HOW ABOUT THE MONEY?
Advertising Income
Media Group Aug 2008
mil €
Seznam.cz 2.82
Centrum Holdings 1.59
MAFRA 0.91
Ringier ČR 0.25
Internet Info 0.14
AliaWeb 0.11
AWD Česká republika 0.08
Computer Press 0.07
Economia 0.05
Nezapojená média 0.35
Source: AdMonitor public data
HOW ABOUT THE MONEY?
Advertising Income
Media Group Aug 2008
mil €
Seznam.cz 2.82
Centrum Holdings 1.59
MAFRA 0.91
Ringier ČR 0.25
Internet Info 0.14
AliaWeb 0.11
AWD Česká republika 0.08
Computer Press 0.07
Economia 0.05
Nezapojená média 0.35
Source: AdMonitor public data
Turn over 2006: € 40 mil
HOW ABOUT THE MONEY?
Advertising Income
Media Group Aug 2008
mil €
Seznam.cz 2.82
Centrum Holdings 1.59
MAFRA 0.91
Ringier ČR 0.25
Internet Info 0.14
AliaWeb 0.11
AWD Česká republika 0.08
Computer Press 0.07
Economia 0.05
Nezapojená média 0.35
Source: AdMonitor public data
Turn over 2006: € 40 mil
HOW TO DO IT
HOW TO DO IT
• Be first on the market
• Copy successful services
• Use the synergy
WHERE IS…
WHERE IS…
WHERE IS…
70.0
52.5
35.0
17.5
Seznam
Google
0
Source: TopList.cz
INVESTMENTS
CENTRUM & ATLAS
Fall 2007, € 80 M
Spring 2008, € 30 M
unofficial numbers
AUKRO / ALLEGRO
• 770 000 users
• Goods in value 44 mil. € sold in 2007
• 15 000 items for 280 000 € sold daily
Source: Aukro / iHned
MBANK
• Started in fall 2007
• 150 000 clients in Oct 2008
• mPeníze started in Aug 2008
TRENDS
WEB 2.0
WEB 2.0
WEB 2.0
WEB 2.0
WEB 2.0
NEW PROJECTS
NEW PROJECTS
COMMUNITIES
COMMUNITIES
COMMUNITIES
COMMUNITIES
1 827 000
1 324 000
> 80 000
ON-LINE PAYMENTS
spring 2008
ON-LINE PAYMENTS
spring 2008
summer 2008
INTERNET GETTING FOCUS
• Fall 2007: Stream bought by Seznam
INTERNET GETTING FOCUS
• Fall 2007: Stream bought by Seznam
INTERNET GETTING FOCUS
• Fall 2007: Stream bought by Seznam
• Spring 2008: massive attack of TV Nova:
• new site tn.cz
• bought blog.cz
INTERNET GETTING FOCUS
• Fall 2007: Stream bought by Seznam
• Spring 2008: massive attack of TV Nova:
• new site tn.cz
• bought blog.cz
INTERNET GETTING FOCUS
• On-line display advertising in 2007:
80 mil. € (6.5%)
INTERNET GETTING FOCUS
• On-line display advertising in 2007:
80 mil. € (6.5%)
10.0
7.5
2007
2008 5.0
2.5
May 0
June
July
Source: SPIR / AdMonitoring
August
INTERNET GETTING FOCUS
• On-line display advertising in 2007:
80 mil. € (6.5%)
10.0
7.5
2007
2008 5.0
2.5
May 0
June
July
Source: SPIR / AdMonitoring
August
• Growth in 2008 approx. 30%
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