Web Research Tools & Training
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Web Research Tools & Training

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Learn web research tools from Astek's own Chief Marketing Officer

Learn web research tools from Astek's own Chief Marketing Officer

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    Web Research Tools & Training Web Research Tools & Training Presentation Transcript

    • Research Tools & Training
      Tom Lynch
      CMO, Astek Consulting
    • Publisher We Don’t Know - Business Plan
      Step 1 – Start a Newsletter
      Step 2 - ? (Choose Clever Headlines)
      Step 3 = Profit!
      And that worked pretty good until the “stupid” web came along…
    • Underpants Gnomes Business Plan
      Gnome Business Plan
    • OMG the Web is so PITA!
      Pull vs. Push Marketing
      Instantaneous
      Timely - It Updates In Real Time
      Always Available for Answers
      Lot of Users
      Lots of Use
      Lots & Lots of Data…
    • How can Data Help Me?
      Find What They Want -
      My Analytics
      SEM Rush
      Backlinks
      Google AdWords
      Wordtracker
      Google Insights
      Google Hot Trends
      Google Alerts
      Real Time Search
      And Then Give it to Them…
      Commander “Data”
    • Behavior of a Web Subscriber
    • What do They Really Want?
    • They Want What They Need!
    • They Need What They Want…
    • They Want What They Need!
    • They Need What They Want…
    • The Want/Need Tools...
      My Analytics
      SEM Rush
      Backlinks
      Google AdWords
      Wordtracker
      Google Insights
      Google Hot Trends
      Google Alerts
      Real Time Search
    • Break Time
    • Let’s go to Work!
      My Analytics
      SEM Rush
      Backlinks
      Google AdWords
      Wordtracker
      Google Insights
      Google Hot Trends
      Google Alerts
      Real Time Search
    • Thanks!
      Research Tools & Training
      Tom Lynch
      CMO, Astek Consulting
      Tom Lynch
      CMO, Astek Consulting