Mobile App Reviews - How to Make Your App Famous

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Every day, reviewers receive hundreds of requests to review new apps. With so many apps on the market, it can be difficult to get review sites to pay attention to your new game or productivity application. But, the good news is that you have more control than you think. Follow these 7 guidelines to get more app reviews and make your app famous.

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Published in: Technology

Mobile App Reviews - How to Make Your App Famous

  1. 1. Mobile App Reviews How to Make Your App Famous Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning
  2. 2. Everyone Wants their App toBe Famous
  3. 3. Everyone Wants their App toBe FamousGood reviews give your app credibilityTier 1 reviews = links and trafficPositive buzz for app and company
  4. 4. Why...?
  5. 5. App Reviewers Get TONSof Requests a Day
  6. 6. The Good News...?
  7. 7. You’re in Control The Good News...?
  8. 8. Follow these 7 Guidelinesto Get More Attention from The Good News...? Reviewers and Make Your App Famous
  9. 9. 1. Start EarlyThe Good News...?
  10. 10. 1. Start Early Lock your launch date earlyDon’t wait for code complete to contact reviewers Start PR at least 1 month before launch
  11. 11. 2. Build Relationships
  12. 12. 2. Build RelationshipsFollow your favorite reviewers on TwitterLeave genuine comments on articlesGet out to conferences and in-person eventsUse your network for introductions
  13. 13. Always Try to BuildRelationships First, but, if You Do Need to Start aConversation Via Email...
  14. 14. Simple, short emailswork bestYou have 1-2 sentences to «hook»the reviewerUse headings to break the email into sections while describingyour app (formatting helps!)Include links to the app stores, trailer, visuals, etc.
  15. 15. Never take a «shotgun»approach – reviewers hatetemplate emailsCome up with unique angles for each sitebased on their readers’ needsIf writing to a specific person – be flattering, tell them you loveand follow their work (you already do... right?)Give something special – preview build, exclusives, promo codes
  16. 16. 4. Get Creative
  17. 17. Don’t Limit Yourself to Email... Try VideoMessages, Postcards, Promo Art
  18. 18. Warning: Avoid SendingOutright Gifts toReviewersDon’t Put Anyone in an Awkward Position
  19. 19. 5. Use PullMechanisms
  20. 20. Create Excitement: Build aCommunity on FB, Ask YourFans for Personal Reviews, Use Social Proof in Emails to Reviewers
  21. 21. 6. Think Beyond TraditionalReview Sites
  22. 22. 6. Think Beyond TraditionalReview SitesLook for non-app sites that target your audienceThey can be easier to reach and still have a big followingJoin relevant social media communitiesBuild your social network and then use it!
  23. 23. 7. Be Targeted
  24. 24. Don’t Kill Yourself Trying toContact 100’s of Sites. Pickthe Top 20-30 that Matter and Know them Well.
  25. 25. Questions? Nathan Manning Twitter: @nathanmanning LinkedIn: bit.ly/nathanmanning
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