Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
Online reputation management - Matěj Novák
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Online reputation management - Matěj Novák

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  • * Negative references shown on the first search engine results page when the person googles your brand can harm your business
    * Control what Google displays about you
  • * Internet is a democratic niveau: everybody can say anything (however, maybe nobody will find it)
    * The ones, who appear in top search results are found = are important
    * Google ranking is based on popularity of the page; the more popular are the pages that criticise you, the bigger threat
    * It means if a lot of people are angry at you, they are likely to be visible on Google
  • * If you are big brand or if you make a big mistake, the “big” media can mention you…
  • * Bloggers are of importance, as they have a strong position in search engines
  • * If you’re big enough brand or you have a lot of unsatisfied customers, they might even create a special web site for you
  • * You can as well become a movie star as creating videos and publishing them is quite easy
  • * On-line discussions are the place where people often talk about brands
  • * The Web 2.0 communities are hot place too
    * The message can spread very quickly on Twitter, especially when something goes wrong
  • * The Web 2.0 communities are hot place too
    * The message can spread very quickly on Twitter, especially when something goes wrong
  • * Local versions of social sites are of course important for local brands
  • * Local versions of social sites are of course important for local brands
  • * Monitor what people are saying about you to be able to react
    * Quick and proper reaction can save you a lot of trouble
  • * Use Google News and it’s RSS feed
  • * Another nice tool from Google to monitor the blogs
  • * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
  • * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
  • * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
  • * RSS: monitoring all the sources in one place
  • * And of course…
  • * Talk to the site-owner, if possible – faster & cheaper
    * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
  • * Talk to the site-owner, if possible – faster & cheaper
    * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
  • * It’s better to start today and get the control of your brand space in search engines before a negative reference gets there
    * The process is very similar for a critical situation and for preventive approach
  • * The best way is to find positive references on a web site, from which the negative reference is displayed and support them – you only have to push up 1 or 2 pages instead of 8
  • * You can use standard PR to create the positive references
    * Be sure to have your brand in page title and heading
  • * When the bloggers write about you positively, they are likely to make it to the first page
  • * Your own blog can win 1 or 2 positions for you
  • * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
  • * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
  • * Create videos or presentations and share them
  • * Ask your business partners or the organisations you sponsor
    * The bad way for on-line reputation management: they just link to you; the right way: they place a dedicated page about you on their site
  • * Support the positive references with links. The more the better, the higher quality, the better. Use your brand as anchor text.
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