Search Engine
Optimization
Matěj Novák
matej@ataxo.cz
http://www.ataxo.com/

WHAT IS SEO

WHAT IS SEO
Achieving your goals
through visibility in organic
search results.

How does it work?

WHAT MATTERS
•Relevance
•Quality

What to do?

CHOOSE THE KEYWORDS

THE LONG TAIL
Position Number of Searches Total Searches Total %
1 24 000 24 000 0,1
10 12 000 160 000 0,8
100 5 000 700 000 3,5
1 000 800 2 300 000 11,5
10 000 120 4 500 000 22,5
100 000 40 8 000 000 40,0
1 000 000 3 12 000 000 60,0
6 000 000 1 20 000 000 100,0

SITE INDEXING

TECHNICAL THINGS…

LINKING STRUCTURE

KEYWORDS & CONTENT

BACKLINKS

WHAT MATTERS
• Quality
• PageRank, authority & other ranks
• Relevance
• „Naturality“
• Anchor text
• Quantity

SEO For Yellow Pages

WHY SEO
• Get more visitors
• Get visibility in top results
• No media costs.
Benefit for customer = sales argument.

ON-PAGE FACTORS
Turegion.pl:
From 5 000 to 300 000
in 6 months

BACKLINK GADGETS
• Spread content – local businesses
• Yellow pages certification
• Company info translator

COMPANY PROFILES

HOW THEY HELP
• More unique content – more keywords
• Link building done by customers
or sold as upgrade
• Quick updates

Thank you.
matej@ataxo.cz
www.ataxo.cz
www.ataxo.sk www.ataxo.com www.ataxo.pl
blog.ataxo.cz