Viral Growth – Creating the Petri Dish Provide value or entertainment Funny or Freaky Something surprising they couldn’t find out any other way Something free (that isn’t normally) Make it easy to spread Email Twitter Facebook
What is Facebook? The largest social networking site Over 300 Million Users Web-based Allows users to connect with other members by public and private messages, photos, chat, games, etc.
What do my customers do on Facebook? Talk about themselves and read about “Friends” Change “Status Updates” Check the “News Feed” Post on “Walls” Send “Private Massages” Post “Links” Post photos and “Tag” their friends in them
Take quizzes and surveys Watch vides and post them to their profiles Create and RSVP to “Events” Create and join “Groups” What do my customers do on Facebook? Cont.
What can I do on Facebook as a company? Create a “Page” or Group for a company Only people can create a profile Post Photos Post Status Updates Create Events Send “Updates” Look at statistics of page – “Insights”
What can a company NOT do on Facebook? Create a profile Request to be someone’s friend Send a message to someone who is NOT a fan of their page
So How Do We Gain Fans? Invite your friends and ask them to share your fan page This means you need to build up your personal network Send an email to your existing customers Typically with an incentive to become a fan Include a link on your Web site Include links from your other social media accounts Advertise through Facebook Optimize your search options
Now What? Post a few times a week to a few times a day Respond promptly when fans interact with your page
What do we post? Ideal Facebook posts are items people will interact with: Contests Events Photos – Especially on Events Video Get people talking about you When someone else talks about you or interact with your page, all of their friends see what they said. Post regular status updates Import a blog Should be no more than 50% of your content
What is Twitter? “Microblogging” Service 140 Character Limit More than 6 Million Users Web-based but many regular uses Tweet from mobile phone, desktop or some other tool
Why do my customers use Twitter? To “follow” friends and relatives To follow individuals and organizations whom they find interesting/informative/entertaining To “tweet” information to their followers Very personal Of general interest Related to their industry Related to a specific event or project
What do all these new words mean? “Retweet” Tweet @ (Tweet “at”) # (“Hash” tag) Shortening “URL” Services Bitly tinyURL twurl tr.im is.gd
What can I do on Twitter as a company? Same thing as a person can Twitter may be adding a paid upgrade for companies soon with Certified account name Metrics
How do I gain followers? Following others for “follow backs” Restrictions for follow numbers Finding people worthy of following Promote through email Promote on Web site and on Social Media Get Retweeted – say something worth repeating Create a contest with a really good give away Tweet @BigNamePerson
Now What? Ideally you’ll have at least a few Tweets a day It’s acceptable for a company to have multiple authors on their Twitter account though they should share a “voice” There are tools that can be used to set up many tweets to be posted at a later time
What should I Tweet? Ideal Twitter content is short and timely Current events Day-of promotions Quick tips Links to relevant articles Give valuable information Share opinions/insights when you share a link Avoid importing just a feed of something else
Goldstar Events Who: Goldstar sells last-minute discount tickets for theatre, concerts and events. Profit Model: Ticket processing fees. Emails highly targeted by geography, and event type Emails and Web site are optimized for sharing on Facebook et al. Uses Facebook Connect
Thrillist Who: Thrillist daily emails and corresponding Web site features "your city's finest new food, drinks, gear, travel, and entertainment." Profit Model: Ads & Purchased "Allied" eBlasts. $5-$10 Mil estimated annual rev. Excellent share-by-email feature Easy to use Attractive emails Witty enough to earn viral sharing Uses Facebook to share event photos
Craft Magazine Who: The Craft Blog features dozens of articles a day about projects, artists and how-to instructions. Profit Model: Advertising and Sales of the related Craft Magazine.
Twittering craft tips More than just broadcasting Interacting, reading and responding Flicker “Round-Up” of readers work Featured in a weekly post Readers participate for a chance at wider exposure Facebook blog feed Allows users to easily share enjoyable articles with their friends.