Twitter For Business: A "How To" for B2B Marketing

  • 363 views
Uploaded on

Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and …

Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
363
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Introduction to SocialMedia:
Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
  • 2. 312digitalNice to Meet You, Twitter• A free micro-blogging platform• Tweets limited to 140 characters• Known for being the poster child forpeople’s pretty meals the world over
  • 3. 312digitalWelI It’s Known for OtherThings Too…• Over 20 million tweets were sent outduring Hurricane Sandy• 77% of buyers say they’re more likelyto buy from a company whose CEOuses social media• I got my job from Twitter!Source: Mindjump & Twitter
  • 4. 312digitalBefore We Begin…TraditionalMarketingPublic RelationsEditorialSocial Media
  • 5. 312digitalSet Your Expectations…
  • 6. 312digitalWith That Being Said…• 37% of Twitter followers are more likely to convert to being acustomer upon following a brand account• Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers• 33% of Twitter followers recommend brands they follow• Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters• Information!• 38% of Twitter followers want information about upcoming products• 31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  • 7. 312digitalTwitter for Business is:
  • 8. 312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
  • 9. 312digitalSet-Up
  • 10. 312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
  • 11. 312digitalThe Process
  • 12. 312digitalThe Process
  • 13. 312digitalThe Process
  • 14. 312digitalThe Process
  • 15. 312digitalThe Process
  • 16. 312digitalThe Process
  • 17. 312digitalThe Process
  • 18. 312digitalThe DimensionsProfile: 500x50073x7348x4831x31Header: 1252x626Background: 1600x12002560x1600
  • 19. 312digitalThe Process
  • 20. 312digitalThe Process
  • 21. 312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contactyou
  • 22. 312digitalThe ProcessThink securely!Attach mobile phoneoptionNeed current password
  • 23. 312digitalThe ProcessDownload the appText to tweetPassword reset option
  • 24. 312digitalThe ProcessCheck accordinglyUncheckUncheck
  • 25. 312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
  • 26. 312digitalThe Process…or make your own!Pick your background…
  • 27. 312digitalTools
  • 28. 312digitalYour Social Arsenal…
  • 29. 312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting integration One of the better social postingintegrationsBookmarklet BookmarkletSingular URL Works with bit.lyScheduling/Random Scheduler Scheduling/Random SchedulerDeep analytics dive Medium analytics Social listening confined toTwitter searchesSocial listeningConversion tracking No conversion trackingNot-so-pretty in-depth reports Pretty high-level reportsNot cheap but high quality Cheap for the quality
  • 30. 312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
  • 31. 312digitalSpeakingTwitter
  • 32. 312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whoposted that tweetRT To repost/quote an entire tweetto your audienceDM To send a private message to anindividual on TwitterFollow You subscribe to have thisTwitter user’s tweets show up inyour Twitter feed
  • 33. 312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’stweets to a public or privateTwitter list (Examples: Friends,Colleagues, Competitors, Clients,Food, Fashion…)Favorite You can mark a tweet as aFavorite; that user sees anotification that you Favoritedthe tweetThis. A Twitter term that emphasizesthat the article or link included inthe tweet is a “must read”MT An RT that has been edited(usually due to character length
  • 34. 312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the newcat tower. But I find your head to be a muchmore comfortable nap spaceAttention #Chicago Brown Line riders! MT@WBEZ: Train derailed at Armitage brown line.No trains going 2 Loop. Shuttle buses fromBelmontHey #RockinEvent2013 attendees – noStarbucks line at the South Corridor.RUN!
  • 35. 312digitalBe Influential
  • 36. 312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with acomment)3.  Share4.  Post
  • 37. 312digitalRemember These…• 37% of Twitter followers are more likely to convert to being acustomer upon following a brand account• Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers• 33% of Twitter followers recommend brands they follow• Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters• Information!• 38% of Twitter followers want information about upcoming products• 31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  • 38. 312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
  • 39. 312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
  • 40. Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinar Host’sWebsiteNewsWebsiteSocialMediaAudience
  • 41. 312digitalTweeting Productively
  • 42. 312digitalTweeting Productively
  • 43. 312digital“ROI”
  • 44. 312digitalThink in Campaigns
  • 45. 312digitalMeasure, Measure, Measure
  • 46. 312digitalMeasure, Measure, Measure
  • 47. 312digitalMeasure, Measure, Measure
  • 48. 312digitalMeasure, Measure, Measure
  • 49. 312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next steps
  • 50. 312digitalOh Yes, and Have Fun!
  • 51. #THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb