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Design for the Web
Who I Am,[object Object],I am a marketer and a project manager,[object Object],I am a geek whisperer ,[object Object],I am NOT a designer,[object Object]
Today’s Presentation,[object Object],The challenges and possibilities brought by current web technologies,[object Object],Ways to better communicate your design to developers ,[object Object],Designers create elegant solutions to problems,[object Object],Please keep pushing the envelope ,[object Object]
The Basics,[object Object],All about the pixels,[object Object],Always work in 72 dpi,[object Object],Design sites to 984px wide or less,[object Object]
BrowserSize.GoogleLabs.com,[object Object]
BrowserSize.GoogleLabs.com,[object Object]
The Basics (cont.),[object Object],Main text no smaller than 12 px,[object Object],Websafe fonts,[object Object],Colors – sRGB,[object Object],Actually built with hex colors,[object Object],Every monitor different,[object Object],Flash,[object Object],Terrible for SEO,[object Object],Entire site is “one page”,[object Object],Alternatives: Javascript or HTML5,[object Object],Flash perfect for header or contained interactive element,[object Object]
The Basics (cont.),[object Object],Not all browsers are created equal,[object Object],Reviewing your designs pre-development,[object Object],Do not print 		,[object Object],Colors are based in light, not pigment,[object Object],Contrast is ruined ,[object Object],Size issues like balance and legibility become impossible to evaluate ,[object Object],Export review documents as JPGs: ,[object Object],Exact size,[object Object],Medium quality  ,[object Object],Post for review in a browser window (Basecamp),[object Object]
Steps of the Web Design Process,[object Object],Proposal,[object Object],Branding,[object Object],Purchase Domain,[object Object],Set Business Goals,[object Object],Site Map,[object Object]
Site Map,[object Object]
Site Map,[object Object]
Steps of the Web Design Process,[object Object],Proposal,[object Object],Branding,[object Object],Purchase Domain,[object Object],Set Business Goals,[object Object],Site Map,[object Object],Creation of Content,[object Object],Design,[object Object]
Design,[object Object],Start w/home and 1 or 2 interior pages,[object Object],Show your developer,[object Object],Typically just design each “type” of page,[object Object],Deliver as layered Photoshop documents (Illustrator files nice suppliments),[object Object],Be nice to your developers,[object Object]
HTML Templates,[object Object],Integrate CMS,[object Object],Create Each Page,[object Object],Input Content,[object Object],Shopping Cart,[object Object],SEO,[object Object],Final Testing,[object Object],Final Client Review,[object Object],Launch,[object Object],Steps of the Web Design Process,[object Object],Proposal,[object Object],Branding,[object Object],Purchase Domain,[object Object],Set Business Goals,[object Object],Site Map,[object Object],Creation of Content,[object Object],Design,[object Object]
 How Print and Web Differ,[object Object],Nothing is Exact,[object Object],Brower size,[object Object],screen resolution,,[object Object],Colors,[object Object],Bottomless Pages,[object Object],Font size,[object Object],Content,[object Object]
 Print vs Web: Adaptable Designs,[object Object],Good websites = consistently fresh content,[object Object],Design not just for content you have, but for the content of the future,[object Object],Think through variations (April 1 vs. November 29-December 2),[object Object],show the variation in your design - If you don’t, the developer will just make it up. ,[object Object]
Adaptable Designs,[object Object]
Adaptable Designs,[object Object]
 Print vs Web: Adaptable Designs,[object Object],Don’t count on kerning to get something in a certain width, especially stacked text,[object Object]
Adaptable Designs,[object Object]
Adaptable Designs,[object Object]
Adaptable Designs,[object Object]
Print vs Web: The Bottomless Page,[object Object],The web expands downward,[object Object],Be aware of side columns,[object Object],Background images/gradients,[object Object]
Print vs Web: Many Small Chunks,[object Object],Short attention spans, limited real estate,[object Object],Give information quickly and/or entice to interact,[object Object]
Print vs Web: User Interface,[object Object],Encourage interaction - doing makes a stronger emotional impact than seeing,[object Object],Interaction: active-states, rollovers,[object Object],Use of color to indicate links,[object Object],Some content consistent between pages,[object Object],What is the path?,[object Object],User should never have to use browser back button,[object Object],Easy Access,[object Object]
Print vs Web: Navigation,[object Object],Not a table of contents – way-finding Signs,[object Object]
Print vs Web: Real Estate,[object Object],“The Fold” – about 500px high,[object Object],Top of the page can’t be wasted ,[object Object],Intensifies Hierarchy,[object Object],More important the info, the higher on the page,[object Object]
Print vs Web: Everything in a Box,[object Object],Every image and chunk of text is contained in a rectangle,[object Object],Can overlap, but cannot change shape,[object Object]
