Top50facebookpages 091201095411-phpapp01
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Top50facebookpages 091201095411-phpapp01 Top50facebookpages 091201095411-phpapp01 Presentation Transcript

  • top 50 facebook pages. 2009 A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update theirFacebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges. - from TBM Source:TBM by Willis Wee • Penn Olson
  • #50. the onion.Description: The satirical newspaper doesn’t do muchbesides posting its content on its page, but it still maintainsa steady, engaged fan following.No. of fans: 542,169 Source:TBM by Willis Wee • Penn Olson
  • #49. calvin klein. Description: Phillips-Van Heusen’s clothing retailer, Calvin Klein regularly announces sales and posts coupons. No. of fans: 334,520 Source:TBM by Willis Wee • Penn Olson
  • #48. buffalo wild wings. Description: This restaurant chain has a fast-growing and devoted fan base. No. of fans: 942,629 Source:TBM by Willis Wee • Penn Olson
  • #47. taco bell.Description: Yum Brands’ fast food chain, Taco Bell isresponsive to fans’ comments and receives strong positivefeedback whenever it posts promotions.No. of fans: 673,906 Source:TBM by Willis Wee • Penn Olson
  • #46. zara.Description: Fans from all over the world express their lovefor this clothing retailer on its Facebook wall.No. of fans: 1,600,026 Source:TBM by Willis Wee • Penn Olson
  • #45. gatorade.Description: PepsiCo.’s Gatorade set up an app thatencouraged users to vote for their favorite moment inMichael Jordan’s career. More than 8,000 votes were caston the sports drinks page.No. of fans: 363,494 Source:TBM by Willis Wee • Penn Olson
  • #44. audi.Description: Automaker, Audi seeks out fans’ feedback. Ithosted a campaign encouraging fans to discuss what itsnext car should look like, and the company recentlyposted a survey asking fans what they wanted from thepage.No. of fans: 386,617 Source:TBM by Willis Wee • Penn Olson
  • #43. target.Description: Target’s page gained 97,091 new fansthrough its two-week “Bullseye Gives” campaign. Duringwhich, fans could vote for which charity they thoughtmost deserved Target’s donations. (St. Jude ChildrensResearch Hospital won the most votes.) The retailerreported that daily views of the page jumped by 4,800percent.No. of fans: 652,345 Source:TBM by Willis Wee • Penn Olson
  • #42. harley davidson. Description: A fan photo gallery includes more than 9,000 photos of fans and their Harley-Davidson bikes. No. of fans: 345,951 Source:TBM by Willis Wee • Penn Olson
  • #41. mtv.Description: Viacom’s MTV page has a good ratio of“likes” to comments. The music channel maintains a fast-moving page with consistent fan engagement.No. of fans: 1,146,737 Source:TBM by Willis Wee • Penn Olson
  • #40. six flags.Description: This summer, Six Flags hosted the “Tournamentof Thrills” competition on its Facebook page where fanscould vote for their favorite roller coasters. More than85,000 votes were cast, and the amusement parks fanbase more than doubled during the promotion.No. of fans: 379,419 Source:TBM by Willis Wee • Penn Olson
  • #39. vans.Description: The footwear retailer does a good jobincorporating YouTube videos onto its page.No. of fans: 337,550 Source:TBM by Willis Wee • Penn Olson
  • #38. dr pepper.Description: The soda company, owned by the Dr. PepperSnapple Group (DPS), regularly posts fans-submittedphotos to its wall.No. of fans: 913,729 Source:TBM by Willis Wee • Penn Olson
  • #37. apple students. Description: Apple (AAPL) started “Apple Students” as a sponsored group when the Facebook community was almost exclusively college kids. Even though Facebook has since grown, the electronics retailers page is a good place to deliver targeted messages to this audience. No. of fans: 913,729 Source:TBM by Willis Wee • Penn Olson
  • #36. vogue.Description: Condé Nast’s fashion magazine gets positivefeedback when it promotes its editorial content andmagazine-quality images on the page.No. of fans: 330,220 Source:TBM by Willis Wee • Penn Olson
  • #35. pizza hut.Description: Pizza Hut, a subsidiary of Yum Brands, createda Facebook app that facilitates pizza ordering.No. of fans: 330,220 Source:TBM by Willis Wee • Penn Olson
  • #34. pringles.Description: Pringles, the chip company owned by Proctor& Gamble, has an impressive fan base even though itrarely updates its pageNo. of fans: 2,788,810 Source:TBM by Willis Wee • Penn Olson
  • #33. cnn.Description: CNN.com joined forces with FacebookConnect for its coverage of Barack Obama’sinauguration. More than 2 million Facebook statusupdates were published through the news networks livefeed during the ceremony. CNN is a division of TimeWarner (TWX).No. of fans: 654,750 Source:TBM by Willis Wee • Penn Olson
  • #32. the art of travel by louis vuitton. Description: When fashion house Louis Vuitton streamed a live fashion show on its page in early October, it gained more than 60,000 new fans. No. of fans: 761,342 Source:TBM by Willis Wee • Penn Olson
