Tim Bunting  Tommy Tonkins
“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the ...
HELSTON CORNWALL The ShelterBox Trust is based in Cornwall, England, and all aid operations are co-ordinated from these he...
 
Our values
Where we’ve worked
(46,000)
International footprint
 
From a strategic point of view - What does Facebook offer us? <ul><li>Free* publicity </li></ul><ul><li>Access to 672,000,...
What else? <ul><li>It’s simple to use – technical skill not necessarily required! </li></ul><ul><li>Used for internal comm...
Why Facebook?
Our Facebook history <ul><li>2009 – no Facebook page </li></ul><ul><li>2011 – 33,527 fans (British Red Cross – 16,000) </l...
 
Principles <ul><li>Strategy </li></ul><ul><li>Voice </li></ul><ul><li>Interactivity  </li></ul><ul><li>Relationships </li>...
Objectives <ul><li>Awareness </li></ul><ul><li>Traffic </li></ul><ul><li>Loyalty  </li></ul><ul><li>(indirectly £) </li></ul>
What to say <ul><li>Content is key </li></ul><ul><li>Fresh </li></ul><ul><li>Engaging </li></ul><ul><li>Interactive  </li>...
How to say it <ul><li>Open </li></ul><ul><li>Transparent </li></ul><ul><li>Honest </li></ul><ul><li>Tone of voice </li></ul>
Tell your story <ul><li>People relate to people </li></ul><ul><li>Show don’t tell – create a dialogue </li></ul><ul><li>Ma...
What’s the future
The Facebook evolution <ul><li>Constant evolution as a platform </li></ul><ul><ul><li>E.g. donations can now be made direc...
<ul><li>A photo from Chile of a young girl who lost her home in the massive earthquake using one of ShelterBox's Children'...
<ul><li>These are some of the families we are helping in Japan. Thanks to your support we've been able to help them in the...
<ul><li>Here's some festive cheer for you...Marjorie Stevens, pictured here, celebrated her 100th birthday on December 13 ...
Thankyou! Remember: Engage Interact  Be Honest
“ Good night, and good luck.” Edward R. Murrow
Upcoming SlideShare
Loading in …5
×

Facebook: the secrets behind the best strategies unlocking potential from over 500m users

1,473 views

Published on

Tim Bunting, Head of Fundraising, Shelter Box

Tommy Tonkins, Communications Officer, Shelter Box

What should your organisations facebook page be used for and how do you ensure synergy with your other social media platforms

Discover how to build facebook fans for your organisation and what you can do with them

Learn the potential for engaging with your supporters through facebook

Learn from a leading practice case study of how facebook transformed the award winning charity Shelter Box

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,473
On SlideShare
0
From Embeds
0
Number of Embeds
105
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Vision Generating a vision for ShelterBox means thinking about the future, where we want to be, looking at ways to challenge the market or transform a sector. A vision may be grand and large-scale, or may be as simple as offering an existing product or service in a completely new way, or even changing the emphasis of your business from one core area to another. Leads onto core copy… (next slide)
  • Values Immediate disaster relief – we pride ourselves on this value. We have packed boxes stationed around the world, ready to go. Through our non political stance and local connections, ShelterBox can be there faster than other aid organisations Value for money for donors, accountability is one of our core values. We follow this through with the way we give donors a ‘track your box’ option via the website. We also spend over 90% of our income directly on charitable works Keep it simple. Do it now Our programme is designed with this in mind.
  • In its launch year ShelterBox sent out 293 boxes. There was continued growth over the next few years but at the end of 2004 the Tsunami hit. Donations poured in and volunteers filled the warehouse to get as much aid as possible out. In addition to the Tsunami 2005
  • Facebook: the secrets behind the best strategies unlocking potential from over 500m users

    1. 1. Tim Bunting Tommy Tonkins
    2. 2. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.” Edward R. Murrow
    3. 3. HELSTON CORNWALL The ShelterBox Trust is based in Cornwall, England, and all aid operations are co-ordinated from these headquarters.
    4. 5. Our values
    5. 6. Where we’ve worked
    6. 7. (46,000)
    7. 8. International footprint
    8. 10. From a strategic point of view - What does Facebook offer us? <ul><li>Free* publicity </li></ul><ul><li>Access to 672,000,000 users </li></ul><ul><li>Ability to respond quickly to unfolding events </li></ul><ul><li>Two way communication with our existing and a new supporter and donor base </li></ul><ul><li>Interraction with numerous Networks </li></ul>
    9. 11. What else? <ul><li>It’s simple to use – technical skill not necessarily required! </li></ul><ul><li>Used for internal communications – direct messaging </li></ul>
    10. 12. Why Facebook?
    11. 13. Our Facebook history <ul><li>2009 – no Facebook page </li></ul><ul><li>2011 – 33,527 fans (British Red Cross – 16,000) </li></ul><ul><li>Estimated reach - 10,000,000+ people </li></ul><ul><li>Communications revolution </li></ul>
    12. 15. Principles <ul><li>Strategy </li></ul><ul><li>Voice </li></ul><ul><li>Interactivity </li></ul><ul><li>Relationships </li></ul>
    13. 16. Objectives <ul><li>Awareness </li></ul><ul><li>Traffic </li></ul><ul><li>Loyalty </li></ul><ul><li>(indirectly £) </li></ul>
    14. 17. What to say <ul><li>Content is key </li></ul><ul><li>Fresh </li></ul><ul><li>Engaging </li></ul><ul><li>Interactive </li></ul>
    15. 18. How to say it <ul><li>Open </li></ul><ul><li>Transparent </li></ul><ul><li>Honest </li></ul><ul><li>Tone of voice </li></ul>
    16. 19. Tell your story <ul><li>People relate to people </li></ul><ul><li>Show don’t tell – create a dialogue </li></ul><ul><li>Make it real </li></ul><ul><li>Show the difference your work makes </li></ul>
    17. 20. What’s the future
    18. 21. The Facebook evolution <ul><li>Constant evolution as a platform </li></ul><ul><ul><li>E.g. donations can now be made directly through Facebook </li></ul></ul><ul><li>Increased integration </li></ul><ul><li>Staying ahead of the curve </li></ul>
    19. 22. <ul><li>A photo from Chile of a young girl who lost her home in the massive earthquake using one of ShelterBox's Children's Activity packs that go into each box. This is where your support goes. Thank you. </li></ul>
    20. 23. <ul><li>These are some of the families we are helping in Japan. Thanks to your support we've been able to help them in their time of need. The Japanese authorities have praised our efforts as continue to help families who have lost everything. You can read the latest report here - http://www.shelterbox.org/news.php?id=630 </li></ul>
    21. 24. <ul><li>Here's some festive cheer for you...Marjorie Stevens, pictured here, celebrated her 100th birthday on December 13 and came to ShelterBox HQ today to present us with £400 after asking her friends to donate to ShelterBox rather than buying her presents. It's the season of giving and Marjorie's gift to ShelterBox is inspirational. We can't thank this remarkable woman enough. </li></ul>
    22. 25. Thankyou! Remember: Engage Interact Be Honest
    23. 26. “ Good night, and good luck.” Edward R. Murrow

    ×