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Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case
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Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case

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Andrea CARIGNANO …

Andrea CARIGNANO
FutureShoe International Forum - Bologna 2011

Published in: Technology, Business
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  • 1. Virtual & Augmented reality For Customer Experience In Taylor Made Market Andrea Carignano CEO seac02All right reserved 2011 seac02
  • 2. Virtual realityAll rights reserved 2011 seac02
  • 3. Augmented realityAll rights reserved 2011 seac02
  • 4. ZEGNA PROJECT #2011 All right reserved 2011 seac02
  • 5. Zegna goal: Grant a better user experience for the taylor made customers Show all the possible configurations of clothes in terms of shapes and fabricsAll rights reserved 2011 seac02
  • 6. The problem: Jackets 4 Pants 4 Fabrics 3500 Shirts 8 Fabrics 500 Tie 1 Fabrics 200All rights reserved 2011 seac02
  • 7. The problem: Jackets 4 Pants 4 Fabrics 3500 Shirts 8 Fabrics 500 Tie 1 Fabrics 200 44.800.000.000,00All rights reserved 2011 seac02
  • 8. The Constraint:Build an industrial pipeline to be able tofulfill the configurator every seasonIntegrate in the actual design processBe able to update remotelyGet analytics of the usage of the app All rights reserved 2011 seac02
  • 9. All rights reserved 2011 seac02
  • 10. All rights reserved 2011 seac02
  • 11. All rights reserved 2011 seac02
  • 12. Models of the Clothes:Integration with their actual textileCAD softwareStarting by 2D pattern andsewing digitally in 3D All rights reserved 2011 seac02
  • 13. All rights reserved 2011 seac02
  • 14. All rights reserved 2011 seac02
  • 15. Automatic digital draping:Cloud based digital drapingon standardized avatarAll rights reserved 2011 seac02
  • 16. All rights reserved 2011 seac02
  • 17. Fabrics:Standardizing texture setupCloud based automatic texturingpermutingall the possible combinationsAll rights reserved 2011 seac02
  • 18. All rights reserved 2011 seac02
  • 19. All rights reserved 2011 seac02
  • 20. All rights reserved 2011 seac02
  • 21. All rights reserved 2011 seac02
  • 22. All rights reserved 2011 seac02
  • 23. The Future:Custom avatar basedon personal mesuresTry-on multibrand clothesfrom different brandsSocial toolAll rights reserved 2011 seac02
  • 24. All rights reserved 2011 seac02
  • 25. Thank youAndrea CarignanoMail: andrea.carignano@seac02.itTwitter: acarignanoWeb: www.seac02.it All rights reserved 2011 seac02

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