Everything in a Box,[object Object]
Everything in a Box,[object Object]
Everything in a Box,[object Object]
 Go to Photoshop,[object Object]
Content Management Systems (CMS),[object Object],is a software system which provides website authoring and administration tools designed to allow users with little knowledge of Web programming to create and manage the site's content with relative ease.,[object Object]
CMS: Advantages,[object Object],Make it easy for someone with limited coding skills to keep website updated, reduces cost overall,[object Object],Encourages sites to have active content (best sites, return visits),[object Object],Easy to manage evolving content,[object Object],News,[object Object],Events,[object Object],Blogs,[object Object]
CMS: Advantages	,[object Object],Easily manage content that appears on multiple pages,[object Object]
Design for the Web
CMS: Advantages	,[object Object],Easily manage content that appears on multiple pages,[object Object],Decreases human error,[object Object],Increases efficiency,[object Object],Increases consistency of layout,[object Object],Automates things like ordering new items,[object Object],Most often by date or alpha/numeric,[object Object],Database driven content allows for management, organization, archive and search of complex sets of data ,[object Object],Review Sites,[object Object],News sites,[object Object],Shopping sites,[object Object],Makes mobile sites affordable & maintainable,[object Object],Helps with SEO (should),[object Object]
Types of CMS,[object Object],Single text area on a page,[object Object],List driven,[object Object],Blogs,[object Object],eCommerce,[object Object],Custom Databases,[object Object]
Choosing a CMS,[object Object],Open Source,[object Object],E.g. Joomla, Drupal, Wordpress,[object Object],Always evolving,[object Object],Community maintained forums,[object Object],Have pre-fab templates to start from,[object Object],Can have limits on customization,[object Object],Proprietary CMS,[object Object],E.g. SharePoint, FileMaker Pro, Webany,[object Object],Someone you can call,[object Object],Depending on system and developer (and budget), it can be completely customized,[object Object],Balancing Feature Set with Complexity	,[object Object],Often start free/cheap, more features with upgrades,[object Object]
CMS: Disadvantages	,[object Object],Most need a developer to set up,[object Object],Must work in templates,[object Object],Even more important to think through variations and exceptions before build starts,[object Object],Almost every text space must be expandable (downward),[object Object]
Search Engine Optimization: 3 Parts,[object Object],Research,[object Object],Technology,[object Object],Keywords Implementation,[object Object]
SEO: Research,[object Object],Like any process, prep is key,[object Object],Sweet Spot: high search + low competition,[object Object],Clients often think they know what they want to come up for, but they usually don’t:,[object Object],Think they want to optimize for their company name,[object Object],Think they want to be #1 for “Cheesecake”,[object Object],Think they want to be #1 for “Frisbee Cheesecake”,[object Object],For some high-competition industries, SEO for natural search may not be affordable for all clients  ,[object Object],Pay-Per-Click should be considered as an alternative. (Research for PPC is the same as SEO),[object Object]
SEO: Research,[object Object]
SEO: Research,[object Object]
SEO: Technology,[object Object],Dozens of ways to build a site to optimize (or screw it up),[object Object],Page titles,[object Object],Meta descriptions,[object Object],Page URL aliases,[object Object],Directory structure,[object Object],File size,[object Object],Using header tags,[object Object],Configuring Robot.txt files,[object Object],Setting up ISS correctly,[object Object],Submitting it to webmaster accounts,[object Object],Alt tags,[object Object],On and on,[object Object],Work with a developer who knows what they are doing, and use a CMS that makes SEO a priority.,[object Object]
SEO: Use of Keywords,[object Object],Don’t bury keywords in images or Flash,[object Object],Consider consequences of non-Web-safe fonts as headers,[object Object],Work keywords into text high up the page,[object Object],Bold, italics and bullet points help keyword prominence,[object Object],Every page should have some text on it,[object Object],Use alt text on images,[object Object],Make sure page titles match content,[object Object],Say things in different ways,[object Object],Set up links from outside pointing in – use keywords (not Web address) as links whenever possible,[object Object],More pages are better, build authority ,[object Object]
Take a Picture of This Screen with Your Phone!,[object Object],For a PDF copy of this presentation email:,[object Object],katie@astekweb.com,[object Object],Online Resources Mentioned in Presentation:,[object Object],BrowserSize.GoogleLabs.com,[object Object],BasecampHQ.com,[object Object],AstekBlog.com,[object Object],W3Schools.com,[object Object],Webany.net,[object Object]

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