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Social Media: 0-60
 

Social Media: 0-60

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One of Astek's original presentations on using and ramping up social media practices for your business!

One of Astek's original presentations on using and ramping up social media practices for your business!

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    Social Media: 0-60 Social Media: 0-60 Presentation Transcript

    • 0 - 60 Social Media
    • Viral Growth – Creating the Petri Dish
      Provide value or entertainment
      Funny or Freaky
      Something surprising they couldn’t find out any other way
      Something free (that isn’t normally)
      Make it easy to spread
      Email
      Twitter
      Facebook
    • What is Facebook?
      The largest social networking site
      Over 300 Million Users
      Web-based
      Allows users to connect with other members by public and private messages, photos, chat, games, etc.
    • What do my customers do on Facebook?
      Talk about themselves and read about “Friends”
      Change “Status Updates”
      Check the “News Feed”
      Post on “Walls”
      Send “Private Massages”
      Post “Links”
      Post photos and “Tag” their friends in them
    • Take quizzes and surveys
      Watch vides and post them to their profiles
      Create and RSVP to “Events”
      Create and join “Groups”
      What do my customers do on Facebook? Cont.
    • What can I do on Facebook as a company?
      Create a “Page” or Group for a company
      Only people can create a profile
      Post Photos
      Post Status Updates
      Create Events
      Send “Updates”
      Look at statistics of page – “Insights”
    • What can a company NOT do on Facebook?
      Create a profile
      Request to be someone’s friend
      Send a message to someone who is NOT a fan of their page
    • So How Do We Gain Fans?
      Invite your friends and ask them to share your fan page
      This means you need to build up your personal network
      Send an email to your existing customers
      Typically with an incentive to become a fan
      Include a link on your Web site
      Include links from your other social media accounts
      Advertise through Facebook
      Optimize your search options
    • Now What?
      Post a few times a week to a few times a day
      Respond promptly when fans interact with your page
    • What do we post?
      Ideal Facebook posts are items people will interact with:
      Contests
      Events
      Photos – Especially on Events
      Video
      Get people talking about you
      When someone else talks about you or interact with your page, all of their friends see what they said.
      Post regular status updates
      Import a blog
      Should be no more than 50% of your content
    • What is Twitter?
      “Microblogging” Service
      140 Character Limit
      More than 6 Million Users
      Web-based but many regular uses Tweet from mobile phone, desktop or some other tool
    • Why do my customers use Twitter?
      To “follow” friends and relatives
      To follow individuals and organizations whom they find interesting/informative/entertaining
      To “tweet” information to their followers
      Very personal
      Of general interest
      Related to their industry
      Related to a specific event or project
    • What do all these new words mean?
      “Retweet”
      Tweet @ (Tweet “at”)
      # (“Hash” tag)
      Shortening “URL” Services
      Bitly
      tinyURL
      twurl
      tr.im
      is.gd
    • What can I do on Twitter as a company?
      Same thing as a person can
      Twitter may be adding a paid upgrade for companies soon with
      Certified account name
      Metrics
    • How do I gain followers?
      Following others for “follow backs”
      Restrictions for follow numbers
      Finding people worthy of following
      Promote through email
      Promote on Web site and on Social Media
      Get Retweeted – say something worth repeating
      Create a contest with a really good give away
      Tweet @BigNamePerson
    • Now What?
      Ideally you’ll have at least a few Tweets a day
      It’s acceptable for a company to have multiple authors on their Twitter account though they should share a “voice”
      There are tools that can be used to set up many tweets to be posted at a later time
    • What should I Tweet?
      Ideal Twitter content is short and timely
      Current events
      Day-of promotions
      Quick tips
      Links to relevant articles
      Give valuable information
      Share opinions/insights when you share a link
      Avoid importing just a feed of something else
    • Tools
      Twitter Hawk
      Objective Marketer
      HootSuite
      Co-Tweet
      TweetMeme
    • Goldstar Events
      Who: Goldstar sells last-minute discount tickets for theatre, concerts and events.  Profit Model: Ticket processing fees.
      Emails highly targeted by geography, and event type
      Emails and Web site are optimized for sharing on Facebook et al.
      Uses Facebook Connect
    • Goldstar Events - Targeted Emails
    • Goldstar Events - Easy to Share
    • Thrillist
      Who: Thrillist daily emails and corresponding Web site features "your city's finest new food, drinks, gear, travel, and entertainment."  
      Profit Model:  Ads & Purchased "Allied" eBlasts.  $5-$10 Mil estimated annual rev.
      Excellent share-by-email feature
      Easy to use
      Attractive emails
      Witty enough to earn viral sharing
      Uses Facebook to share event photos
    • Craft Magazine
      Who: The Craft Blog features dozens of articles a day about projects, artists and how-to instructions.  
      Profit Model: Advertising and Sales of the related Craft Magazine.
       
      Twittering craft tips
      More than just broadcasting
      Interacting, reading and responding
      Flicker “Round-Up” of readers work
      Featured in a weekly post
      Readers participate for a chance at wider exposure
      Facebook blog feed
      Allows users to easily share enjoyable articles with their friends.