© National Geographic                         Milano                           19th of May 2011Thursday, May 19, 2011
The Blue Economy                                                          A report to the Club of Rome                    ...
Milano   19th of May 2011Thursday, May 19, 2011
© National Geographic                         Milano                           19th of May 2011Thursday, May 19, 2011
© National Geographic                         Milano                           19th of May 2011Thursday, May 19, 2011
biodegradable                                  © National Geographic                         Milano                       ...
biodegradable                                      not sustainable                                  © National Geographic ...
© Gunter Pauli                         Milano                    19th of May 2011Thursday, May 19, 2011
© Gunter Pauli                         Milano                    19th of May 2011Thursday, May 19, 2011
© Gunter Pauli                         Milano                    19th of May 2011Thursday, May 19, 2011
Milano   19th of May 2011Thursday, May 19, 2011
If we only teach our children what we know                         Milano                                                1...
If we only teach our children what we know                                  They can never do better than we have done    ...
Sustainability is                         © National Geographic              © Gunter Pauli   © National Geographic       ...
Sustainability is                                        the capacity to respond to the basic needs of all ...            ...
Sustainability is                                        the capacity to respond to the basic needs of all ...            ...
Sustainability is                                        the capacity to respond to the basic needs of all ...            ...
Established in 1994                         Milano                         19th of May 2011Thursday, May 19, 2011
© National Geographic                         Milano              19th of May 2011Thursday, May 19, 2011
Does everyone look in the same direction?                     © National Geographic                         Milano        ...
Does everyone look in the same direction?                     © National Geographic                         Milano        ...
Does everyone look in the same direction?                     © National Geographic                         Milano        ...
Does everyone look in the same direction?                     © National Geographic                         Milano        ...
Does everyone look in the same direction?                     © National Geographic                         Milano        ...
© National Geographic                         Milano                           19th of May 2011Thursday, May 19, 2011
gravity                                  © National Geographic                         Milano                           19...
© National Geographic                         Milano                           19th of May 2011Thursday, May 19, 2011
Cost controls and strategic growth                                     operate like an ecosystem                         M...
Lisbon Farm next to Kruger Park, South Africa                                  2                                          ...
Lisbon Farm next to Kruger Park, South Africa                                  2                                          ...
Lisbon Farm next to Kruger Park, South Africa                                  2                                          ...
Lisbon Farm next to Kruger Park, South Africa                                      2                                      ...
Lisbon Farm next to Kruger Park, South Africa                                          2                                  ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                           2                                 ...
Lisbon Farm next to Kruger Park, South Africa                                            2                                ...
Lisbon Farm next to Kruger Park, South Africa                                              2                              ...
Lisbon Farm next to Kruger Park, South Africa                                                2                            ...
Use what you have                                         be creative and innovative                                  (And...
Milano   19th of May 2011Thursday, May 19, 2011
!"#$%"&(%)*+$,-*"$.&                                  !"#$%&()$*+,-#./$0)$1+0#2                                   3,)/+(./...
40,000,000 people   one billion m3/year                         Milano                                             19th of...
40,000,000 people   one billion m3/year                         Milano                                             19th of...
40,000,000 people   one billion m3/year                                  20-30 GW                         Milano          ...
1kW   10kW-100kW   100kW-1MW                         Milano                       19th of May 2011Thursday, May 19, 2011
Milano   19th of May 2011Thursday, May 19, 2011
50,000 pylons                         Milano                   19th of May 2011Thursday, May 19, 2011
50,000 pylons                         Milano                   19th of May 2011Thursday, May 19, 2011
50,000 pylons                                  +5-8 GW                         Milano                     19th of May 2011...
Milano   19th of May 2011Thursday, May 19, 2011
Solarus PV                                                       Top Performance about130W/sqm                            ...
Milano   19th of May 2011Thursday, May 19, 2011
!"#$%&()*+,-./012+3+4,/01#+5&6#"+78&%0+                                                                                   ...
Milano   19th of May 2011Thursday, May 19, 2011
4,000HA of landfill                         Milano                        19th of May 2011Thursday, May 19, 2011
4,000HA of landfill                         Milano                        19th of May 2011Thursday, May 19, 2011
4,000HA of landfill                                  +5 GW                         Milano                         19th of M...
Wholesale electricity cost in !/MWhr                                                                                      ...
Wholesale electricity cost in !/MWhr                                                                                      ...
Wholesale electricity cost in !/MWhr                                                                                      ...
Generate more value for all through                                   multiple cash flows and benefits                    ...
Inspired by Nature                         Tage der Utopie                        4th of May 2011Thursday, May 19, 2011
Inspired by Nature                         Tage der Utopie                        4th of May 2011Thursday, May 19, 2011
Inspired by Nature                                           3 revenue streams                         Tage der Utopie    ...
