1. We respond to criticism from          1. We solicit comment and debate from   internal and external stakeholders       ...
Convenience     FunLower prices    CollaborativeMore products   Innovative
‘An unparalleled sourceof information,           ‘Professional home for life for   ‘Giving voice and support toexperience ...
Authoritative                         Receive supportTrustworthy     The Friendly Expert   Share information andPioneering...
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
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Online communities vs social media: what’s right for you and your stakeholders

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Lawrence Clarke, Head of Consultancy, SiftGroups

Developing the theme of organisational change, this session explores how social media and online communities have to align with your uniqueness and reason-for-being if they are to be of real benefit. The speaker has worked with well over 100 not-for-profit organisations to explore this universal challenge.

Published in: Education, Technology, Business
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Online communities vs social media: what’s right for you and your stakeholders

  1. 1. 1. We respond to criticism from 1. We solicit comment and debate from internal and external stakeholders internal and external stakeholders2. We address our external 2. We stimulate conversation with stakeholders and amongst external stakeholders3. We offer intelligence and advice to 3. We create opportunities to exchange our external stakeholders intelligence and advice4. We offer external stakeholders new 4. We work with external stakeholders products and services to create new products and services5. We are an authoritative/reliable 5. We are a stimulating destination destination
  2. 2. Convenience FunLower prices CollaborativeMore products Innovative
  3. 3. ‘An unparalleled sourceof information, ‘Professional home for life for ‘Giving voice and support toexperience and advice’ engineers and technologists’ civil society’
  4. 4. Authoritative Receive supportTrustworthy The Friendly Expert Share information andPioneering experiences

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