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Case Study: Conference Management & Support With Twitter
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Case Study: Conference Management & Support With Twitter


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See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement …

See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.

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  • #SIPA2011: Mentions - 1574 (Including RT’s) / Authors - 116 / RT’s - 353#SIPARound: Mentions - 113 (Including RT’s) / Authors – 20 / RT’s - 38Conference Hashtags: Mentions – 610 (Including RT’s) / Average of Authors - 23 / RT’s - 321TOTAL: Mentions – 2297 (Including RT’s) / Authors – 159 / RT’s - 712
  • Transcript

    • 1. 2011 SIPA Conference Twitter Activity: 6/5/2011 – 6/7/2011
      Rachel Yeomans
      Marketing Director | Social Media
      Astek Consulting
    • 2. Overview
      The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and trade show in Washington D.C.
      Astek performed the following services:
      Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session
      Created #SIPA2011 and separate hashtags per conference session
      Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets
      Delivered in-depth analytics each day with an over-arching analytic overview & summary following the conclusion of the conference
    • 3. Overview
      Included in this presentation:
      Data from hashtags used in selected one-off sessions
      Engagement summary & highlights
      Overall analytics and for the conference & for @SIPAOnline
      Conclusion & results
    • 4. Conference Hashtags: Highlights
    • 5. #NewMarketing
      41 Mentions
      22 Unique Authors
      27 RT’s
    • 6. #BuildAudience
      30 Mentions
      20 Unique Authors
      5 RT’s
    • 7. #PassionPayup
      33 Mentions
      7 Unique Authors
      11 RT’s
    • 8. #PublisherBOD
      24 Mentions
      20 Unique Authors
      4 RT’s
    • 9. #SocialContent
      98 Mentions
      34 Unique Authors
      52 RT’s
    • 10. Engagement Summary
    • 11. Engagement Summary
      10 Direct Messages on Conference Information / Questions
      34 Mentions asking technical questions & engaging in conversation throughout conference
    • 12. Engagement Summary
      Ranked a Trending Tweet in D.C. area on 6/5
    • 13. Engagement Summary
      45 Mentions Included Video and/or Photography
    • 14. Analytics & Reach
    • 15. Overall Twitter Activity
    • 16. @SIPAOnline
    • 17. @SIPAOnline
    • 18. Conclusion & Results
    • 19. Conclusion & Results
      Twitter engagement exponentially increased from the beginning of the conference through to the end
      Conference attendees began to address @SIPAOnline and #SIPA2011 when asking questions or voicing feedback/complaints showcasing a real-time customer support experience for attendees
      Allowed those who weren’t attending the conference to engage with those who were in attendance
    • 20. Conclusion & Results
      Separate hashtags per session allowed those who weren’t at that session to communicate on that topic through a controlled forum
      Created the ability to supply reports that showed information, conversation, and feedback through the real-time tweets that can be referenced for future use
      Showcased that a small- to mid-sized Twitter user population can create a very large reach through the Twitter platform