Substitute Something with Nothing                                                   (changing the competitive game)       ...
Unsustainable production systems                                           adds to waste, bad health, and climate change  ...
Unsustainable production systems                                           adds to waste, bad health, and climate change  ...
Unsustainable production systems                                            adds to waste, bad health, and climate change ...
Unsustainable production systems                                             adds to waste, bad health, and climate change...
Unsustainable production systems                                             adds to waste, bad health, and climate change...
Unsustainable production systems                                             adds to waste, bad health, and climate change...
Tage der Utopie   19th of May 2011Thursday, May 19, 2011
no mold                         Tage der Utopie             19th of May 2011Thursday, May 19, 2011
no mold                                           no machining                         Tage der Utopie                  19...
no mold                                           no machining                                             no waste       ...
Rely first and foremost on                                      the laws of physics                                  (shif...
Milano   19th of May 2011Thursday, May 19, 2011
2,000 m2 in Australia                         Milano                           19th of May 2011Thursday, May 19, 2011
since February 2010                                      until March 2012                                      We present ...
INVESTMENT OF                                             67M €                                  ON THE ISLAND OF EL HIERR...
INVESTMENT OF                                             67M €                                  ON THE ISLAND OF EL HIERR...
$100 MILLION                                  INVESTMENT FUND IN BHUTAN                                        20-26 JUNE ...
Soichiro Honda                         Milano                    19th of May 2011Thursday, May 19, 2011
Some dream to escape reality                                           Soichiro Honda                         Milano      ...
Some dream to escape reality                                  Others dream to change reality forever                      ...
www.zeri.org                                                   www.blueeconomy.de                                         ...
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Dalla Green alla Blue Economy - Gunter Pauli

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Slide del guru Gunter Pauli durante l'evento "Dalla Green alla Blue Economy - Scenari e prospettive in tema di Sostenibilità e Responsabilità Sociale d'Impresa" organizzato da Asseprim il 19 maggio 2011

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Dalla Green alla Blue Economy - Gunter Pauli

  1. 1. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  2. 2. The Blue Economy A report to the Club of Rome © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  3. 3. Milano 19th of May 2011Thursday, May 19, 2011
  4. 4. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  5. 5. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  6. 6. biodegradable © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  7. 7. biodegradable not sustainable © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  8. 8. © Gunter Pauli Milano 19th of May 2011Thursday, May 19, 2011
  9. 9. © Gunter Pauli Milano 19th of May 2011Thursday, May 19, 2011
  10. 10. © Gunter Pauli Milano 19th of May 2011Thursday, May 19, 2011
  11. 11. Milano 19th of May 2011Thursday, May 19, 2011
  12. 12. If we only teach our children what we know Milano 19th of May 2011Thursday, May 19, 2011
  13. 13. If we only teach our children what we know They can never do better than we have done Milano 19th of May 2011Thursday, May 19, 2011
  14. 14. Sustainability is © National Geographic © Gunter Pauli © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  15. 15. Sustainability is the capacity to respond to the basic needs of all ... © National Geographic © Gunter Pauli © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  16. 16. Sustainability is the capacity to respond to the basic needs of all ... © National Geographic © Gunter Pauli © National Geographic with what we have Milano 19th of May 2011Thursday, May 19, 2011
  17. 17. Sustainability is the capacity to respond to the basic needs of all ... © National Geographic © Gunter Pauli © National Geographic with what we have (this is how ecosystems work) Milano 19th of May 2011Thursday, May 19, 2011
  18. 18. Established in 1994 Milano 19th of May 2011Thursday, May 19, 2011