  • #31. puma.Description: Coordination with retail stores keepsemployees and customers of the sportswear companyinvolved with the page.No. of fans: 1,271,064 Source:TBM by Willis Wee • Penn Olson
  • #30. ben & jerry’s. Description: An ice cream company would know that you can have too much of a good thing. Ben & Jerry’s doesn’t overwhelm its Facebook fans with too many posts. “We don’t have a magic rule or formula for how often is the ‘right’ amount,” a company spokesperson told TBM over e-mail. “I can tell you, we over-posted once, and fans didn’t like it.” No. of fans: 987,761 Source:TBM by Willis Wee • Penn Olson
  • #29. forever 21. Description: High frequency updates and a weekly giveaway keep fans of the fashion retailer engaged. No. of fans: 451,834 Source:TBM by Willis Wee • Penn Olson
  • #28. kohl’s.Description: After Kohl’s (KSS) purchased a Facebookhomepage ad in August, it was named the fastestgrowing page that week by Inside Facebook. Thedepartment stores page had fewer than 10,000 fansbefore the ad went up, and it gained more than 350,000.No. of fans: 726,880 Source:TBM by Willis Wee • Penn Olson
  • #27. dippin’ dots. Description: The ice cream company posts contests and promotions that encourage high fans involvement. No. of fans: 898,760 Source:TBM by Willis Wee • Penn Olson
  • #26. reese’s.Description: There was noticeably more activity on the fanpage for Hersheys Reeses peanut butter cups aroundHalloween time.No. of fans: 1430,286 Source:TBM by Willis Wee • Penn Olson
  • top 25.
  • #25. gap.What’s on the page: The fans run the show. You can hardlysee any updates from Gap itself. Despite that, it hasgained more than 100,000 new fans since the launch of its“born to fit” fall ad campaign.What’s cool: Its “send a customized holiday cheer” app.Over 20k cheers have been sent out so far. Pretty viral.No. of fans: 486,391 Source:TBM by Willis Wee • Penn Olson
  • #24. h&m.What’s on the page: Fans are basically running the pagewith many wanting H&M to be available in their cities.What’s cool: 1580 photos uploaded by fans. It just showshow much they love H&M.No. of fans: 1,367,179 Source:TBM by Willis Wee • Penn Olson
  • #23. mcdonald’s. What’s on the page: McDonald’s pushing information out to its fans. The amount of feedback is crazy. What’s cool: McDonald’s Facebook fans count experienced a sudden jump after it took down all the unofficial pages. No. of fans: 1,456,095 Source:TBM by Willis Wee • Penn Olson
  • #22. national geographic. What’s on the page: National Geographic loves to share with you its images, knowledge and experience. Pretty awesome! What’s cool: Get 12 issues of National Geographic for $12. Only for Facebook fans! No. of fans: 589,496 Source:TBM by Willis Wee • Penn Olson
  • #21. pixar.What’s on the page: Gorgeous animation and regularupdates to keep fans engaged. Pixar released a Toy Storyremix video on YouTube with a link to its Facebook page.It helped Pixar gain more than 9,000 new fans.What’s cool: You got to check out its fan board. Looksawesome.No. of fans: 719,924 Source:TBM by Willis Wee • Penn Olson
  • #20. papa john’s. What’s on the page: According to TBM, Papa John’s gained 200,000 Facebook fans by offering a free medium sized pizza to anyone who signed up to its page. The promotion was so successful that Papa John’s is repeating it again this month. What’s cool: There are a total of 71 Papa John’s Facebook pages! (For different locations) No. of fans: 740,542 Source:TBM by Willis Wee • Penn Olson
  • #19. jcpenney.What’s on the page: Customers are complaining about itsBlack Friday and Cyber Monday failure. Hmm not a verygood way to be on top 25. No reply from the company sofar.What’s cool: Nothing is cool for a company that doesn’treply promptly to complaints.No. of fans: 588,404 Source:TBM by Willis Wee • Penn Olson
  • #18. mountain dew. What’s on the page: A page that is free for fans to post their thoughts. Mountain Dew personally congratulated its 500,000th fan in September. What’s cool: Dew-mocracy allows fans to help Mountain Dew build its next ad campaign. No. of fans: 616,613 Source:TBM by Willis Wee • Penn Olson
  • #17. krispy kreme. What’s on the page: Krispy Kreme is highly engaging. It thank fans and humanize its brand. Less spam more warm is its key to success. What’s cool: Asking questions as a way to engage fans simply works. No. of fans: 1,160,881 Source:TBM by Willis Wee • Penn Olson
  • #16. kellogg’s.What’s on the page: Which flavor pastry do you like more?Questions, comments and contests flood the page.What’s cool: Its flavor tournament app helped it to gain15,000 fans a day.No. of fans: 1,022,037 Source:TBM by Willis Wee • Penn Olson
  • #15. adidas.What’s on the page: Shoes, clothes and events. Adidasuses images to its advantage.What’s cool: The page looks cool with all the images butits logo could be sharper.No. of fans: 2,164,437 Source:TBM by Willis Wee • Penn Olson
