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The architectural message can be transmitted through different channels. The visitor receives information through his/her visual, tactile, olfactory, or acoustical senses. The visual sense is known as the most influential one. If we consider architecture as a tool for communication, then, the importance of attracting visual senses comes out, and this attraction can be done by image. Since the past till now, the image in different terms and perceptions has tries to transferred this message. This was done with different tools, elements and materials. Using visual materials allows to better match the respondent`s perception to possible stimuli. Here, we want to look to the concept of image according to its material.