  19. 19. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  20. 20. Does everyone look in the same direction? © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  21. 21. Does everyone look in the same direction? © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  22. 22. Does everyone look in the same direction? © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  23. 23. Does everyone look in the same direction? © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  24. 24. Does everyone look in the same direction? © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  25. 25. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  26. 26. gravity © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  27. 27. © National Geographic Milano 19th of May 2011Thursday, May 19, 2011
  28. 28. Cost controls and strategic growth operate like an ecosystem Milano 19th of May 2011Thursday, May 19, 2011
  29. 29. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LISBON FARM Milano 19th of May 2011Thursday, May 19, 2011
  30. 30. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LISBON FARM FRUITS Milano 19th of May 2011Thursday, May 19, 2011
  31. 31. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LISBON FARM FRUITS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  32. 32. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LISBON PEELS FARM FRUITS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  33. 33. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LISBON DETERGENTS PEELS FARM FRUITS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  34. 34. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LAUNDRY LISBON DETERGENTS PEELS FARM FRUITS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  35. 35. Lisbon Farm next to Kruger Park, South Africa 2 LODGES LAUNDRY LISBON DETERGENTS PEELS FARM FRUITS PRUNINGS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  36. 36. Lisbon Farm next to Kruger Park, South Africa 2 LODGES REMOVAL NON-NATIVE LAUNDRY LISBON DETERGENTS PEELS FARM FRUITS PRUNINGS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  37. 37. Lisbon Farm next to Kruger Park, South Africa 2 LODGES REMOVAL NON-NATIVE LAUNDRY LISBON DETERGENTS PEELS FARM FRUITS PRUNINGS MUSHROOMS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  38. 38. Lisbon Farm next to Kruger Park, South Africa 2 LODGES REMOVAL NON-NATIVE LAUNDRY LISBON DETERGENTS PEELS FARM FIRE WOOD FRUITS PRUNINGS MUSHROOMS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  39. 39. Lisbon Farm next to Kruger Park, South Africa 2 LODGES REMOVAL WOOD as NON-NATIVE CONSTRUCTION LAUNDRY MATERIAL LISBON DETERGENTS PEELS FARM FIRE WOOD FRUITS PRUNINGS MUSHROOMS JUICE Milano 19th of May 2011Thursday, May 19, 2011
  40. 40. Lisbon Farm next to Kruger Park, South Africa 2 FOOD WASTE LODGES REMOVAL WOOD as NON-NATIVE CONSTRUCTION LAUNDRY MATERIAL LISBON DETERGENTS PEELS FARM FIRE WOOD ANIMAL FRUITS PRUNINGS MUSHROOMS FEED JUICE ANIMAL FEED Milano 19th of May 2011Thursday, May 19, 2011
  41. 41. Lisbon Farm next to Kruger Park, South Africa 2 FOOD WASTE LODGES REMOVAL WOOD as NON-NATIVE CONSTRUCTION LAUNDRY MATERIAL LISBON DETERGENTS PEELS FARM FIRE WOOD ANIMAL FRUITS PRUNINGS MUSHROOMS FEED PIGS JUICE ANIMAL FEED Milano 19th of May 2011Thursday, May 19, 2011
  42. 42. Lisbon Farm next to Kruger Park, South Africa 2 FOOD WASTE LODGES REMOVAL WOOD as NON-NATIVE CONSTRUCTION LAUNDRY MATERIAL LISBON DETERGENTS PEELS FARM FIRE WOOD BIOGAS FRUITS MUSHROOMS ANIMAL PRUNINGS FEED PIGS JUICE ANIMAL FEED Milano 19th of May 2011Thursday, May 19, 2011
  43. 43. Use what you have be creative and innovative (And turn self-sufficient in energy with renewables only) Milano 19th of May 2011Thursday, May 19, 2011
  44. 44. Milano 19th of May 2011Thursday, May 19, 2011
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ilano 19th of May 2011Thursday, May 19, 2011
  46. 46. 40,000,000 people one billion m3/year Milano 19th of May 2011Thursday, May 19, 2011
  47. 47. 40,000,000 people one billion m3/year Milano 19th of May 2011Thursday, May 19, 2011
  48. 48. 40,000,000 people one billion m3/year 20-30 GW Milano 19th of May 2011Thursday, May 19, 2011
  49. 49. 1kW 10kW-100kW 100kW-1MW Milano 19th of May 2011Thursday, May 19, 2011
  50. 50. Milano 19th of May 2011Thursday, May 19, 2011
  51. 51. 50,000 pylons Milano 19th of May 2011Thursday, May 19, 2011
  52. 52. 50,000 pylons Milano 19th of May 2011Thursday, May 19, 2011
  53. 53. 50,000 pylons +5-8 GW Milano 19th of May 2011Thursday, May 19, 2011
  54. 54. Milano 19th of May 2011Thursday, May 19, 2011
  55. 55. Solarus PV Top Performance about130W/sqm Use less silicon material Small Applications Lower cost/W Hybrid Panels (PVT) Traditional Photovoltaics Top Performance 130W/sqm Heat (400W/sqm) & Power (136W/sqm) Milano 19th of May 2011Thursday, May 19, 2011
  56. 56. Milano 19th of May 2011Thursday, May 19, 2011
  57. 57. !"#$%&()*+,-./012+3+4,/01#+5&6#"+78&%0+ Small Applications ,//+"&69+&(+:/+;&<=8#9+#>%?+ !"#$%#&(#&)*+,)*%(( -+."&%(/,0*%()+,12*+(3."&)( Milano 19th of May 2011Thursday, May 19, 2011
