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Going digital with media and PR: Integrating PR and social media strategies
 

Going digital with media and PR: Integrating PR and social media strategies

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Peter Gilheany, Director, Forster...

Peter Gilheany, Director, Forster

A leading high profile organisation exploring the importance of a digital strategy in managing press and media relations, responding to stories and managing crisis communications.

Learn how to get your news out to journalists through online mediums

Discover the power of user comments in the press and media and how to get your social media content noticed and used by journalists

The vital importance of using social media to manage a media crisis and rapidly respond to journalist enquiries

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    Going digital with media and PR: Integrating PR and social media strategies Going digital with media and PR: Integrating PR and social media strategies Presentation Transcript

    • From shouting to sharing
      Integrating PR and social media
    • It used to be lovely and simple
      “I’ll fax my press release over to you”
    • Now it seems very complex
    • It can lead to this
    • Or even worse…this
    • 2001
      “We must change our website!”
      2011
      “We must get on Twitter!”
    • But it offers up great opportunities
      Where once it was opportunities to see….
      ….now it is all about conversations
    • But conversations are two-way
    • Those you own, those you don’t, those you share
    • Useful tips
      Content is king – focus on the getting the idea right
      Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction
      Have conversations and be human
      Put the audience first
      Help people out
      Apply the 80 / 20 principle
      It’s okay to make mistakes, it’s not okay to cover them up
      Go from the inside out
      Use it as a taster, not the main meal
      Put yourself in the driving seat, not the brand
      If you have nothing to say, don’t say it
      Create cross-discipline campaign team
      Integrate, integrate, integrate
      Do less but better
    • Beware of false intimacy – it’s on the record
    • If you are a dad, dance like a dad
    • Be inspired by others
    • Be inspired by others
    • Be inspired by others
    • Thank you
      Peter Gilheany
      Director, Forster
      peter@forster.co.uk
      020 7403 2230
      www.forster.co.uk