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Strategic Keynote: Putting people at the heart of your social media strategy
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Strategic Keynote: Putting people at the heart of your social media strategy

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Steve Bridger, Builder of Bridges …

Steve Bridger, Builder of Bridges

A talk from renowned digital strategist and creative innovator who is an advisor to many charities and organisations big and small and Government Minister and Departments. Delegates will explore what the digital age is, how it impacts on every third sector organisation and the culture you need to create to optimise the benefits.

Published in: Education, Business, Technology

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  • 1. NHI people D Putting people at the the of your b u s in e s ssocial media strategy @stevebridger #nfpsm
  • 2. 1. The world is changing faster than we can reorganise2. Loyalty to charity brands is being augmented by a closer affinity with charity employees3. Move from ‘just add social media’, to ‘we have a strategy’, to ‘we are a social organisation’
  • 3. C “It is difficult to get a man to understand something when his salary depends on his not understanding it” we have manufactured Upton Sinclairmore complexity
  • 4. 9Wthe day- to-day sorry... gone to another meeting
  • 5. behaviours largelyestablished inside ...outside the workplace the workplace
  • 6. Thanks to @stuartwitts for creating this graphic for me
  • 7. “...ordinary conversation became quite audible to my ears.”
  • 8. It’s about being present at theright time and in the right way
  • 9. Content strategyParticipation strategy?Commitment strategy?
  • 10. “Philanthropy is the business of passion” - Lucy Bernholz Employee Pa A ssion Indicators
  • 11. Finally... The more we remain in our silos and feel constrained by our job descriptions, the greater the disconnect between us and our supportersAre you ready to shape the future of your organisation?
  • 12. Thank you Steve Bridger - Builder of Bridges @stevebridger“we build too many walls and not enough bridges” Isaac Newton

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