COXLV Window 3 Campaign
 Creative Recommendation
        Wednesday, July 14, 2010
Introduction
Outline
•   Meet Your Team
•   Evolving Operation Evolution
•   Campaign Goals
•   Strategy Statement
•   One Creative Con...
Evolving Operation Evolution
•   Transition the current “Operation Evolution” TV
    spot into a full direct response camp...
Campaign Goals
•   Position Cox as the leader in communication
    technology by pushing the product
    differentiators
•...
Strategy Statement
•   To win, Cox Las Vegas should execute a
    simple, clean, localized, multi-tactic
    campaign, in ...
Creative
Cox Advanced TV
Cox High Speed Internet
Cox Digital Telephone
Cox Bundle
Discussion
Cox Advanced TV              Cox High Speed Internet




Cox Digital Telephone        Cox Bundle
Next Steps
Next Steps
•   Cox to provide decision, July 15
•   Tactic Specifics
•   Budget
•   Timeline
•   Production
•   Delivery/Ex...
Q&A
Thank You




Noble Arts Building | 330 N Mead | Wichita Kansas 67202
            T: 316.683.4691 | F: 316.683.1990
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Window 3 pres final keynote

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  • Window 3 pres final keynote

    1. 1. COXLV Window 3 Campaign Creative Recommendation Wednesday, July 14, 2010
    2. 2. Introduction
    3. 3. Outline • Meet Your Team • Evolving Operation Evolution • Campaign Goals • Strategy Statement • One Creative Concept • Next Steps • Q&A • Approx. 45 minutes – 14 slides
    4. 4. Evolving Operation Evolution • Transition the current “Operation Evolution” TV spot into a full direct response campaign consisting off all elements for a campaign • The spot should maintain: • Tone and personality • Approach • Appeal to all demographics • Easy translation to Spanish
    5. 5. Campaign Goals • Position Cox as the leader in communication technology by pushing the product differentiators • Reinforce the Cox value message with current subscribers and articulate the message with non-subscribers • Engage current and non-subscribers through phone, Web and retail • Retain current subscribers
    6. 6. Strategy Statement • To win, Cox Las Vegas should execute a simple, clean, localized, multi-tactic campaign, in English and Spanish that showcases the everyday low price and product value of Cox services versus the current and emerging competitive offerings. Efforts will increase awareness and affinity and drive phone, Web and retail engagements.
    7. 7. Creative
    8. 8. Cox Advanced TV
    9. 9. Cox High Speed Internet
    10. 10. Cox Digital Telephone
    11. 11. Cox Bundle
    12. 12. Discussion Cox Advanced TV Cox High Speed Internet Cox Digital Telephone Cox Bundle
    13. 13. Next Steps
    14. 14. Next Steps • Cox to provide decision, July 15 • Tactic Specifics • Budget • Timeline • Production • Delivery/Execution
    15. 15. Q&A
    16. 16. Thank You Noble Arts Building | 330 N Mead | Wichita Kansas 67202 T: 316.683.4691 | F: 316.683.1990

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