  • #14. nba.What’s on the page: Videos and apparels updates.Basketball leagues rule Facebook. It has more fans thanany other sport.What’s cool: NBA sells its apparels using credits. Find theapparels under the gift section.No. of fans: 1,722,545 Source:TBM by Willis Wee • Penn Olson
  • #13. best buy.What’s on the page: Isn’t the best place to buy your stuffdefinitely. There are more negative comments thanpositive ones. There seems to be a problem with itscustomer service.What’s cool: This fan page is dedicated for people tocomplain.No. of fans: 1,022,037 Source:TBM by Willis Wee • Penn Olson
  • #12. dunkin’ donuts. What’s on the page: The page is flooded with fans’ declaration of their favorite donuts. What’s cool: While most fan pages use corporate logos as their profile pictures, the doughnut and coffee retailer uses the space to honor its “Fan of the Week” contest winner. No. of fans: 958,388 Source:TBM by Willis Wee • Penn Olson
  • #11. skittles.What’s on the page: Fans flood the page with positivecomments.What’s cool: Skittles is Tweep’s favorite candy too.No. of fans: 3,522,390 Source:TBM by Willis Wee • Penn Olson
  • #10. t.g.i friday. What’s on the page: Fans making “noises”. Its website uses the familiar dining crowd noise to remind customers the warmth of dining at its restaurant. Splendid. What’s cool: T.G.I. Friday’s ran a television ad this fall with an enticing premise: Become a fan of this guy and you get a free burger, but only if the page reaches half a million fans before October. The restaurant chain reached its goal by Sept. 13. No. of fans: 1,022,037 Source:TBM by Willis Wee • Penn Olson
  • #9. redbull.What’s on the page: Redbull connects with fans usingsponsored athletes. The integration of its Facebook andTwitter profiles is seamless.What’s cool: Red Bull’s latest app, called Red Bull Stash,maps out a real-life scavenger hunt for fans.No. of fans: 1,632,168 Source:TBM by Willis Wee • Penn Olson
  • #8. chick-fil-a.What’s on the page: It is the first page I have seen so farthat has its menu on Facebook. It is the simplest way toattract people to dine at your restaurant, isn’t it?What’s cool: Chick-fil-A was the first restaurant page to hit1 million fans on Facebook. It reached this milestone inAugust.No. of fans: 1,224,680 Source:TBM by Willis Wee • Penn Olson
  • #7. youtube.What’s on the page: Hot videos and blog posts areregularly updated on the page.What’s cool: They had a public challenge to surpass starslike Lady Gaga, Vin Diesel and Megan Fox in terms ofnumber of fans. They failed but managed to get morethan 600,000 new fans.No. of fans: 3,757,302 Source:TBM by Willis Wee • Penn Olson
  • #6. vitaminwater. What’s on the page: 50 sound lab and flavorcreator apps look fun. What’s cool: Vitaminwater + New Moon advertisement. Interesting but not very inspiring. No. of fans: 1,087,402 Source:TBM by Willis Wee • Penn Olson
  • #5. itunes.What’s on the page: It introduces interesting apps (likegaining access to Victoria’s Secret backstage) and ofcourse, music.What’s cool: Within a week of launching this page in May,Apple’s digital downloading service iTunes already hitmore than 1 million fans.No. of fans: 1,087,402 Source:TBM by Willis Wee • Penn Olson
  • #4. victoria’s secret. What’s on the page: It introduces interesting apps (like gaining access to Victoria’s Secret backstage) and of course, music. What’s cool: Within a week of launching this page in May, Apple’s digital downloading service iTunes already hit more than 1 million fans. No. of fans: 1,087,402 Source:TBM by Willis Wee • Penn Olson
  • #3. disney.What’s on the page: A mixture of old school cartoons andnew movie trailers. Fans shared over 3,000 photos of theirDisney experience. It just makes you feel happy whenyou’re on this page.What’s cool: If you can’t afford to go to DisneyLand, itsFacebook Page is the next best alternative.No. of fans: 2,432,350 Source:TBM by Willis Wee • Penn Olson
  • #2. starbucks.What’s on the page: Most people are declaring theirfavorite drinks and wishing they could have them now. Ohand Starbucks has this ‘Around The World’ tab that bringsyou to the Facebook page of your location.What’s cool: According to Charlene Li, Starbucks is top interms of web engagement. It is the brand with the mostnumber of Facebook fans so far.No. of fans: 5,116,222 Source:TBM by Willis Wee • Penn Olson
  • #1. coca cola.What’s on the page: “Coke took my teeth. No regrets!”, afan wrote on the company’s wall.What’s cool: This page was created by a fan and hisbuddy. The page grew exponentially and caught CocaCola’s attention. The soft drink giant made this pageofficial while keeping the creators in control of the page.Like what TBM said, the result is an organic fan-centricpage without a corporate feel.No. of fans: 4,007,785 Source:TBM by Willis Wee • Penn Olson
  • end.Penn Olson