Glion Institute of Higher Education

THE MOST DIVERSE INDUSTRY N ot only... T he world of EVENT SPORT ENTERTAINMENT is changing rapidly across the world… E ntertainment S ports E vent

THE MOST DIVERSE INDUSTRY B ut also... H ealth & W ellness T heatre & L eisure

WHY EVENT, SPORT & ENTERTAINMENT ? INDUSTRY KEY FACTS / FORECAST Event & Entertainment T he MICE Sector (Meetings, Incentives, Conventions and Exhibitions) is one of the fastest growing sectors in the tourism industry. W orldwide Entertainment & Media Industry will increase by 38% between 2005 and 2010 S ports alone in USA represents a revenue between U$ 375 to 425 billions Sports T remendous market boost with: the Euro Football Cup (Switzerland & Austria) - 2008 the Summer Olympics (Beijing) - 2008 the FIFA World Cup (South Africa) - 2010 the Winter Olympics (Canada) - 2010

WHAT IS UNIQUE ABOUT THIS PROGRAM?
A CADEMIC
Purpose built entertainment classroom with equipment
Small class sizes therefore increased participation
Craft Based Learning experience through running of events, fitness centre, social activities
Field trips and guest speakers
Specialised and dedicated faculty with industry experience
Developing business & professional skills as well as personal skill to become an effective manager
Program flexibility and possibility to change to hospitality
Industry panel advising on curriculum design

INDUSTRY PANEL
Kim Gaynor
Managing Director of the Verbier Festival & Academy
Events, Entertainment, Arts
André Gorgemans
General Secretary World Federation of the Sporting Goods Industry
Sport, Retail, Governance
Robert Jérôme
Vice President of Intrawest
Resort Management & Development, Sport, Tourism
Christian Savioz
Coordination Manager of Swissmate
Events, Sport, Marketing
Dieter Schellenberg
General Secretary of the UCI
Sport Governance

ADVISORY BOARD
New specialists from the World of Sport and Events:
Jakob Hlasek
Former pro tennis player and Davis Cup Captain
Claude Membrez
General Manager of Palexpo, Geneva’s world class
exhibition and convention facility)
Martin Engstoem
Founder of the Verbier Festival & Academy and former Vice
President of Artists and Repertoire at Deutsche Grammophon)

WHAT IS UNIQUE ABOUT THIS PROGRAM?
C AREER
Global employment opportunities in Event, Sport and Entertainment management are growing exponentially
Students are exposed to a range of industry professionals throughout their studies
Focus on what passions students through the 4 specialisations of the BA
program:
Event Management
Entertainment Management
Sport & Entertainment Marketing
Sport & Entertainment Facility Management

WHAT IS UNIQUE ABOUT THIS PROGRAMME?
L OCATION
Switzerland is an ideal location for this program
World renown events taking place nearby (ie. Montreux Jazz Festival)
Congresses, symposium, fairs (Geneva Palexpo)
Excellent winter and summer sport facilities
Many entertainment opportunities (casino, theme parks)
International Sports Federations & Headquarters

WHICH PROGRAM IS FOR ME?

Two Great Program Pathways S1 Glion S1 Glion Hospitality Management S2 Internship S3 Glion S2 Glion S3 Internship S4 Bulle Event, Sport & Entertainment Management Hospitality Administration Event, Sport & Entertainment Administration S6 Bulle S5 Internship S7 Bulle Students have option to transfer between pathways after Semester 1 Hospitality & Tourism Hospitality Marketing Hospitality Finance & Revenue Hospitality and HR S4 Bulle Hospitality and Event Hospitality and Entertainment Associate Degree Bachelor Degree Hospitality Management ESE Management Entertainment Mgt. Sport and Entertainment Mrk. Sport & Entertainment Facility Management Event Mgt.

▼ ASSOCIATE DEGREE Event, Sport & Entertainment Administration (2 years) S1 & S2 GLION Foundation Year ▼ ▼ ▼ S4 BULLE
BACHELORS DEGREES:
Event Management
Entertainment Mgt.
Sport and Ent. Marketing
Sport & Entertainment
Facility Mgt.
(3.5 years)
▼ S1 GLION/BULLE S2 GLION/BULLE ▼ S3 BULLE
POST GRADUATE
DIPLOMA /HIGHER DIPLOMA
Event, Sport & Entertainment
(1 to 2 years)
EVENT, SPORT & ENTERTAINMENT (ESE) PROGRAMS S3 INTERNSHIP S5 INTERNSHIP S6 BULLE S7 BULLE INTERNSHIP INTERNSHIP

