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Lessons Learned from A/B and Multivariate Experiments
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Lessons Learned from A/B and Multivariate Experiments

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Dan Siroker, Co- Founder & CEO, Optimizely, presents at the Big Analytics 2012 Roadshow. …

Dan Siroker, Co- Founder & CEO, Optimizely, presents at the Big Analytics 2012 Roadshow.

Most businesses know they should be A/B testing their website but few actually do it on a regular basis. One of their biggest challenges is knowing what to test. In this talk, Dan Siroker will share the best practices and lessons learned from working with over 10,000 users who have created more than 30,000 experiments using a dead-simple A/B testing tool called Optimizely. Siroker will share key insights from these experiments and leave you inspired to start testing today.


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  • 1. Best Practices & Lessons Learned from 30,000 A/B and Multivariate Tests Dan Siroker Co-Founder & CEO
  • 2. • For more information or a copy of this presentation, please contact Dan Siroker at dan@optimizely.com