How to Win Friends and Influence Google: A B2B Guide on Search & Social
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How to Win Friends and Influence Google: A B2B Guide on Search & Social

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Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.

Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.

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How to Win Friends and Influence Google: A B2B Guide on Search & Social How to Win Friends and Influence Google: A B2B Guide on Search & Social Presentation Transcript

  • How to Win Customers & Influence GoogleA B2B Guide to Search & Social Presenters Rachel Yeomans Sean McGinnis BeaconLive Marketing Webinars
  • What we’ll be discussing: •  Process •  Best Practices And some examples in between!
  • Have a Plan
  • Tie your plan to a business objectiveExamples: •  Sell products and/or services •  Increase website traffic •  E-mail sign-ups •  Webinar sign-ups •  Increase brand/company awareness (this includes SEO!) •  Engage with your current and potential clients and partners Your goal is not to increase fan or follower count! What if there’s no business objective?
  • Formulate objectives •  Sell products and/or services •  By what percentage point? •  Benchmarks per quarter? •  Different goals per product or service? •  Increase brand/company awareness (this includes SEO!) •  Choose your keywords •  “Editorial” calendar •  Engage with your current and potential clients and partners •  If they’re on social, make sure you know what they’re saying! •  Who are you going after & how will you find them?
  • Based on objectives, select your engagement platform(s)
  • Plan your communication tactics within each platform •  Who will engage? •  How often will that person engage? (Be realistic!) •  What platforms is your industry using? •  What platforms will your industry be using? •  Plan out your process and routine •  Should you outsource? Do not forget to track & measure!
  • And when we say track and measure… •  Social Listening •  Social Outreach / Community Management Read this Google Doc on platforms available to you!
  • And when we say strategize… •  Goal: Sell your product/service Social   Media   Thank  You   Message:   Site  Landing   Page  with   At  1pm  hear   Page  Live   embedded   from  Expert   Online   Chat  /   ebook  or   on  increasing   Ads   TwiFer   related   your  web   Chat   products  with   traffic.   discount   Email  
  • And when we say strategize… •  Goal: Grow your email list Social   Media   Thank  You   Page  with   Website   “Write  Our   Message:   Landing   Email  for  Us”   Write  our   Online   Page   submissions  &   email  for  us   Ads   (email     feature  emails   and  win!   sign-­‐up)   from  the  past   for  inspiraRon   Email  
  • You’re On Social…Now What?
  • DO… •  Have conversations and engage with others •  Create engaging content •  Share relevant content •  Integrate channels •  Cross-promote when appropriate •  Take some risks and have some fun •  Read The Cluetrain Manifesto (don’t worry, it’s short!) Remember, social is about being social!
  • When you DO make a mistake…
  • DON’T… •  Over-promote •  Broadcast •  Sign up for a service and not use it •  Be too conservative •  Speak in a “corporate” voice – we’re all human, remember? •  Expect overnight success •  Bury your head in the sand if issues arise – have a plan to deal with those issues too! •  Be scared of social. We’re all just people – even your customers!
  • Some other good examples!
  • Do you need a online events provider who can: •  Create branded registration pages with e-commerce capabilities? •  Seamlessly Stream Audio and Video? •  Offer OnDemand Playback Solutions? •  Provide a full service suite of CE services, including administration of Evaluations and Exams, Verification of Participation and automatic Certificate Delivery?Schedule a demo with BeaconLive to learn how our solution is not ourservice, but rather the value we provide to you.
  • Do you need a service provider who can: •  Build or redesign your website to better suit your business? •  Optimize your website for search engines? •  Create and help build your social media presence? •  Bring you to mobile?Schedule a call with Astek to learn how your business can rule “theCloud”!
  • Do you need a service provider who can: •  Analyze your web site and make recommendations for improving search engine performance? •  Train your in-house staff on the art and science of SEO? •  Put in place a content generation strategy that will keep you top of mind for on the platforms where your customers spend the most time? •  Redevelop an existing web site so it converts visitors into customers?Schedule a call with 312 Digital and learn how to dominate your niche!