  58. 58. Milano 19th of May 2011Thursday, May 19, 2011
  59. 59. 4,000HA of landfill Milano 19th of May 2011Thursday, May 19, 2011
  60. 60. 4,000HA of landfill Milano 19th of May 2011Thursday, May 19, 2011
  61. 61. 4,000HA of landfill +5 GW Milano 19th of May 2011Thursday, May 19, 2011
  62. 62. Wholesale electricity cost in !/MWhr !"#$%&#()*+#$,-./01*+#2/01.)"1(3#2/4 &"#""$ ())*+,-$."."$/01234567 2020 Nuclear Exit Scenario Blue Economy Innovations Scenario 08,9-+,:;8<,=*$/01234567 %"#""$ 0123456 !"#""$ @"#""$ ?"#""$ >"#""$ .""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".? Source: Energy Brainpool (Berlin) May 13, 2011 TEDxMilano Milano 19th of May 2011Thursday, May 19, 2011
  63. 63. Wholesale electricity cost in !/MWhr !"#$%&#()*+#$,-./01*+#2/01.)"1(3#2/4 &"#""$ ())*+,-$."."$/01234567 2020 Nuclear Exit Scenario Blue Economy Innovations Scenario 08,9-+,:;8<,=*$/01234567 %"#""$ 0123456 !"#""$ @"#""$ ?"#""$ >"#""$ .""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".? Source: Energy Brainpool (Berlin) May 13, 2011 TEDxMilano Milano 19th of May 2011Thursday, May 19, 2011
  64. 64. Wholesale electricity cost in !/MWhr !"#$%&#()*+#$,-./01*+#2/01.)"1(3#2/4 &"#""$ ())*+,-$."."$/01234567 2020 Nuclear Exit Scenario Blue Economy Innovations Scenario 08,9-+,:;8<,=*$/01234567 %"#""$ 0123456 !"#""$ average € 48 billion/year @"#""$ ?"#""$ >"#""$ .""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".? Source: Energy Brainpool (Berlin) May 13, 2011 TEDxMilano Milano 19th of May 2011Thursday, May 19, 2011
  65. 65. Generate more value for all through multiple cash flows and benefits (cascading nutrients, matter and energy) Milano 19th of May 2011Thursday, May 19, 2011
  66. 66. Inspired by Nature Tage der Utopie 4th of May 2011Thursday, May 19, 2011
  67. 67. Inspired by Nature Tage der Utopie 4th of May 2011Thursday, May 19, 2011
  68. 68. Inspired by Nature 3 revenue streams Tage der Utopie 4th of May 2011Thursday, May 19, 2011
  69. 69. Substitute Something with Nothing (changing the competitive game) Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  70. 70. Unsustainable production systems adds to waste, bad health, and climate change 4kg of Ti Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  71. 71. Unsustainable production systems adds to waste, bad health, and climate change 4kg of Ti 300gr of Ti Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  72. 72. Unsustainable production systems adds to waste, bad health, and climate change 4kg Ti Ti 330gr of of powder 300gr of Ti Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  73. 73. Unsustainable production systems adds to waste, bad health, and climate change reduce matter x12 4kg Ti Ti 330gr of of powder 300gr of Ti Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  74. 74. Unsustainable production systems adds to waste, bad health, and climate change reduce matter x12 4kg Ti Ti 330gr of of powder 300gr of Ti reduce waste x100 Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  75. 75. Unsustainable production systems adds to waste, bad health, and climate change reduce matter x12 4kg Ti Ti 330gr of of powder 300gr of Ti reduce waste x100 100% on-site waste reuse Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  76. 76. Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  77. 77. no mold Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  78. 78. no mold no machining Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  79. 79. no mold no machining no waste Tage der Utopie 19th of May 2011Thursday, May 19, 2011
  80. 80. Rely first and foremost on the laws of physics (shift away from chemical and biological controls) Milano 19th of May 2011Thursday, May 19, 2011
  81. 81. Milano 19th of May 2011Thursday, May 19, 2011
  82. 82. 2,000 m2 in Australia Milano 19th of May 2011Thursday, May 19, 2011
  83. 83. since February 2010 until March 2012 We present each week a new business model Open source www.zeri.org www.blueeconomy.de Milano 19th of May 2011Thursday, May 19, 2011
  84. 84. INVESTMENT OF 67M € ON THE ISLAND OF EL HIERRO Milano 19th of May 2011Thursday, May 19, 2011
  85. 85. INVESTMENT OF 67M € ON THE ISLAND OF EL HIERRO Milano 19th of May 2011Thursday, May 19, 2011
  86. 86. $100 MILLION INVESTMENT FUND IN BHUTAN 20-26 JUNE 2011 © COPYRIGHT 2010 GUNTER PAULI Milano 19th of May 2011Thursday, May 19, 2011
  87. 87. Soichiro Honda Milano 19th of May 2011Thursday, May 19, 2011
  88. 88. Some dream to escape reality Soichiro Honda Milano 19th of May 2011Thursday, May 19, 2011
  89. 89. Some dream to escape reality Others dream to change reality forever Soichiro Honda Milano 19th of May 2011Thursday, May 19, 2011
  90. 90. www.zeri.org www.blueeconomy.de Thank You © Gunter Pauli Milano 19th of May 2011Thursday, May 19, 2011
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