Twitter: how to fundraise, communicateand raise awareness using 140characters                                 © 2011 Fundr...
Us    •   Bertie        @cafedumonde    •   Howard        @howardlake                        © 2011 Fundraising UK Ltdwww....
since November 1994                              © 2011 Fundraising UK Ltdwww.fundraising.co.uk
here for anyone affected by breast cancer
Information & Multimedia (Services)            The Information & Multimedia team manages all of Breast Cancer            C...
What we’ll cover    •   Why Twitters matters    •   How to use Twitter to promote campaigns,        engage supporters and ...
www.fundraising.co.uk                                      Photo: yungspita on Twitpic.com twitpic.com/7w9kk          © 20...
2,800 sponsored a room for a homeless person                                                  © 2011 Fundraising UK Ltdwww...
25 May 2011: followers grew from 1,400 to 7,800+, with                                  7,000 retweets, and website visits...
Twitter is the norm    •   “Twitter is no longer purely in the domain of        early-adopters; rather it is becoming a   ...
NOW                                                             © 2011 Fundraising UK Ltdwww.fundraising.co.uk   Photo: ww...
•   Petrofac mentioned just        June 2011           once a day on Twitter                        •   5 companies follow...
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Effective campaigns                        © 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
revolution
60,000 visitors / month1 post every 4 minutes1500+ active users / month8 hours of moderation / day
Staff surveyGuidelinesTraining
+37%                 CEOTRUSTEE
Social media planSocial media trainingPrivate Facebook groupCelebrity tweetsPromo and live blogging
AnecdotesFollowers               Fans@replies                LikesRetweets                CommentsClicks                  ...
Survey          Guidelines*                        Training           EmpowerMonitor            Report                    ...
New website (open source)More interactivity (multimedia, UGC…)More conversations
Q&A                              © 2011 Fundraising UK Ltdwww.fundraising.co.uk
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter str...
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Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies

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Howard Lake, Founder and Director, fundraising.co.uk

Bertie Bosrédon, Assistant Director of Services, Breast Cancer Care

The development of your twitter strategy: how to build followers and what you should follow

How to use twitter to promote campaigns, engage supporters and fundraise

What content to tweet and how to increase your re-tweets

Learn from a leading practice example of a successful tweeting strategy including how to gain celebrity tweet support

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Micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets behind the best twitter strategies

  1. 1. Twitter: how to fundraise, communicateand raise awareness using 140characters © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  2. 2. Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  3. 3. since November 1994 © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  4. 4. here for anyone affected by breast cancer
  5. 5. Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community &Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Mediabooks and other resources Writing / proofing / editingCarry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
  6. 6. What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charitys successful use of Twitter © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  7. 7. www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
  8. 8. 2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  9. 9. 25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  10. 10. Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  11. 11. NOW © 2011 Fundraising UK Ltdwww.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
  12. 12. • Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  13. 13. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  14. 14. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  15. 15. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  16. 16. Effective campaigns © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  17. 17. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  18. 18. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  19. 19. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  20. 20. © 2011 Fundraising UK Ltdwww.fundraising.co.uk
  21. 21. revolution
  22. 22. 60,000 visitors / month1 post every 4 minutes1500+ active users / month8 hours of moderation / day
  23. 23. Staff surveyGuidelinesTraining
  24. 24. +37% CEOTRUSTEE
  25. 25. Social media planSocial media trainingPrivate Facebook groupCelebrity tweetsPromo and live blogging
  26. 26. AnecdotesFollowers Fans@replies LikesRetweets CommentsClicks Visits
  27. 27. Survey Guidelines* Training EmpowerMonitor Report Learn
  28. 28. New website (open source)More interactivity (multimedia, UGC…)More conversations
  29. 29. Q&A © 2011 Fundraising UK Ltdwww.fundraising.co.uk
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