ASSOCIATE DEGREE Event, Sport & Entertainment Management (2 years) WHO? High school students looking for a fast track to first employment or wanting to continue their studies towards the BA with a focus on Sport, Event or Leisure management REQUIREMENTS? 18 or above / High School / English
A GLANCE AT THE CURRICULUM…
Craft Based Learning in Event, Sport & Entertainment
Sport & Entertainment Facility & Venue Management
Principles of Sport & Entertainment Tourism
Managing Events
Event Management Project
Managing People in Sport & Entertainment
Basic & Advanced Accounting
English or Foreign Language
Information Technology
Communication…
Year 1 Year 2 ▼ S3 INTERNSHIP FOUNDATION YEAR (S1 & S2) ▼ S4 ESE ASSOCIATE DEGREE

WHO? High School graduates looking for a bachelor’s degree programme focusing on Sport, Event and Leisure management REQUIREMENTS? 18 or above / High School / English
Management in the World of Sport and Entertainment
Sport, Entertainment and the Media
Financial Management
Legislation and Contractual law
Macro Micro Economics
Marketing in the Sport & Entertainment Industry
Venue Operations Management (all except Sport Mktg)
Conference & Event Management (Event)
Casino & Gaming Management (entertainment)
Essentials of Brand Management (Sport Marketing)
Spa Management (S&E Facility Management)
▼ S5 INTERNSHIP S6 ▼ S7
BACHELOR OF ARTS
Event Management
Entertainment Management
Sport & Entert. Marketing
Sport & Entert. Facility Mgt
(3.5 years)
Year 3 Year 3 1/2 ESE BACHELOR DEGREE

POST GRADUATE
DIPLOMA/HIGHER DIPLOMA
Event, Sport & Entertainment
(1 to 2 years)
WHO? Degree holders or those with significant work experience wishing to change career. Programme is tailor-made according to educational / work background and objective REQUIREMENTS? Bachelor Degree or significant work experience / English S1 Operation S2 Administration S3 Management INTERNSHIP Year 1 Year 2
Craft Based Learning in Sport & Entertainment
Sport & Entertainment Facility & Venue Management
Principles of Sport & Entertainment Tourism
Managing Events in Sport & Entertainment
Event Management Project
Managing People in Sport & Entertainment
Basic & Advanced Accounting
English or Foreign Language
Information Technology
Communication…
ESE POST GRADUATE PROGRAM

WHAT KIND OF POSITIONS?

SPORT & ENTERTAINMENT MARKETING
EXAMPLES
Athlete Management
Event Management
Marketing Agencies
Product Development
Product Marketing
Product Distribution & Retails
Sport Governance
Professional Sport –Event
Franchise Management
Sport Media

EVENT MANAGEMENT
EXAMPLES
Event Management
Sport & Event Tour Operating
Sport & Event Tourism
Planning / Development
Resort Management
MICE (Meetings/Incentives/ Conferences/Exhibitions) Management
Event Hospitality Management
Venue Management
Product Marketing
Professional Sport / Event Franchise Management

ENTERTAINMENT MANAGEMENT
EXAMPLES
Casino / Gambling Management
Film / TV Production
Film / Music Studio Management
Cinema Management
Resort Management
Cruise Entertainment Management
Visitor Attraction Park Management
Event Management
Venue Management
Theatre Management
Talent Management
Entertainment Complex
Management

SPORT & ENTERTAINMENT FACILITY MANAGEMENT
EXAMPLES
Sport facilities Management
Sports schools (e.g. ski, tennis…)
Sport & Event Tour Operating
Health & Fitness Clubs
Golf Clubs
Sport Stadiums
Sport Federations Governance
Public Sector Sport Administration
Resort Management
Venue Management
Event Management
MICE (Meetings / Incentives / Conferences / Exhibitions)

ALUMNI – A WORLDWIDE NETWORK
Wherever your career takes you around the world, you will be almost certain of finding yourself close to some fellow Alumni.
EXAMPLES
OF RECENT GRADUATES
Pamela Jonker
Event Coordinator - CHOPARD WATCHES
Jacqueline Cheliah
Development Manager - FIBA (International Basketball Federation)
Alex Vujisic
Athlete Manager - PEOPLEJOB
Lisa Tang
Managing Director - ENTEOS (Sport Marketing Company)

Lisa Tang as Master of Ceremony and with Roger Federer during the Tennis Masters Cup in Shangai - 2006
ALUMNI – A WORLWIDE NETWORK

Glion Institute of Higher Education Admissions: Rue du Lac 118 • 1815 Clarens • Switzerland Tel: +41 021 989 26 77 Fax: +41 021 989 26 78 www.astex.es

Glion Institute of Higher Education

by ASTEX on Jun 07, 2010

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