<br />Compressor grounded.<br />System sold.<br />
  19. 19. Joanna & John are in my Sunday School department.<br />So is my largest competitor.<br />
  20. 20. His facebook page<br />
  21. 21. My facebook page<br />
  22. 22. Why else?<br />
  23. 23. Why else?<br />Anybody else having problems finding good employees?<br />Where do you think the Gen X’ers are spending their time?<br />
  24. 24. How<br />did we start?<br />
  25. 25. SocialTract:<br />Facebook<br />Twitter<br />Blog<br />
  26. 26. Why did we stop?<br />Nobody read the blog.<br />Nobody commented on the Facebook or Twitter posts.<br />
  27. 27. Why?<br />And I wasn’t personally involved<br />
  28. 28. Lessons Learned<br />Be involved.<br />Blog within your website.<br />KISS - Keep It Short Stupid.<br />Facebook and Twitter are personal.<br />
  29. 29. How<br />do you start?<br />
  30. 30. Identify your goals<br />Most well known and accessible residential contractor<br />Cheap leads<br />Have fun<br />
  31. 31. #1 Facebook<br />#2 Twitter<br />#3 Blog<br />
  32. 32. Personal facebook page first.<br />
  33. 33. Unless this is a spitting image of you<br />Upload a personal picture<br />
  34. 34. Get some friends<br />Your spouse, kids, or grandkids can help.<br />Facebook has tools built in that will recommend people you may know. <br />Friend them all. For your business page to get started you’re going to need some personal friends.<br />
  35. 35. Create a Business Page<br />Yes you need both.<br />There are some things that you can only do with a business page…like advertise.<br />Claim your name (facebook.com/username).<br />Upload a logo or banner ad.<br />
  36. 36. You gotta get “like”d<br />
  37. 37. Get “like”d<br />
  38. 38. Get “like”d<br />Ask, Suggest, and Recommend<br />Give stuff away. (Not $10 off their next service call)<br />Advertise it everywhere<br />Link it to your website – both ways<br />Use your spouse and kids.<br />Repeat.<br />
  39. 39. Settings, Apps, & More<br />Facebook doesn’t make it easy to find some useful features<br />Click “Edit Page” and browse thru options on the left.<br />
  40. 40. R&D<br />Watch what other companies do, and steal what works.<br />Be creative, and spend a little money if you have to.<br />
  41. 41. Buy a Smartphone<br />Social media is infinitely easier with a good phone.<br />iPhone or Android are both great<br />
  42. 42. What do you post?<br />#1 Rule for Social Media<br />“Don’t be a shill!”<br /> Matt Michel<br />
  43. 43. What’s a shill?<br />Go to the next chamber meeting and mill around. <br />There will be at least 1 insurance salesman just waiting for you to make eye contact. He’s a shill.<br />
  44. 44. What do you post?<br />Nobody turns the tv on to watch the commercials.<br />Nobody logs on to Facebook to see your sales pitch.<br />
  45. 45. What do you post?<br />“Tell timely, relevant, and interesting stories.<br />Then tag the people or companies that are mentioned in the stories.”<br />Joe Pulizzi<br />
  46. 46. What do you post?<br />“Alternate posts between advertising, education, and entertainment.”<br /> Jim Hinshaw<br />“2 – 3 times as much entertaining as advertising and educating.”<br /> Me<br />
  47. 47. What do you post?<br />Most of us aren’t entertainers.<br />The good news is that your posts don’t have to be original. Re-post, re-tweet something that someone else said. <br />“There is nothing new under the sun.” Ecclesiastes 1:9<br />
  48. 48. What do you post?<br />If you want to get technical, use a story:<br />Dead parakeets<br />Moldy chairs<br />From geo to 80% natural gas and lower utility bills<br />
  49. 49. What do you post?<br />Sports score predictions for the men<br />Monkey stories for the ladies<br />Local events for everyone<br />
  50. 50. What do you post?<br />Blog postings for Google’s pet spiders<br />
  51. 51. What do you post?<br />
  52. 52. What do you post?<br />
  53. 53. What do you post?<br />
  54. 54. What do you post?<br />
  55. 55. What do you post?<br />
  56. 56. What do you post?<br />
  57. 57. What do you post?<br />
  58. 58. What do you post?<br />
  59. 59. What do you post?<br />
  60. 60. What do you post?<br />Be Social!!!<br />
  61. 61. Blogs<br />Great for SEO<br />Use keywords from Google Adwords tool<br />Less social<br />Nobody will read it anyway<br />
  62. 62. Companies I follow<br />Service Heat and Air Conditioning INC. out of Tennessee – they do a great job at getting fans<br />Kevin Shaw Plumbing, Inc. out of California – they do a great job at graphic design<br />Sun Heating & Cooling out of Michigan – over 800 fans<br />Deckard Mechanical out of Indiana<br />Champion AC out of San Antonio<br />Northeast Cooling out of the Chicago area<br />Jerry Kelly out of St. Louis<br />
  63. 63. Sources<br />Jim Hinshaw – SIPInc<br />Kimberly Schwartz - ACHRNews<br />Angela Harris – ACHRNews<br />Adams Hudson – ACHRNews<br />Joe Pulizzi – SocialTract and articles for Contracting Business<br />Vicki Laplant – Contracting Business<br />Douglas Mitchell – HVACR Business<br />
  64. 64. Want a copy of these slides?<br />Go to<br /> www.slideshare.net/AtchleyAir<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×