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Kickstar Kick Off Design Call

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Design Call - Kickoff

Design Call - Kickoff

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  • Make sure the names are easily editable
  • Hi Guys, this is (Designer), and (SEO person) *Introduce yourselves mention experience and position at astonish assure client they are in safe experienced hands* We just wanted to do a quick agenda of this meeting so we can stay on track. Designer: The goal today's meeting is to set a foundation. No final decisions will be made today, but we want to get a good start so we can “jump off the deep end” into the Astonish process.We are going to go through a quick VIO overview for you. Then we will go through a design overview, ask you a few questions to capture some information, and make sure that we have a focused direction for the new VIO. Ultimately, we want to gain all the insight we can so we can make it easy for the user who visits the website to use it and get a quote or contact you. Once we finish that up I am going to hand the meeting over to (SEO person)SEO person: I am going to briefly go over what SEO is with you, how we can tailor SEO for you, and what your expectations for Astonish SEO should be.
  • Ok, VIO It’s more than just a website. Let’s be honest most websites out there are plain stagnant pages that house information. That’s NOT what the VIO is! The VIO is more than a website because it’s main goal is to drive traffic and convert traffic into sales opportunities. We do this by using a blended strategy that includes Search Engine Optimization, a simple high converting contact form, and a recorded #800 that you can use for further sales training, as well as high end multimedia presentations that are unique to the industry. This blended strategy allows us to build you a customized VIO that functions as a high converting multiple reach vehicle, that funnels traffic to you and then converts that traffic into sales opportunities.
  • Why VIO?RESULTS that is why VIO. We have over 15 years of experience building customized results generating digital marketing solutions. We started in the automotive space and dominated it, we moved into the insurance space with an arsenal of information on best practices and we’ve constructed the VIO to be a HIGH converting multiple reach vehicle. We can do this because we design and build our VIOs with the modern consumer in mind. Let me stop here DID YOU KNOW that 85% of modern consumers start online? People don’t go to the yellow pages, or the newspaper any more, they start with Google and go from there. You have to focus your marketing and sales efforts online. The Astonish System is here to help you do that.  How do we know what works? Lets look at the next slide.
  • Testing, we have tested and tested and tested our VIOs to make sure that they function supremely well. An effective VIO accomplishes two things. First, it makes your agency easily found by prospects. Second it converts the prospects into sales opportunities, by making it easy for them to contact you!
  • What are your best selling products? By establishing which products are your bread and butter we can create a VIO that funnels traffic appropriately and ultimately drives conversion rates up. We recommend choosing 3 to 4 products for two reasons. Firstly because your home page is prime real estate and we want to use it to effectively promote what you do best. Secondly, it keeps the site clean and easy to navigate.  In preparation for speaking with you it seems like you focus on (x,y & z) Is that correct? OK great, are there any other potential prospects that we haven’t discussed yet? Ok Great, Do you have any niche focuses that we haven’t covered?While doing my research I noticed that it seems like you are trying to attract people who: (insert here). Is this correct? Ok the information I have gathered is great and really going to help me develop a VIO that reflects your agency and also simplifies the shopping and buying process for your customers! Ok let’s move on to talking about your current website!  
  • Alright well I am getting excited to get started on your new look and feel I want to go over the next steps with you to so you know what to expect.I will design your new VIO in the next 5-7 business days. When I am finished I will send it off to your RFM so you can view it. On the first pass, nothing moves, nothing links, nothing clicks, all we are looking to do here is to establish a base look and feel. When you receive the first design I want you to do two things, first be excited! Second gather your thoughts about it, and let us know if you have any necessary changes. We will make the changes and then ask you for approval. We only need approval on the baseline foundation of the look and feel. The look and feel of your VIO can be fluid, it can continue to evolve to reflect you as an agency. We just need approval so we can push your VIO into the build phase because our goal is to have it live in 45 days. We want to have it done in 45 days so the Astonish System can start generating results for you, and so we can start benchmarking your success and initiating your long term SEO strategy as soon as possible! While all of this is going on we also need you to Start Gathering DNS Information-  We have found that a delay in gathering DNS info delays the Go Live process.    We want to begin gathering your DNS information right away so when your new VIO is ready, we can go live.  If you need help in this process, we can help.  Your RFM can set up a call with our Production manager. Ok awesome guys, it was great discussing your new VIO with you, are there any questions you have for me?
