If two items are not exactly the same,
make them different. Really different.
Contract intrigues us because it creates an
interest, often it creates a focal point.
Contrast is drama, but it’s also a tool for
organizing the information on your slides.
Repeat some aspect of the design
throughout the entire piece.
Repeating elements throughout a slideshow is
what uniﬁes your entire presentation. This doesn’t
mean everything has to look the same — you just
need graphic elements that tie everything together.