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Case Study: Conference Management & Support With Twitter
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Case Study: Conference Management & Support With Twitter

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See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement …

See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.

Published in: Technology, Business

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  • #SIPA2011: Mentions - 1574 (Including RT’s) / Authors - 116 / RT’s - 353#SIPARound: Mentions - 113 (Including RT’s) / Authors – 20 / RT’s - 38Conference Hashtags: Mentions – 610 (Including RT’s) / Average of Authors - 23 / RT’s - 321TOTAL: Mentions – 2297 (Including RT’s) / Authors – 159 / RT’s - 712
  • Transcript

    • 1. 2011 SIPA Conference Twitter Activity: 6/5/2011 – 6/7/2011
      Rachel Yeomans
      Marketing Director | Social Media
      Astek Consulting
    • 2. Overview
      The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and trade show in Washington D.C.
      Astek performed the following services:
      Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session
      Created #SIPA2011 and separate hashtags per conference session
      Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets
      Delivered in-depth analytics each day with an over-arching analytic overview & summary following the conclusion of the conference
    • 3. Overview
      Included in this presentation:
      Data from hashtags used in selected one-off sessions
      Engagement summary & highlights
      Overall analytics and for the conference & for @SIPAOnline
      Conclusion & results
    • 4. Conference Hashtags: Highlights
    • 5. #NewMarketing
      41 Mentions
      22 Unique Authors
      27 RT’s
    • 6. #BuildAudience
      30 Mentions
      20 Unique Authors
      5 RT’s
    • 7. #PassionPayup
      33 Mentions
      7 Unique Authors
      11 RT’s
    • 8. #PublisherBOD
      24 Mentions
      20 Unique Authors
      4 RT’s
    • 9. #SocialContent
      98 Mentions
      34 Unique Authors
      52 RT’s
    • 10. Engagement Summary
    • 11. Engagement Summary
      10 Direct Messages on Conference Information / Questions
      34 Mentions asking technical questions & engaging in conversation throughout conference
    • 12. Engagement Summary
      Ranked a Trending Tweet in D.C. area on 6/5
    • 13. Engagement Summary
      45 Mentions Included Video and/or Photography
    • 14. Analytics & Reach
    • 15. Overall Twitter Activity
    • 16. @SIPAOnline
    • 17. @SIPAOnline
    • 18. Conclusion & Results
    • 19. Conclusion & Results
      Twitter engagement exponentially increased from the beginning of the conference through to the end
      Conference attendees began to address @SIPAOnline and #SIPA2011 when asking questions or voicing feedback/complaints showcasing a real-time customer support experience for attendees
      Allowed those who weren’t attending the conference to engage with those who were in attendance
    • 20. Conclusion & Results
      Separate hashtags per session allowed those who weren’t at that session to communicate on that topic through a controlled forum
      Created the ability to supply reports that showed information, conversation, and feedback through the real-time tweets that can be referenced for future use
      Showcased that a small- to mid-sized Twitter user population can create a very large reach through the Twitter platform

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