Web Research Tools & Training

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Learn web research tools from Astek's own Chief Marketing Officer

Learn web research tools from Astek's own Chief Marketing Officer

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  • 1. Research Tools & Training
    Tom Lynch
    CMO, Astek Consulting
  • 2. Publisher We Don’t Know - Business Plan
    Step 1 – Start a Newsletter
    Step 2 - ? (Choose Clever Headlines)
    Step 3 = Profit!
    And that worked pretty good until the “stupid” web came along…
  • 3. Underpants Gnomes Business Plan
    Gnome Business Plan
  • 4. OMG the Web is so PITA!
    Pull vs. Push Marketing
    Instantaneous
    Timely - It Updates In Real Time
    Always Available for Answers
    Lot of Users
    Lots of Use
    Lots & Lots of Data…
  • 5. How can Data Help Me?
    Find What They Want -
    My Analytics
    SEM Rush
    Backlinks
    Google AdWords
    Wordtracker
    Google Insights
    Google Hot Trends
    Google Alerts
    Real Time Search
    And Then Give it to Them…
    Commander “Data”
  • 6. Behavior of a Web Subscriber
  • 7. What do They Really Want?
  • 8. They Want What They Need!
  • 9. They Need What They Want…
  • 10. They Want What They Need!
  • 11. They Need What They Want…
  • 12. The Want/Need Tools...
    My Analytics
    SEM Rush
    Backlinks
    Google AdWords
    Wordtracker
    Google Insights
    Google Hot Trends
    Google Alerts
    Real Time Search
  • 13. Break Time
  • 14. Let’s go to Work!
    My Analytics
    SEM Rush
    Backlinks
    Google AdWords
    Wordtracker
    Google Insights
    Google Hot Trends
    Google Alerts
    Real Time Search
  • 15. Thanks!
    Research Tools & Training
    Tom Lynch
    CMO, Astek Consulting
    Tom Lynch
    CMO, Astek Consulting