  • Now I want to go over some of the more specific items that we’ll be doing to support your SEO strategyWe start building your SEO strategy with keyword researchKeyword research allows us to see what phrases and terms people are actually searching for when it comes to your products and areaWe take all of the information gathered on this call to complete that researchOnce we complete the keyword research, we build your new Virtual Insurance Office and write the customized content for it’s pagesOnce your VIO is approved and live, we’ll start working in a number of things to support your SEO strategy. I won’t get too far into detail as you’ll have a separate call on blogging, social, and press releasesWe’ll be blogging for your agency on your onsite blog – this helps to create fresh content for your website and provide an added value to the consumerWe’ll also be working on press releases for your agency which we submit onlineThe benefit to submitted PRs online is that we gain exposure for your agency and get a link back to your site from every release.We’ll also work on your social media efforts through Facebook and TwitterWe’ll be posting on both sites on your behalf and providing you with best practices on how your agency can contribute as wellConfirm social logins or that accounts don’t existLastly, we are always testing our SEO and website strategiesIt is important to consistently test new ideas and keep up with the latest trends and changes – especially updates from GoogleANY QUESTIONS?
  • Now I want to go over some of the more specific items that we’ll be doing to support your SEO strategyWe start building your SEO strategy with keyword researchKeyword research allows us to see what phrases and terms people are actually searching for when it comes to your products and areaWe take all of the information gathered on this call to complete that researchOnce we complete the keyword research, we build your new Virtual Insurance Office and write the customized content for it’s pagesOnce your VIO is approved and live, we’ll start working in a number of things to support your SEO strategy. I won’t get too far into detail as you’ll have a separate call on blogging, social, and press releasesWe’ll be blogging for your agency on your onsite blog – this helps to create fresh content for your website and provide an added value to the consumerWe’ll also be working on press releases for your agency which we submit onlineThe benefit to submitted PRs online is that we gain exposure for your agency and get a link back to your site from every release.We’ll also work on your social media efforts through Facebook and TwitterWe’ll be posting on both sites on your behalf and providing you with best practices on how your agency can contribute as wellConfirm social logins or that accounts don’t existLastly, we are always testing our SEO and website strategiesIt is important to consistently test new ideas and keep up with the latest trends and changes – especially updates from GoogleANY QUESTIONS?
  • The next steps for SEO require no work on your partWe take the information gathered today and perform keyword researchWe look for top keywords and phrases that people in your area are using to find your products on the search enginesFrom there, we’ll begin writing your custom content for your VIOYour job is to focus on getting VPC trainedYou will receive a test link for your new VIO further down the line where you’ll be able to review your contentThank client – hand call back to RFM
  • The next steps for SEO require no work on your partWe take the information gathered today and perform keyword researchWe look for top keywords and phrases that people in your area are using to find your products on the search enginesFrom there, we’ll begin writing your custom content for your VIOYour job is to focus on getting VPC trainedYou will receive a test link for your new VIO further down the line where you’ll be able to review your contentThank client – hand call back to RFM
