From shouting to sharing<br />Integrating PR and social media<br />
It used to be lovely and simple<br />“I’ll fax my press release over to you”<br />
Now it seems very complex<br />
It can lead to this<br />
Or even worse…this<br />
2001<br />“We must change our website!”<br />2011<br />“We must get on Twitter!”<br />
But it offers up great opportunities<br />Where once it was opportunities to see….<br />….now it is all about conversation...
But conversations are two-way<br />
Those you own, those you don’t, those you share<br />
Useful tips<br />Content is king – focus on the getting the idea right<br />Focus on a unifying platform – all internal an...
Beware of false intimacy – it’s on the record<br />
If you are a dad, dance like a dad<br />
Be inspired by others<br />
Be inspired by others<br />
Be inspired by others<br />
Thank you <br />Peter Gilheany <br />Director, Forster <br />peter@forster.co.uk<br />020 7403 2230<br />www.forster.co.uk...
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Going digital with media and PR: Integrating PR and social media strategies

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Peter Gilheany, Director, Forster

A leading high profile organisation exploring the importance of a digital strategy in managing press and media relations, responding to stories and managing crisis communications.

Learn how to get your news out to journalists through online mediums

Discover the power of user comments in the press and media and how to get your social media content noticed and used by journalists

The vital importance of using social media to manage a media crisis and rapidly respond to journalist enquiries

Published in: Education, Technology, Business
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Going digital with media and PR: Integrating PR and social media strategies

  1. 1. From shouting to sharing<br />Integrating PR and social media<br />
  2. 2. It used to be lovely and simple<br />“I’ll fax my press release over to you”<br />
  3. 3. Now it seems very complex<br />
  4. 4. It can lead to this<br />
  5. 5. Or even worse…this<br />
  6. 6. 2001<br />“We must change our website!”<br />2011<br />“We must get on Twitter!”<br />
  7. 7. But it offers up great opportunities<br />Where once it was opportunities to see….<br />….now it is all about conversations<br />
  8. 8. But conversations are two-way<br />
  9. 9. Those you own, those you don’t, those you share<br />
  10. 10. Useful tips<br />Content is king – focus on the getting the idea right<br />Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction<br />Have conversations and be human<br />Put the audience first<br />Help people out<br />Apply the 80 / 20 principle<br />It’s okay to make mistakes, it’s not okay to cover them up<br />Go from the inside out<br />Use it as a taster, not the main meal<br />Put yourself in the driving seat, not the brand<br />If you have nothing to say, don’t say it<br />Create cross-discipline campaign team<br />Integrate, integrate, integrate<br />Do less but better<br />
  11. 11. Beware of false intimacy – it’s on the record<br />
  12. 12. If you are a dad, dance like a dad<br />
  13. 13. Be inspired by others<br />
  14. 14. Be inspired by others<br />
  15. 15. Be inspired by others<br />
  16. 16. Thank you <br />Peter Gilheany <br />Director, Forster <br />peter@forster.co.uk<br />020 7403 2230<br />www.forster.co.uk<br />
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