Your SlideShare is downloading. ×
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies

993
views

Published on

Howard Lake, Founder and Director, fundraising.co.uk …

Howard Lake, Founder and Director, fundraising.co.uk

Bertie Bosrédon, Assistant Director of Services, Breast Cancer Care

The development of your twitter strategy: how to build followers and what you should follow

How to use twitter to promote campaigns, engage supporters and fundraise

What content to tweet and how to increase your re-tweets

Learn from a leading practice example of a successful tweeting strategy including how to gain celebrity tweet support


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
993
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter: how to fundraise, communicateand raise awareness using 140characters © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 2. Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 3. since November 1994 © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 4. here for anyone affected by breast cancer
  • 5. Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community &Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Mediabooks and other resources Writing / proofing / editingCarry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
  • 6. What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charitys successful use of Twitter © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 7. www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
  • 8. 2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 9. 25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 10. Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 11. NOW © 2011 Fundraising UK Ltdwww.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
  • 12. • Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 13. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 14. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 15. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 16. Effective campaigns © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 17. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 18. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 19. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 20. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  • 21. revolution
  • 22. 60,000 visitors / month1 post every 4 minutes1500+ active users / month8 hours of moderation / day
  • 23. Staff surveyGuidelinesTraining
  • 24. +37% CEOTRUSTEE
  • 25. Social media planSocial media trainingPrivate Facebook groupCelebrity tweetsPromo and live blogging
  • 26. AnecdotesFollowers Fans@replies LikesRetweets CommentsClicks Visits
  • 27. Survey Guidelines* Training EmpowerMonitor Report Learn
  • 28. New website (open source)More interactivity (multimedia, UGC…)More conversations
  • 29. Q&A © 2011 Fundraising UK Ltdwww.fundraising.co.uk