Biz Dev Tactics- Aviary University


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Biz Dev Tactics- Aviary University

  1. 1. Biz Dev Tactics<br />“That's sooo Biz Devvv....” -Nam<br />With clipart<br />
  2. 2. What is Business Development?<br />Business Development consists of three main things:<br />It is the process of marketing, selling, and developing strategies for your company.<br />The job is to strengthen ties with existing partners and create new ones.<br />The goal is to get to the point of transaction and get repeat customers (which turns intosales).<br />Story: How I got into Business Development.<br />
  3. 3. What is a typical day in BD?<br />Hustle in the morning.<br />Hustle in the evening.<br />Hustle at supper time.<br />There is no typical day. <br />Next question.<br />Story: What I did today.<br />
  4. 4. Digital Identity<br />The best business developers are easily accessible (via the internetz) and allow good things to come their way.<br />Creating visible profiles:<br />LinkedIN, Hashable<br />About Me<br />Twitter, Facebook, Foursquare<br />Tumblr(and/or blog)<br />Other early adopting platforms (Instagram, Turntable, etc)<br />Story: How I got someone to integrate Aviary API from Turntable.<br />
  5. 5. BD Vision<br />There is something I call BD Vision.<br />It is the ability to see how to link<br />things/people/opportunities.<br />Knowing that if you connect this person/company or that person/company something magical will happen.<br />Your mind needs to "always be on."<br />Story: Connecting friends.<br />
  6. 6. Networking<br />Some things to think about:<br />Figuring out the right events to go to.<br />Using social media/digital identity to SCALE networking.<br />Pre-gaming networking events by doing recon.<br />Making use of your time at the event.<br />Staying focused and finding the people you have pre-identified.<br />Going with the flow and meeting new people.<br />Following up after an event and keeping in touch.<br />Reaching out to people you wanted to meet but didn't get have a chance to.<br />Story: Digital Networking Executives event list story.<br />
  7. 7. Only as good as your last trade.<br />That's a quote about Wall Street and trading.<br />Same applies to BD.<br />You may have closed a great/big deal but you need to keep closing... you should never feel content.<br />Always<br />Be<br />Closing.<br />Story: Classic BD sayings.<br />
  8. 8. Following Up, Reaching Out, Corresponding, Favors<br />It’s a learned art.<br />It's all about the relationships.<br />Keep follow-ups and reaching-out short. Five sentences total.<br />The shorter the email the higher correlation to response.<br />In reaching out- get to your "ask" quickly.<br />Corresponding: correspond often, keep relationships warm. <br />Favors: Always giving and taking.<br />
  9. 9. Getting Rejected<br />It is not only OK to get rejected- I wouldn't want to hire or work with someone who didn't thrive on getting rejected.<br />Getting rejected sucks when you start.<br />Then you begin to expect it. <br />Then you love it, you thrive on it. <br />Getting a no, makes me want to get five yes's.<br /> <br />Try to get rejected every day. <br />You eventually become numb to being rejected and become a better seller/closer because of it.<br />Story: Applying to Wall Street sales and trading- junior year of college.<br />
  10. 10. Tools To Make Yourself Better<br /> - hub for your digital identity.<br /> - be a part of the conversation, connect with like-minded people there.<br /> - after you meet someone, keep tabs on them by connecting there. <br /> - keep all contacts on gchat, easier to communicate.<br /> - great way to keep track of what BD team members are up to. <br />Story: Launching effects API and talking to press on gchat.<br />
  11. 11. Conclusion<br />Coffee is for closers.  Get out and start closing.<br />