Get Started on LinkedIn: 15 Minutes Per Week

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Get started on LinkedIn by spending no more than 15 minutes per week.

Get started on LinkedIn by spending no more than 15 minutes per week.

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  • 1. KLTR Chicago East 1
    Get the Most out of LinkedIn
    Wednesday, May 25, 2011
    Andy Swindler Rachel Yeomans
    1
  • 2. Know, Like, Trust, Refer
    Social Media can take your networking online, augmenting what you do here and providing new opportunities to connect
    2
  • 3. The social media mess.
    3
  • 4.
  • 5. Why LinkedIn?
    Goal 1: Manage your online profiles
    Goal 2: Connect to make new business opportunities & stronger connections
    Goal 3: Share your expertise & current events
    5
  • 6. Overview of LinkedIn.
    THE business networking site >100M users
    Growing 1M every 2 days
    66% are decision makers at corporations
    Decision Makers are the most active on the site.
    12% are C-level or EVP; more than 25% are senior executives
    More than 250,000 in the commercial real estate industry
    6
  • 7. "If you're serious about managing your career,
    the only social site that really matters is LinkedIn.
    In today's job market an invitation to
    "join my professional network" has become
    more obligatory -- and more useful – than
    swapping business cards and churning out résumés."
    ~Fortune Magazine, March 2010
    7
  • 8. “I don’t have to care about LinkedIn.”
    Where do people go to find out about you?
    LinkedIn profile is usually the first thing that comes up.
    Look at what they’re seeing.
    8
  • 9. Why should we care?
    LinkedIn is equivalent to free advertising on Google because of their search engine optimization.
    9
  • 10. How LinkedIn?
    Optimize your LinkedIn profile
    Connect your address book & write recommendations
    Join & participate in 1 industry group
    Update your status with industry or company news
    10
  • 11. Live Demo
    [INSERT INTERNET HERE]
    11
  • 12. Mobile
    LinkedIn PDA application
    12
  • 13. 15 minutes a week is all we ask.
    Start small
    Every time you get a biz card – add it
    Invite people to recommend you by recommending them
    Share an article – your own personal direct mail program.
    13
  • 14. 15 minutes……
    Listen to Iron Butterfly’s In-A-Gadda-Da-Vida
    14
  • 15. 15 minutes……
    Make Rachel Ray’s Skillet Tamale Pie
    15
  • 16. 15 minutes……
    Start a bucket list…
    16
  • 17. 15 minutes……
    Twirl a pen in your hand…
    17
  • 18. What can social networking do for you in those 15 minutes?
    Finding people
    Decision makers on a requirement you’ve just heard about
    Could be 1 degree of separation
    Invite a prospect to connect during a pitch process
    18
  • 19. What can social networking do for you?
    Getting Testimonials
    “You scratch my back, I’ll scratch yours.”
    19
  • 20. What can you do with a testimonial?
    Enhance Proposals
    Enhance org charts
    Direct URL link to your recommendations
    20
  • 21. S.I.A.A: To do back @ your desk.
    SET UP: a LinkedIn profile
    IMPORT: your Outlook contacts
    ADD: everybody to your network (except the dry cleaner)
    ASK: to add LinkedInto your email signature
    21
  • 22. Privacy
    You can make your profile completely private, turn it on to full-view, or customize the display a la carte
    When logging in, you can “edit public profile settings” to control which parts of your profile will be visible to search engine users outside your network
    You can also select a custom “vanity URL” which can be your name
    22
  • 23. Questions? Thanks! See you online:
    23
    Web: www.astekweb.com
    Blog: www.astekblog.com
    Twitter: @AstekWeb
    LinkedIn: www.linkedin.com/in/andyswindler
    LinkedIn: www.linkedin.com/in/rachelyeomans
    Facebook: www.facebook.com/AstekWeb