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Big Analytics 2012 Event Survey Data

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This data is from registrants for the Big Analytics 2012 events. The survey asked participants to classify themselves as “business” or “IT”. …

This data is from registrants for the Big Analytics 2012 events. The survey asked participants to classify themselves as “business” or “IT”.
Survey details:
Number of survey respondents and date -
San Francisco (April) = 507
Boston (May)= 322
Chicago (June) = 441
New York (Dec) = 894
TOTAL = 2164

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  • 1. Background on Big Analytics 2012 survey data• This data is from registrants for the Big Analytics 2012 events• The survey asked participants to classify themselves as “business” or “IT”• # of survey respondents and date – San Francisco (April) = 507 – Boston (May)= 322 – Chicago (June) = 441 – New York (Dec) = 894 – TOTAL = 2164
  • 2. Who is Talking about Big Analytics in Your Organization?70%60%50%40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care All registrants aggregated
  • 3. Who is Talking about Big Analytics in Your Organization?80%70% Boston60% San Francisco Chicago50% New York40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care
  • 4. Who is Talking about Big Analytics in Your Organization?70%60% Business Track50% Technical Track40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care
  • 5. Where is Big Data Analytics in Your Company?70%60%50%40%30%20%10%0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing All registrants aggregated
  • 6. Where is Big Data Analytics in Your Company?80%70% Boston60% San Francisco Chicago50% New York40%30%20%10%0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing
  • 7. Where is Big Data Analytics in Your Company?? 80% 70% Business Track 60% Technical Track 50% 40% 30% 20% 10% 0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing
  • 8. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70% 60% 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention All registrants aggregated
  • 9. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% Boston 70% San Francisco 60% Chicago New York 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention
  • 10. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70% Business Track 60% Technical Track 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention
  • 11. What are Your Biggest Challenges in Analyzing Big Data?70%60%50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost All registrants aggregated
  • 12. What are Your Biggest Challenges in Analyzing Big Data?70% Boston San Francisco60% Chicago New York50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost
  • 13. What are Your Biggest Challenges in Analyzing Big Data?70% Business Track60% Technical Track50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost