Research Tools & Training<br />Tom Lynch<br />CMO, Astek Consulting<br />
Publisher We Don’t Know - Business Plan<br />Step 1 – Start a Newsletter<br />Step 2 - ? (Choose Clever Headlines)<br />St...
Underpants Gnomes Business Plan<br />Gnome Business Plan<br />
OMG the Web is so PITA!<br />Pull vs. Push Marketing<br />Instantaneous<br />Timely - It Updates In Real Time<br />Always ...
How can Data Help Me? <br />Find What They Want -<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />...
Behavior of a Web Subscriber<br />
What do They Really Want?<br />
They Want What They Need!<br />
They Need What They Want…<br />
They Want What They Need!<br />
They Need What They Want…<br />
The Want/Need Tools...<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />Wordtracker<br />Google Ins...
Break Time<br />
Let’s go to Work!<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />Wordtracker<br />Google Insights...
Thanks!<br />Research Tools & Training<br />Tom Lynch<br />CMO, Astek Consulting<br />Tom Lynch<br />CMO, Astek Consulting...
Upcoming SlideShare
Loading in...5
×

Web Research Tools & Training

699

Published on

Learn web research tools from Astek's own Chief Marketing Officer

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
699
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Web Research Tools & Training

  1. 1. Research Tools & Training<br />Tom Lynch<br />CMO, Astek Consulting<br />
  2. 2. Publisher We Don’t Know - Business Plan<br />Step 1 – Start a Newsletter<br />Step 2 - ? (Choose Clever Headlines)<br />Step 3 = Profit!<br />And that worked pretty good until the “stupid” web came along…<br />
  3. 3. Underpants Gnomes Business Plan<br />Gnome Business Plan<br />
  4. 4. OMG the Web is so PITA!<br />Pull vs. Push Marketing<br />Instantaneous<br />Timely - It Updates In Real Time<br />Always Available for Answers<br />Lot of Users<br />Lots of Use<br />Lots & Lots of Data…<br />
  5. 5. How can Data Help Me? <br />Find What They Want -<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />Wordtracker<br />Google Insights<br />Google Hot Trends<br />Google Alerts<br />Real Time Search<br />And Then Give it to Them…<br />Commander “Data”<br />
  6. 6. Behavior of a Web Subscriber<br />
  7. 7. What do They Really Want?<br />
  8. 8. They Want What They Need!<br />
  9. 9. They Need What They Want…<br />
  10. 10. They Want What They Need!<br />
  11. 11. They Need What They Want…<br />
  12. 12. The Want/Need Tools...<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />Wordtracker<br />Google Insights<br />Google Hot Trends<br />Google Alerts<br />Real Time Search<br />
  13. 13. Break Time<br />
  14. 14. Let’s go to Work!<br />My Analytics<br />SEM Rush<br />Backlinks<br />Google AdWords<br />Wordtracker<br />Google Insights<br />Google Hot Trends<br />Google Alerts<br />Real Time Search<br />
  15. 15. Thanks!<br />Research Tools & Training<br />Tom Lynch<br />CMO, Astek Consulting<br />Tom Lynch<br />CMO, Astek Consulting<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×