Leadership in a Social World

"Life Begins at the end of Your Comfort Zone" – So when did you achieve or enjoy something because you got out of your comfort zone?

Set the Stage
Trends & landscape
Audience
Demographics
Participant vs. Leader
What are they are doing?
What are you doing?
Setting the Direction - Plan
Tools
Meeting

Trends

Face book is King and Extending its Lead. It is the most popular commercial social network for nonprofits and continues to grow, albeit slowly.
Nine out of 10 nonprofits (89%) report having a presence on Facebook in 2011.
In the last three years Facebook usage has grown from 74% to 89%.
TRENDS

By comparison, Twitter, the professional micro-blogging community, looks to have leveled off among nonprofits with usage levels reported at 57% in 2011, down slightly from 2010 (60%).
LinkedIn, the online professional social networking community is used by 1 in 3 nonprofits (30%) in 2011.
4 out of 5 (82%) nonprofits indicating that they find their commercial social networking (CSN) efforts valuable
Ability to launch and scale fundraising efforts!
TRENDS

Closer to Home TRENDS
Association Peeps “like” more than they comment
List serves still drive conversation (safe zone)
Phone apps @ conference are fun
Conversations about SM have reached strategic proportion

Landscape & Demographics
What does the social media landscape look like today?
social media are places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share express themselves…

Participant vs. Leader

Participant vs. Leader Curating Producing Commenting Sharing Watching Engagement Pyramid < 1% 24% 36% 61% 80%

http:// www.youtube.com/watch?v =4AN4_N5N52U&feature= player_detailpage

What are They Doing?
Association Professionals are doing it too!

Jessica H. Lawrence, CEO, Girl Scouts of San Gorgonio Council “ What if you work for, I don’t know, the Girl Scouts? A place where pantyhose, polyester, and clock watching are still raging like its 1985. That’s where I work. And despite the many great things the organization does, working there sucked until we decided to make it not suck anymore.”

Velma Hart, CAE Executive Director of Giving Initiatives and Alternatives
“ Things are just so hard sometimes but do they need to be? Things that could be quite easy if we just stop bickering and listen could be much more achievable if we just think of others more than ourselves and stop judging .”

What are you doing?
Who are you doing it with?
How is it going?
What do you like to do?
Workshop

Leadership Challenge
Model the Way Leaders establish principles concerning the way people (constituents, peers, colleagues, and customers alike) should be treated and the way goals should be pursued. They create standards of excellence and then set an example for others to follow.
Inspire a Shared Vision Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become.
Challenge the Process Leaders search for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks.
Enable Others to Act Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts;
Encourage the Heart Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes.

Challenges What is Keeping You from Applying Your Leadership Skills in this Space? Workshop

Time
ROI
Failure
Investment
Technology
Conflict
Frustration
Fear
Image (personal/professional)
Brand (personal/professional)

Why “You” are so important! Because You Hold the Key to Authenticity

How Do I Get There?

4 Tips to Open Leadership
Learn - Learning involves finding out what your clients are trying to do, who they are, how and where they spend their time, and how they are being influenced.
Dialogue - Having a conversation is the essence of social media. And because of its power, the people that are talking to each other are sometimes unlikely conversation partners.

Support - Social technologies can also be a form of support for customers in industries where there is a consistent flow of troubleshooting. But, R&D teams can use this avenue to solicit feedback from their social community.
Innovate – let your community create - mystarbucksidea.com, Dell IdeaStorm…

Social Media Plan
Define Your Objectives
Risk Profile
Define Your Audience
Social Media Content
Determine Integration Points
Policy / Protocols
Capacity and Commitment
Social Media Systems
Measurement

Tools
Mobile
Platforms
Time Savers
Inspiration

Open Leadership…having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals. - Charlene Li

Your Meeting

Feet Not Footage (Not “Just” This)

Communication Plan / Strategy Event Plan – Timeline Kick Off Event

Additional Resources
Links
Books
Data (Report)
Me 2.0 (Book)

Leadership in a Social World

by AssociationHQ on Apr 21, 2011

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Leadership in a Social World — Presentation Transcript

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