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4 principles of visual presentation design
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4 principles of visual presentation design

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  • 1. 4 Principles of Visual Presentation Design The Non-Designer’s Presentation Book: Principles for Effective Presentation Design by Robin Williams
  • 2. Contrast
  • 3. If two items are not exactly the same, make them different. Really different. Contract intrigues us because it creates an interest, often it creates a focal point. Contrast is drama, but it’s also a tool for organizing the information on your slides.
  • 4. Repetition
  • 5. Repeat some aspect of the design throughout the entire piece. Repeating elements throughout a slideshow is what unifies your entire presentation. This doesn’t mean everything has to look the same — you just need graphic elements that tie everything together.
  • 6. Alignment
  • 7. Nothing should be placed on the slide arbitrarily. Every item should have at least one edge connected to something else on the page.
  • 8. Proximity
  • 9. Group related items together; physical closeness implies a relationship. Information groups help clarify what’s on the screen. Be careful of the classification.
  • 10. 4 Principles of Visual Presentation Design The Non-Designer’s Presentation Book: Principles for Effective Presentation Design by Robin Williams