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SEO for Yellow Pages Publishers
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SEO for Yellow Pages Publishers

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Matej Novak's presentation from Yellow Pages Today Workshop 2009 about what is SEO and how it can be benefitial for Yellow Pages Directories.

Matej Novak's presentation from Yellow Pages Today Workshop 2009 about what is SEO and how it can be benefitial for Yellow Pages Directories.

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    SEO for Yellow Pages Publishers SEO for Yellow Pages Publishers Presentation Transcript

    • Search Engine Optimization Matěj Novák matej@ataxo.cz http://www.ataxo.com/
    • WHAT IS SEO
    • WHAT IS SEO Achieving your goals through visibility in organic search results.
    • How does it work?
    • WHAT MATTERS •Relevance •Quality
    • What to do?
    • CHOOSE THE KEYWORDS
    • THE LONG TAIL Position Number of Searches Total Searches Total % 1 24 000 24 000 0,1 10 12 000 160 000 0,8 100 5 000 700 000 3,5 1 000 800 2 300 000 11,5 10 000 120 4 500 000 22,5 100 000 40 8 000 000 40,0 1 000 000 3 12 000 000 60,0 6 000 000 1 20 000 000 100,0
    • SITE INDEXING
    • TECHNICAL THINGS…
    • LINKING STRUCTURE
    • KEYWORDS & CONTENT
    • BACKLINKS
    • WHAT MATTERS • Quality • PageRank, authority & other ranks • Relevance • „Naturality“ • Anchor text • Quantity
    • SEO For Yellow Pages
    • WHY SEO • Get more visitors • Get visibility in top results • No media costs. Benefit for customer = sales argument.
    • ON-PAGE FACTORS Turegion.pl: From 5 000 to 300 000 in 6 months
    • BACKLINK GADGETS • Spread content – local businesses • Yellow pages certification • Company info translator
    • COMPANY PROFILES
    • HOW THEY HELP • More unique content – more keywords • Link building done by customers or sold as upgrade • Quick updates
    • Thank you. matej@ataxo.cz www.ataxo.cz www.ataxo.sk    www.ataxo.com    www.ataxo.pl blog.ataxo.cz