Social Media: The revolution of communication

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Slideshow present during the Pollenzo event. October 2009

Slideshow present during the Pollenzo event. October 2009

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  • 1. SOCIAL MEDIA The revolution of communication Pollenzo, October 10th 2009
  • 2. The world is living a new era, the biggest shift since Industrial Revolution. Social media are changing monological broadcast into dialogues. Knowledge and information are being democratized.
  • 3. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Social networking, wikis, blogging, ranking, content sharing, participated journalism, podcasting, publishing, gaming...
  • 4. “SOCIAL MEDIA IS ONLY GOING TO BECOME MORE PERVASIVE AND AS SUCH, BECOME A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF A BUSINESS.” Brian Solis, Social Media Manifesto, 21st August 2007
  • 5. BEFORE - sharing - transparency - info + knowledge + expertise TODAY sharing ++ transparency ++ info + knowledge ++ expertise ++
  • 6. News Issues for companies Reputation Business Processes Internal Processes
  • 7. BUT WOULD YOU IGNORE YOUR REPUTATION ?
  • 8. 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA 85% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES AND SHOULD ALSO INTERACT WITH ITS CUSTOMERS Cone, Business in Social Media Studies, 2008
  • 9. “FOR COMPANIES RESISTANCE TO SOCIAL MEDIA IS FUTILE. MILLIONS OF PEOPLE ARE CREATING CONTENT FOR THE SOCIAL WEB. YOUR COMPETITORS ARE ALREADY THERE. YOUR CUSTOMERS HAVE BEEN THERE FOR A LONG TIME. IF YOUR BUSINESS ISN’T PUTTING ITSELF OUT THERE IT OUGHT BE.” BusinessWeek, 19th February 2009
  • 10. Reputation - Presence on Mass Market Social Network Direct Communication with Management Trasparency about products Customers contributes to innovation
  • 11. HOW DOES IT EFFECT YOUR BUSINESS?
  • 12. THINK 2.0! GIVE CREATIVITY TO YOUR BUSINESS Clienti fidelizzati Gruppi e comunità come tutor AUDI Electricity Viral marketing ZOPA Spot autogenerati NIKE Plus... H3G Le sai tutte Untamed UNIPOL Linear Customer Care P2P Prestiti Inter Pares Comunità di auto-aiuto
  • 13. Business 2.0 - New Marketing Channels P2P Customer Support Social network to expand the service to the client New Business Models
  • 14. INTERNAL PROCESSES AND SOCIAL MEDIA
  • 15. Communities of practice, knowledge management and forums demonstrate the need for sharing companies always had.
  • 16. Communities of practice, knowledge management and forums demonstrate the need for sharing companies always had. Only a partial success..
  • 17. Before social media time.. Sharing practices and competences as a magic box!
  • 18. After.. o Focus on people with “enriched traces” about them and their competences.. o Connections enhance viral diffusion of knowledge about expertise and people
  • 19. Corporate Social Network Models Idea Generation Profile Sharing o New idea o Professional Competences generation vs personal interests o  osting of own idea P o Sharing of project staffing and comments from o Enrich My profile users o Mentoring and Coaching o  ewards/awards R o  ewards /awards /best R practices Workspaces Content Sharing o Room to share project o Editorial Team vs user knowledge generated content o Communication tools o Sharing of user o Doc sharing and versioning comments vs media / o Vertical workspaces vs work docs thematic ones o Publishing related to o Syncronous vs asyncronous my profile vs creation of functionalities sections with user generated contents o Rewards/awards
  • 20. SO WHAT SHOULD YOU DO NOW ?
  • 21.  ORGANIZATIONAL & CULTURAL CHANGE  NEED FOR QUICK RESPONSES  USER GENERATED CONTENTS  TRANSPARENCY  GOVERNANCE ISSUES  AGENDA SETTING
  • 22. THANK YOU! Image credits to*: Flickr.com Hello.eboy.com *Some images have been downloaded from the internet. Please contact us in case of any copyright infringement.