  • The next steps for SEO require no work on your partWe take the information gathered today and perform keyword researchWe look for top keywords and phrases that people in your area are using to find your products on the search enginesFrom there, we’ll begin writing your custom content for your VIOYour job is to focus on getting VPC trainedYou will receive a test link for your new VIO further down the line where you’ll be able to review your contentThank client – hand call back to RFM
  • The next steps for SEO require no work on your partWe take the information gathered today and perform keyword researchWe look for top keywords and phrases that people in your area are using to find your products on the search enginesFrom there, we’ll begin writing your custom content for your VIOYour job is to focus on getting VPC trainedYou will receive a test link for your new VIO further down the line where you’ll be able to review your contentThank client – hand call back to RFM
  • The next steps for SEO require no work on your partWe take the information gathered today and perform keyword researchWe look for top keywords and phrases that people in your area are using to find your products on the search enginesFrom there, we’ll begin writing your custom content for your VIOYour job is to focus on getting VPC trainedYou will receive a test link for your new VIO further down the line where you’ll be able to review your contentThank client – hand call back to RFM
  • Alright well I am getting excited to get started on your new look and feel I want to go over the next steps with you to so you know what to expect.I will design your new VIO in the next 5-7 business days. When I am finished I will send it off to your RFM so you can view it. On the first pass, nothing moves, nothing links, nothing clicks, all we are looking to do here is to establish a base look and feel. When you receive the first design I want you to do two things, first be excited! Second gather your thoughts about it, and let us know if you have any necessary changes. We will make the changes and then ask you for approval. We only need approval on the baseline foundation of the look and feel. The look and feel of your VIO can be fluid, it can continue to evolve to reflect you as an agency. We just need approval so we can push your VIO into the build phase because our goal is to have it live in 45 days. We want to have it done in 45 days so the Astonish System can start generating results for you, and so we can start benchmarking your success and initiating your long term SEO strategy as soon as possible! While all of this is going on we also need you to Start Gathering DNS Information-  We have found that a delay in gathering DNS info delays the Go Live process.    We want to begin gathering your DNS information right away so when your new VIO is ready, we can go live.  If you need help in this process, we can help.  Your RFM can set up a call with our Production manager. Ok awesome guys, it was great discussing your new VIO with you, are there any questions you have for me?
  • Transcript

    • 1. Kickoff Your Kickstart System Hosted by Alana Johnson Dedicated Launch Raving Fan ManagerAstonish Results Copyright 2012
    • 2. Agenda • Welcome • Your Virtual Insurance Office (VIO) • Selection of Core Product Focus • Confirming Pertinent Information • Next StepsAstonish Results Copyright 2012
    • 3. July 24 - 3 pm Welcome Astonish Results Copyright 2012
    • 4. Welcome to Astonish ResultsYour Raving Fan Installation Team! Kelly Donahue-Piro Matt Russell Alana Johnson VP of Raving Fan Director of Your Dedicated Management Kickstart Raving Installation Raving Fan Management Fan Manager
    • 5. About Your Kickstart Installation ManagerAlana’s ExperienceA good marketer helps move markets through whatevercreative means work for the particular situation. At mycore, I love helping people. So I can truly say, that Ienjoy the ability to lend my skills through variousmarketing mediums for others to reach their brandgoals.One of my favorite quotes and motto in life is, “You canhave everything in life you want, if you will just helpother people get what they want.” It’s ironic, butwhat’s true in life is also true in marketing your brand.While educated with a BS in Business Marketing, much Alana Johnsonof my skills over a 10 year span has come from hands Your Dedicatedon trail and error. Installation ManagerLet’s get started!
