Leveraging LinkedIn For Your Small Business

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Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!

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Leveraging LinkedIn For Your Small Business

  1. 1. Astek Academy LinkedIn Workshop Tim McDonald and Rachel Yeomans Social Media Team, Astekwww.astekweb.com © 2012 Astek Consulting LLC
  2. 2. What is LinkedIn & Why is it Important?www.astekweb.com © 2012 Astek Consulting LLC
  3. 3. Table of Contents What is LinkedIn & Why is it Important  What is LinkedIn  Statistics  Why LinkedIn is Important • Personal Branding • Networking • Education Profile Makeover The LinkedIn Timesheet Status Updates Groups Questionswww.astekweb.com © 2012 Astek Consulting LLC
  4. 4. What is LinkedIn? The number one social networking platform for professional growth and networkingImage courtesy of BusinessInsider www.astekweb.com © 2012 Astek Consulting LLC
  5. 5. A few stats… As of 11/3/11, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries & territories As of 9/30/11, LinkedIn counts executives from all 2011 Fortune 500 companies as members Its corporate hiring solutions are used by 75 of the Fortune 100 companieswww.astekweb.com © 2012 Astek Consulting LLC
  6. 6. Why LinkedIn is Important Personal Branding  An optimized profile means optimized Google results  Stand out among others in your field  Show you’re an “expert” • Recommendations • Group and Discussion Involvement Result: The next time someone searches for “Communications” or “Public Relations” or “Interior Design” – they find YOUwww.astekweb.com © 2012 Astek Consulting LLC
  7. 7. Why LinkedIn is Important Personal Brandingwww.astekweb.com © 2012 Astek Consulting LLC
  8. 8. Why LinkedIn is Important Networking  People use LinkedIn for professional growth & development. They are looking for you!  More importantly, you may be looking for them and their connections as well. Result 1:  Search  Connect  Enforce Relationships Result 2:  Existing Connections  Introductionswww.astekweb.com © 2012 Astek Consulting LLC
  9. 9. Why LinkedIn is Important Networkingwww.astekweb.com © 2012 Astek Consulting LLC
  10. 10. Why LinkedIn is Important Education  LinkedIn boasts the largest professional Question and Answer forum  Ask questions and get them answered  Answer questions and become recognized Result: When your connections receive their LinkedIn Activity emails, you’ll be near the top above everyone else, therefore reminding them of you and your business.www.astekweb.com © 2012 Astek Consulting LLC
  11. 11. Why LinkedIn is Important Educationwww.astekweb.com © 2012 Astek Consulting LLC
  12. 12. The Profile Makeoverwww.astekweb.com © 2012 Astek Consulting LLC
  13. 13. Your Headlinewww.astekweb.com © 2012 Astek Consulting LLC
  14. 14. Personalizationwww.astekweb.com © 2012 Astek Consulting LLC
  15. 15. Fill Everything Out Keywords, keywords, keywords!www.astekweb.com © 2012 Astek Consulting LLC
  16. 16. Applications Download these!  Skills & Expertise  Box.Net  BlogLink by TypePad(if applicable)  Slideshare(if applicable)www.astekweb.com © 2012 Astek Consulting LLC
  17. 17. The Order of Things Summary Skills & Expertise Publications (if applicable) Applications Experience Volunteer Experience & Causes (if applicable) Recommendations Education Additional Information Personal Information Contact For…www.astekweb.com © 2012 Astek Consulting LLC
  18. 18. Settings Located in the upper-right corner of LinkedIn Update each setting to your preferencewww.astekweb.com © 2012 Astek Consulting LLC
  19. 19. The Routine of Things Update your status daily Answer questions daily Post and/or comment in at least one group daily Ask questions as they arise Ask for recommendations every quarterwww.astekweb.com © 2012 Astek Consulting LLC
  20. 20. To-Do List Update your headline Personalize your website information Personalize your LinkedIn URL Fill in your Profile  Summary  Experience Download applications  Box.net  Skills & Expertise  Optional applications: Slideshare&BlogLink by TypePad Organize the layout of your LinkedIn Profile Ask for recommendationswww.astekweb.com © 2012 Astek Consulting LLC
  21. 21. Time Managementwww.astekweb.com © 2012 Astek Consulting LLC
  22. 22. Yes, You Do Have Time… All it takes is 15 minutes  5 minutes: Post one Profile status update  5 minutes: • Comment on one Group Discussion post • Post one Group Discussion post  5 minutes: • Answer one Questionwww.astekweb.com © 2012 Astek Consulting LLC
  23. 23. Status Updateswww.astekweb.com © 2012 Astek Consulting LLC
  24. 24. Status Updates Share an update  Option to include a link Polls  Create  Participate Events  Search  Createwww.astekweb.com © 2012 Astek Consulting LLC
  25. 25. Status Updateswww.astekweb.com © 2012 Astek Consulting LLC
  26. 26. Status Updateswww.astekweb.com © 2012 Astek Consulting LLC
  27. 27. Pollswww.astekweb.com © 2012 Astek Consulting LLC
  28. 28. Pollswww.astekweb.com © 2012 Astek Consulting LLC
  29. 29. Pollswww.astekweb.com © 2012 Astek Consulting LLC
  30. 30. Eventswww.astekweb.com © 2012 Astek Consulting LLC
  31. 31. Eventswww.astekweb.com © 2012 Astek Consulting LLC
  32. 32. Eventswww.astekweb.com © 2012 Astek Consulting LLC
  33. 33. Eventswww.astekweb.com © 2012 Astek Consulting LLC
  34. 34. Groupswww.astekweb.com © 2012 Astek Consulting LLC
  35. 35. LinkedIn Groups Extend relationships with existing network  Alumni group, Association, Company, or Non-Profits Be an industry leader Lurk First Demonstrate your expertise  Add your opinion to a discussion  Answer questions One-on-one networking opportunities  Reply privatelywww.astekweb.com © 2012 Astek Consulting LLC
  36. 36. Groupswww.astekweb.com © 2012 Astek Consulting LLC
  37. 37. LinkedInQuestions & Answerswww.astekweb.com © 2012 Astek Consulting LLC
  38. 38. Ask & Answer Questionswww.astekweb.com © 2012 Astek Consulting LLC
  39. 39. Ask & Answer Questionswww.astekweb.com © 2012 Astek Consulting LLC
  40. 40. Thank You! Tim McDonald tim.mcdonald@astekweb.com Twitter.com/TimMcDonald Rachel Yeomans Rachel.yeomans@astekweb.com Twitter.com/Rachelyeomans Astek 773-486-6666 Facebook.com/astekweb Twitter.com/astekweb LinkedIn.com/Company/Astek-Consultingwww.astekweb.com © 2012 Astek Consulting LLC
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