Get Started on LinkedIn: 15 Minutes Per Week

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Get started on LinkedIn by spending no more than 15 minutes per week.

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Get Started on LinkedIn: 15 Minutes Per Week

  1. 1. KLTR Chicago East 1<br />Get the Most out of LinkedIn<br />Wednesday, May 25, 2011<br />Andy Swindler Rachel Yeomans<br />1<br />
  2. 2. Know, Like, Trust, Refer<br /> Social Media can take your networking online, augmenting what you do here and providing new opportunities to connect<br />2<br />
  3. 3. The social media mess.<br />3<br />
  4. 4.
  5. 5. Why LinkedIn?<br />Goal 1: Manage your online profiles<br />Goal 2: Connect to make new business opportunities & stronger connections<br />Goal 3: Share your expertise & current events<br />5<br />
  6. 6. Overview of LinkedIn.<br />THE business networking site >100M users<br />Growing 1M every 2 days<br />66% are decision makers at corporations<br />Decision Makers are the most active on the site.<br />12% are C-level or EVP; more than 25% are senior executives<br />More than 250,000 in the commercial real estate industry<br />6<br />
  7. 7. "If you're serious about managing your career, <br />the only social site that really matters is LinkedIn. <br />In today's job market an invitation to <br />"join my professional network" has become <br />more obligatory -- and more useful – than <br />swapping business cards and churning out résumés." <br />~Fortune Magazine, March 2010<br />7<br />
  8. 8. “I don’t have to care about LinkedIn.”<br />Where do people go to find out about you? <br />LinkedIn profile is usually the first thing that comes up.<br />Look at what they’re seeing. <br />8<br />
  9. 9. Why should we care?<br />LinkedIn is equivalent to free advertising on Google because of their search engine optimization.<br />9<br />
  10. 10. How LinkedIn?<br />Optimize your LinkedIn profile<br />Connect your address book & write recommendations<br />Join & participate in 1 industry group<br />Update your status with industry or company news<br />10<br />
  11. 11. Live Demo<br />[INSERT INTERNET HERE]<br />11<br />
  12. 12. Mobile<br />LinkedIn PDA application<br />12<br />
  13. 13. 15 minutes a week is all we ask.<br />Start small<br />Every time you get a biz card – add it<br />Invite people to recommend you by recommending them<br />Share an article – your own personal direct mail program. <br />13<br />
  14. 14. 15 minutes……<br />Listen to Iron Butterfly’s In-A-Gadda-Da-Vida<br />14<br />
  15. 15. 15 minutes……<br />Make Rachel Ray’s Skillet Tamale Pie<br />15<br />
  16. 16. 15 minutes……<br />Start a bucket list…<br />16<br />
  17. 17. 15 minutes……<br />Twirl a pen in your hand…<br />17<br />
  18. 18. What can social networking do for you in those 15 minutes?<br />Finding people<br />Decision makers on a requirement you’ve just heard about<br />Could be 1 degree of separation<br />Invite a prospect to connect during a pitch process<br />18<br />
  19. 19. What can social networking do for you?<br />Getting Testimonials<br />“You scratch my back, I’ll scratch yours.”<br />19<br />
  20. 20. What can you do with a testimonial?<br />Enhance Proposals<br />Enhance org charts<br />Direct URL link to your recommendations<br />20<br />
  21. 21. S.I.A.A: To do back @ your desk.<br />SET UP: a LinkedIn profile<br />IMPORT: your Outlook contacts<br />ADD: everybody to your network (except the dry cleaner) <br />ASK: to add LinkedInto your email signature <br />21<br />
  22. 22. Privacy<br />You can make your profile completely private, turn it on to full-view, or customize the display a la carte<br />When logging in, you can “edit public profile settings” to control which parts of your profile will be visible to search engine users outside your network<br />You can also select a custom “vanity URL” which can be your name<br />22<br />
  23. 23. Questions? Thanks! See you online:<br />23<br />Web: www.astekweb.com<br />Blog: www.astekblog.com<br />Twitter: @AstekWeb<br />LinkedIn: www.linkedin.com/in/andyswindler<br />LinkedIn: www.linkedin.com/in/rachelyeomans<br />Facebook: www.facebook.com/AstekWeb<br />

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