    • 6. The Kickstart System: Find-Sell-Keep It’s more than just leads! Search Marketing Search Engine AUTOMATED RENEWAL Optimization SYSTEM AUTOMATED X-DATE SYSTEM Pre- Email Marketing AUTOMATED EMAIL ALERTS Sale Social Media AUTOMATED PRODUCER ALERTS Re- Sale LM SALE Automated Round Out PostAstonish Results Copyright 2012 Newsletters Quarterly Automated Birthday Sale LEAD MANAGEMENT Automated Holiday
    • 7. Your Virtual Insurance OfficeAstonish Results Copyright 2012
    • 8. Why VIO? Results • Astonish has over 15 years experience building results-generating websites in both the automotive and insurance spaces. • We design and build our Virtual Insurance Offices with the modern consumer in mind. We understand their search and buying habits. • 85% of all consumers start their search online.Astonish Results Copyright 2012
    • 9. VIO Process Through continued testing, we’ve learned what layouts works best. Select a design template Click here to get started! Finally, Complete your Design QuestionnaireAstonish Results Copyright 2012
    • 10. Design Q&A - Products What are your best selling products? • Focus on 3-5 products to put on the homepage. • Niche focuses? • Who are you trying to attract with these products? • This simplifies the shopping and buying process for the customer.Astonish Results Copyright 2012
    • 11. VIO Recap Next Steps • We will design your new VIO and put the site live in 5-7 business days. • We will work with you post live on 1-2 rounds of revision. • Start gathering DNS information and your logoAstonish Results Copyright 2012
    • 12. What We Do* To enhance your SEO• Keyword Research• Build a robust site• Content• Blog set-up• Social media set-up: Facebook , Youtube & Twitter• Local Listings & Directories• Indexed with major search engines• Testing *Details dependent on down payment. These SEO initiatives are subject to change at any time. We reserve the right to alter the strategy without notification to get you the best results.Astonish Results Copyright 2012
    • 13. Product ReviewAstonish Results Copyright 2012
    • 14. Product Review Personal Insurance Business Insurance Financial ProductsAuto Insurance Commercial Vehicle AnnuitiesHome Insurance Group Benefits Disability InsuranceCondo Insurance Group Health Wealth ManagementRenters Insurance Group Dental College PlanningFlood Insurance Group LifeMotorcycle Insurance Group VisionOff-Road Vehicle Voluntary InsuranceInsurance ProgramsWatercraft Insurance General LiabilityRecreational Vehicle Excess LiabilityUmbrella Insurance Commercial PropertyLife Insurance Workers CompensationTerm Life BondsPermanent Life Errors & Omissions(Universal/Whole) Professional LiabilityHealth Insurance Directors & OfficersLong Term Care Employment PracticesDental Insurance LiabilityMedicare Supplements AgriBusinessRental Property Inland Marine
    • 15. • Service Center ExampleService Center Sub TabsOffering Choices:ClaimsCustomer TestimonialsFree Savings AnalysisGlossaryLearning CenterOur BlogCarriersPrivacy policyRefer a FriendReport a ClaimCombine and save4 QuestionsMake a ClaimGo PaperlessGet a QuoteRequest a Certificate of Insurance
    • 16. Final Details Final Details to Build Your Astonish Results System • Official Company Name and Spelling • 1-800 “Ring To” Number • Agency Locations • About Us Section • Agency Slogan / Tagline • Fax Number • Website URL(s) • Top Carrier Review • LogoAstonish Results Copyright 2012
    • 17. Final Details Final Details to Build Your Astonish Results System • DNS Information – Domain Name Server – Why we need this information – How we can help you obtain your DNS information?Astonish Results Copyright 2012
    • 18. Final Details Final Details to Build Your Astonish Results System • Internet Manager Roll: – Assign inbound opportunities – Monitor VPC usage – Run reports – Set up email campaigns – The candidate must be in the office most of the day – A sales-minded person is the best fit for this role as they are running a sales management and marketing tool – Your candidate should have some authority within the agency to correct any inaccuracies in using the system – The candidate should be teachable and want to learn new systems and technology This role should take less than 1 hour per day Think about who will take this responsibility for the VPC Data Call!Astonish Results Copyright 2012
    • 19. Final Details Final Details to Build Your Astonish Results System • Access to your Virtual Profit Center! www.astonishvpc.com Username: Password: • Spend sometime in the VPC before your data call!Astonish Results Copyright 2012
    • 20. Final Details Final Details to Build Your Astonish Results System • Astonish University – Owners & Administrators • VPC Basic Course • VPC Certification for Admins • 3 - 8 mini videos on the VPC with quizzes • Complete this in 1 week to move to the next training step!Astonish Results Copyright 2012
    • 21. Recap Your plan to Kickstart Your ResultsAstonish Results Copyright 2012
    • 22. Next Steps… • We will design your new VIO and put the site live in 5-7 business days. • We will work with you post live on 1-2 rounds of revision. • Provide us your DNS information and your logo • Log into the VPC and check it out • Start your Astonish University Training • Lets book the following meetings – Meeting to review your VIO Revisions – Meeting to review your post live strategy – Meeting to review your data assessmentAstonish Results Copyright 2012
    • 23. Thank You!Astonish Results Copyright 2012

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