Introduction to SocialMedia:
Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
312digitalNice to Meet You, Twitter• A free micro-blogging platform• Tweets limited to 140 characters• Known for being the...
312digitalWelI It’s Known for OtherThings Too…• Over 20 million tweets were sent outduring Hurricane Sandy• 77% of buyers ...
312digitalBefore We Begin…TraditionalMarketingPublic RelationsEditorialSocial Media
312digitalSet Your Expectations…
312digitalWith That Being Said…• 37% of Twitter followers are more likely to convert to being acustomer upon following a b...
312digitalTwitter for Business is:
312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
312digitalSet-Up
312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe DimensionsProfile: 500x50073x7348x4831x31Header: 1252x626Background: 1600x12002560x1600
312digitalThe Process
312digitalThe Process
312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contactyou
312digitalThe ProcessThink securely!Attach mobile phoneoptionNeed current password
312digitalThe ProcessDownload the appText to tweetPassword reset option
312digitalThe ProcessCheck accordinglyUncheckUncheck
312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
312digitalThe Process…or make your own!Pick your background…
312digitalTools
312digitalYour Social Arsenal…
312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting ...
312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
312digitalSpeakingTwitter
312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whopos...
312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’stweets to a public or privateTwitter list (E...
312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the n...
312digitalBe Influential
312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with acomment)3.  Share4.  Post
312digitalRemember These…• 37% of Twitter followers are more likely to convert to being acustomer upon following a brand a...
312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinar Host’sWebsiteNewsWebsiteSoc...
312digitalTweeting Productively
312digitalTweeting Productively
312digital“ROI”
312digitalThink in Campaigns
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next ...
312digitalOh Yes, and Have Fun!
#THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb
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Twitter For Business: A "How To" for B2B Marketing

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Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.

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Twitter For Business: A "How To" for B2B Marketing

  1. 1. Introduction to SocialMedia:
Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
  2. 2. 312digitalNice to Meet You, Twitter• A free micro-blogging platform• Tweets limited to 140 characters• Known for being the poster child forpeople’s pretty meals the world over
  3. 3. 312digitalWelI It’s Known for OtherThings Too…• Over 20 million tweets were sent outduring Hurricane Sandy• 77% of buyers say they’re more likelyto buy from a company whose CEOuses social media• I got my job from Twitter!Source: Mindjump & Twitter
  4. 4. 312digitalBefore We Begin…TraditionalMarketingPublic RelationsEditorialSocial Media
  5. 5. 312digitalSet Your Expectations…
  6. 6. 312digitalWith That Being Said…• 37% of Twitter followers are more likely to convert to being acustomer upon following a brand account• Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers• 33% of Twitter followers recommend brands they follow• Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters• Information!• 38% of Twitter followers want information about upcoming products• 31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  7. 7. 312digitalTwitter for Business is:
  8. 8. 312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
  9. 9. 312digitalSet-Up
  10. 10. 312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
  11. 11. 312digitalThe Process
  12. 12. 312digitalThe Process
  13. 13. 312digitalThe Process
  14. 14. 312digitalThe Process
  15. 15. 312digitalThe Process
  16. 16. 312digitalThe Process
  17. 17. 312digitalThe Process
  18. 18. 312digitalThe DimensionsProfile: 500x50073x7348x4831x31Header: 1252x626Background: 1600x12002560x1600
  19. 19. 312digitalThe Process
  20. 20. 312digitalThe Process
  21. 21. 312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contactyou
  22. 22. 312digitalThe ProcessThink securely!Attach mobile phoneoptionNeed current password
  23. 23. 312digitalThe ProcessDownload the appText to tweetPassword reset option
  24. 24. 312digitalThe ProcessCheck accordinglyUncheckUncheck
  25. 25. 312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
  26. 26. 312digitalThe Process…or make your own!Pick your background…
  27. 27. 312digitalTools
  28. 28. 312digitalYour Social Arsenal…
  29. 29. 312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting integration One of the better social postingintegrationsBookmarklet BookmarkletSingular URL Works with bit.lyScheduling/Random Scheduler Scheduling/Random SchedulerDeep analytics dive Medium analytics Social listening confined toTwitter searchesSocial listeningConversion tracking No conversion trackingNot-so-pretty in-depth reports Pretty high-level reportsNot cheap but high quality Cheap for the quality
  30. 30. 312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
  31. 31. 312digitalSpeakingTwitter
  32. 32. 312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whoposted that tweetRT To repost/quote an entire tweetto your audienceDM To send a private message to anindividual on TwitterFollow You subscribe to have thisTwitter user’s tweets show up inyour Twitter feed
  33. 33. 312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’stweets to a public or privateTwitter list (Examples: Friends,Colleagues, Competitors, Clients,Food, Fashion…)Favorite You can mark a tweet as aFavorite; that user sees anotification that you Favoritedthe tweetThis. A Twitter term that emphasizesthat the article or link included inthe tweet is a “must read”MT An RT that has been edited(usually due to character length
  34. 34. 312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the newcat tower. But I find your head to be a muchmore comfortable nap spaceAttention #Chicago Brown Line riders! MT@WBEZ: Train derailed at Armitage brown line.No trains going 2 Loop. Shuttle buses fromBelmontHey #RockinEvent2013 attendees – noStarbucks line at the South Corridor.RUN!
  35. 35. 312digitalBe Influential
  36. 36. 312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with acomment)3.  Share4.  Post
  37. 37. 312digitalRemember These…• 37% of Twitter followers are more likely to convert to being acustomer upon following a brand account• Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers• 33% of Twitter followers recommend brands they follow• Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters• Information!• 38% of Twitter followers want information about upcoming products• 31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  38. 38. 312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
  39. 39. 312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
  40. 40. Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinar Host’sWebsiteNewsWebsiteSocialMediaAudience
  41. 41. 312digitalTweeting Productively
  42. 42. 312digitalTweeting Productively
  43. 43. 312digital“ROI”
  44. 44. 312digitalThink in Campaigns
  45. 45. 312digitalMeasure, Measure, Measure
  46. 46. 312digitalMeasure, Measure, Measure
  47. 47. 312digitalMeasure, Measure, Measure
  48. 48. 312digitalMeasure, Measure, Measure
  49. 49. 312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next steps
  50. 50. 312digitalOh Yes, and Have Fun!
  51. 51. #THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb

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