Marc Parrish, Vice President, Retention & Loyalty Marketing, Barnes & Noble, presents at the 2012 Big Analytics Roadshow.
Big Data is moving too fast for Big Brands. They don't have the ability to technically pivot, to move quickly enough to take advantage of the astounding amount of customer information that's available, and make it part of their everyday practices. This poses a great risk to the world’s great retailers. Well-managed companies often fail because the very same management practices that made them industry leaders also make it difficult to assimilate the disruptive technologies that in the end allow others to steal their market.
With Big Data, the gap between merely sustaining your operations, and adopting disruptive technologies, is the difference between progress, or perish.