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Going Viral –Building an online mass-movement behind your messages
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Going Viral –Building an online mass-movement behind your messages

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David Wood, Digital Media Officer, Meningitis Trust …

David Wood, Digital Media Officer, Meningitis Trust

Richard Hudson, Digital Media Manager, Meningitis Trust

Insights and lessons from the Meningitis Trust will help you discover the secrets of developing and communicating powerful messages virally.

Discover what platforms and mediums to utilise in viral campaigns and how to turn the success into increased brand awareness, supporters and engagement.

Explore what to use viral campaigns for and how to develop powerful content with impact, even on a tight budget.

Learn how the Trust has embraced many digital channels and empowered its team to help achieve the organisation’s goals.


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  • http://www.mailonsunday.co.uk/health/article-1353801/We-miss-Charlie-terribly-blog-helping-fight-disease-killed-him.html
  • Transcript

    • 1. Building an online mass movement
      Richard Hudson & David Wood
      @MeningitisTrust
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7. Results
      24,750+ YouTube views
      130+ YouTube likes
      17 comments on YouTube
      40 comments on Engadget
      21 Diggs & 18 comments
      3,500+ view of Facebook tab
      370 Facebook likes
      177 new Twitter followers
      600+ Tweets
      30+ press coverage
      30+ blogs
    • 8.
    • 9. Integrated campaign
      • 27 tailored press releases
      • 10. Call out to staff
      • 11. Facebook and Twitter promo
      Sarah & Laura
      April & Carol
      Pete
      Sam
      Catherine Hill
      Lucy
      Sue & David
      Robin
      Sarah
      The Carrolls
      Sue
      Becky
      Jackie
      Nia
      LisaJayne
      Daniel
      Malcolm
      Annmarie and Lee
    • 12.
    • 13. Message that motivates
    • 14.
    • 15. Results
      Campaign pages shared on social media over 150 times
      5 new stories in our forums,
      Signs & symptoms web page visits: 13,262 (9,732 new)
      9,000+ views of Sue’s video message page
      Supporters’ video stories 1,700+ views
      9,119 Facebook impressions, with 28 comments, 38 likes
    • 16.
    • 17. http://charliecheekychops.blogspot.com/
    • 18.
    • 19.
    • 20.
    • 21. Results
      150,000+ visits to blog
      300+ celebrities have RT’d
      Inc. Cindy Crawford, George Michael, John Prescott, Chris Evans, Eddie Izzard.
      Total eyeballs reached 37 million+
      Top ten referring site to meningitis-trust.org
    • 22.
    • 23. The Tweet
    • 24.
    • 25. The viral effect

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