Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
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