Case Study: Conference Management & Support With Twitter
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Case Study: Conference Management & Support With Twitter

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See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement ...

See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.

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  • #SIPA2011: Mentions - 1574 (Including RT’s) / Authors - 116 / RT’s - 353#SIPARound: Mentions - 113 (Including RT’s) / Authors – 20 / RT’s - 38Conference Hashtags: Mentions – 610 (Including RT’s) / Average of Authors - 23 / RT’s - 321TOTAL: Mentions – 2297 (Including RT’s) / Authors – 159 / RT’s - 712

Case Study: Conference Management & Support With Twitter Case Study: Conference Management & Support With Twitter Presentation Transcript

  • 2011 SIPA Conference Twitter Activity: 6/5/2011 – 6/7/2011
    Rachel Yeomans
    Marketing Director | Social Media
    Astek Consulting
  • Overview
    The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and trade show in Washington D.C.
    Astek performed the following services:
    Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session
    Created #SIPA2011 and separate hashtags per conference session
    Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets
    Delivered in-depth analytics each day with an over-arching analytic overview & summary following the conclusion of the conference
  • Overview
    Included in this presentation:
    Data from hashtags used in selected one-off sessions
    Engagement summary & highlights
    Overall analytics and for the conference & for @SIPAOnline
    Conclusion & results
  • Conference Hashtags: Highlights
  • #NewMarketing
    41 Mentions
    22 Unique Authors
    27 RT’s
  • #BuildAudience
    30 Mentions
    20 Unique Authors
    5 RT’s
  • #PassionPayup
    33 Mentions
    7 Unique Authors
    11 RT’s
  • #PublisherBOD
    24 Mentions
    20 Unique Authors
    4 RT’s
  • #SocialContent
    98 Mentions
    34 Unique Authors
    52 RT’s
  • Engagement Summary
  • Engagement Summary
    10 Direct Messages on Conference Information / Questions
    34 Mentions asking technical questions & engaging in conversation throughout conference
  • Engagement Summary
    Ranked a Trending Tweet in D.C. area on 6/5
  • Engagement Summary
    45 Mentions Included Video and/or Photography
  • Analytics & Reach
  • Overall Twitter Activity
  • @SIPAOnline
  • @SIPAOnline
  • Conclusion & Results
  • Conclusion & Results
    Twitter engagement exponentially increased from the beginning of the conference through to the end
    Conference attendees began to address @SIPAOnline and #SIPA2011 when asking questions or voicing feedback/complaints showcasing a real-time customer support experience for attendees
    Allowed those who weren’t attending the conference to engage with those who were in attendance
  • Conclusion & Results
    Separate hashtags per session allowed those who weren’t at that session to communicate on that topic through a controlled forum
    Created the ability to supply reports that showed information, conversation, and feedback through the real-time tweets that can be referenced for future use
    Showcased that a small- to mid-sized Twitter user population can create a very large reach through the Twitter platform