Twitter: how to fundraise, communicateand raise awareness using 140characters                                 © 2011 Fundr...
Us    •   Bertie        @cafedumonde    •   Howard        @howardlake                        © 2011 Fundraising UK Ltdwww....
since November 1994                              © 2011 Fundraising UK Ltdwww.fundraising.co.uk
here for anyone affected by breast cancer
Information & Multimedia (Services)            The Information & Multimedia team manages all of Breast Cancer            C...
What we’ll cover    •   Why Twitters matters    •   How to use Twitter to promote campaigns,        engage supporters and ...
www.fundraising.co.uk                                      Photo: yungspita on Twitpic.com twitpic.com/7w9kk          © 20...
2,800 sponsored a room for a homeless person                                                  © 2011 Fundraising UK Ltdwww...
25 May 2011: followers grew from 1,400 to 7,800+, with                                  7,000 retweets, and website visits...
Twitter is the norm    •   “Twitter is no longer purely in the domain of        early-adopters; rather it is becoming a   ...
NOW                                                             © 2011 Fundraising UK Ltdwww.fundraising.co.uk   Photo: ww...
•   Petrofac mentioned just        June 2011           once a day on Twitter                        •   5 companies follow...
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Effective campaigns                        © 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
revolution
60,000 visitors / month1 post every 4 minutes1500+ active users / month8 hours of moderation / day
Staff surveyGuidelinesTraining
+37%                 CEOTRUSTEE
Social media planSocial media trainingPrivate Facebook groupCelebrity tweetsPromo and live blogging
AnecdotesFollowers               Fans@replies                LikesRetweets                CommentsClicks                  ...
Survey          Guidelines*                        Training           EmpowerMonitor            Report                    ...
New website (open source)More interactivity (multimedia, UGC…)More conversations
Q&A                              © 2011 Fundraising UK Ltdwww.fundraising.co.uk
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Upcoming SlideShare
Loading in...5
×

Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies

1,027

Published on

Howard Lake, Founder and Director, fundraising.co.uk

Bertie Bosrédon, Assistant Director of Services, Breast Cancer Care

The development of your twitter strategy: how to build followers and what you should follow

How to use twitter to promote campaigns, engage supporters and fundraise

What content to tweet and how to increase your re-tweets

Learn from a leading practice example of a successful tweeting strategy including how to gain celebrity tweet support

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,027
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies

  1. 1. Twitter: how to fundraise, communicateand raise awareness using 140characters © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  2. 2. Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  3. 3. since November 1994 © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  4. 4. here for anyone affected by breast cancer
  5. 5. Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community &Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Mediabooks and other resources Writing / proofing / editingCarry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
  6. 6. What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charitys successful use of Twitter © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  7. 7. www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
  8. 8. 2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  9. 9. 25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  10. 10. Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  11. 11. NOW © 2011 Fundraising UK Ltdwww.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
  12. 12. • Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  13. 13. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  14. 14. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  15. 15. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  16. 16. Effective campaigns © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  17. 17. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  18. 18. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  19. 19. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  20. 20. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  21. 21. revolution
  22. 22. 60,000 visitors / month1 post every 4 minutes1500+ active users / month8 hours of moderation / day
  23. 23. Staff surveyGuidelinesTraining
  24. 24. +37% CEOTRUSTEE
  25. 25. Social media planSocial media trainingPrivate Facebook groupCelebrity tweetsPromo and live blogging
  26. 26. AnecdotesFollowers Fans@replies LikesRetweets CommentsClicks Visits
  27. 27. Survey Guidelines* Training EmpowerMonitor Report Learn
  28. 28. New website (open source)More interactivity (multimedia, UGC…)More conversations
  29. 29. Q&A © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×