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Going Viral –Building an online mass-movement behind your messages
 

Going Viral –Building an online mass-movement behind your messages

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David Wood, Digital Media Officer, Meningitis Trust...

David Wood, Digital Media Officer, Meningitis Trust

Richard Hudson, Digital Media Manager, Meningitis Trust

Insights and lessons from the Meningitis Trust will help you discover the secrets of developing and communicating powerful messages virally.

Discover what platforms and mediums to utilise in viral campaigns and how to turn the success into increased brand awareness, supporters and engagement.

Explore what to use viral campaigns for and how to develop powerful content with impact, even on a tight budget.

Learn how the Trust has embraced many digital channels and empowered its team to help achieve the organisation’s goals.

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Going Viral –Building an online mass-movement behind your messages Going Viral –Building an online mass-movement behind your messages Presentation Transcript

  • Building an online mass movement
    Richard Hudson & David Wood
    @MeningitisTrust
  • Results
    24,750+ YouTube views
    130+ YouTube likes
    17 comments on YouTube
    40 comments on Engadget
    21 Diggs & 18 comments
    3,500+ view of Facebook tab
    370 Facebook likes
    177 new Twitter followers
    600+ Tweets
    30+ press coverage
    30+ blogs
  • Integrated campaign
    • 27 tailored press releases
    • Call out to staff
    • Facebook and Twitter promo
    Sarah & Laura
    April & Carol
    Pete
    Sam
    Catherine Hill
    Lucy
    Sue & David
    Robin
    Sarah
    The Carrolls
    Sue
    Becky
    Jackie
    Nia
    LisaJayne
    Daniel
    Malcolm
    Annmarie and Lee
  • Message that motivates
  • Results
    Campaign pages shared on social media over 150 times
    5 new stories in our forums,
    Signs & symptoms web page visits: 13,262 (9,732 new)
    9,000+ views of Sue’s video message page
    Supporters’ video stories 1,700+ views
    9,119 Facebook impressions, with 28 comments, 38 likes
  • http://charliecheekychops.blogspot.com/
  • Results
    150,000+ visits to blog
    300+ celebrities have RT’d
    Inc. Cindy Crawford, George Michael, John Prescott, Chris Evans, Eddie Izzard.
    Total eyeballs reached 37 million+
    Top ten referring site to meningitis-trust.org
  • The Tweet
  • The viral effect