A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestr...
Modern day Tupperware party?<br />
Create your viral loop<br />
By telling your stories - everywhere<br />
Grow your ‘Tupperware champions’<br />
Smash your broadcast channel<br />
‘cos it’s about relationships<br />
Influence the influencers<br />
Everybody’s talking at me<br />
So talk back<br />
Nurturing a Facebook community<br />
opening a space for peer to peer advice & debate<br />
Marry offline comms with online networks<br />
Reference pop culture…<br />
…to create an appetite for your own work…<br />
Spread conversations across networks -<br />
Your campaign toolkit<br />
Free portable podcasting<br />
          campaigning from the field<br />
         Title & tags<br />Share & embed<br />      Relevant pic<br />Locate<br />Detail<br />
  : host campaign materials, posters, <br />user-work, press coverage: anything<br />
Sharing stories directly on Flickr<br />    Fin’s mum:<br />   “If sharing Fin's story helps raise money and awareness the...
Annotate objects within pictures<br />Add url links<br />Tag people & add playful tags<br />
: be innovative<br />
Building narrative into tweets <br />
Polling opinion of our followers…<br />    <br />“to be truthful its very imaginative! <br />  good thinking by the whizz-...
          : give voice to users & supporters<br />
Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runner...
Samepoint & Twitter search<br />
Top tip – contacts in these free places<br /><ul><li>Journalisted.com
mediauk.com
Rapportive (for Gmail)</li></li></ul><li>You don’t own your brand<br />
Myriad of groups, pages, & fundraisers out there<br />
Pixel Project: devolving effort for global & local impact<br />
In Summary<br />Be real – be trustworthy and conversational<br />Recognise the smallest community fundraiser up to the big...
Photo credits 1<br />Tupperware box<br />http://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/<br />Tupperware...
Photo credits 2<br />Toolkit<br />http://www.flickr.com/photos/50126996@N05/4603636683/<br />IPhone mic<br />http://www.fl...
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A step by step guide to developing your small organisation digital communications and social media campaign on a shoestring budget

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Rob Dyson, PR Manager, Whizz-Kidz

Explore and understands the components of a successful digital communications and social media campaign for the small organisation

Learn about the free digital platforms and services available to use for your campaign

Discover networks of support, funding and how to enlist pro-bono support from digital agencies and business

Learn from collaborations between small third sector organisations pooling resources for social media campaigns in communications, lobbying and fundraising

Published in: Education, Technology, Business
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A step by step guide to developing your small organisation digital communications and social media campaign on a shoestring budget

  1. 1. A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Modern day Tupperware party?<br />
  6. 6. Create your viral loop<br />
  7. 7. By telling your stories - everywhere<br />
  8. 8. Grow your ‘Tupperware champions’<br />
  9. 9. Smash your broadcast channel<br />
  10. 10. ‘cos it’s about relationships<br />
  11. 11. Influence the influencers<br />
  12. 12. Everybody’s talking at me<br />
  13. 13. So talk back<br />
  14. 14. Nurturing a Facebook community<br />
  15. 15. opening a space for peer to peer advice & debate<br />
  16. 16. Marry offline comms with online networks<br />
  17. 17. Reference pop culture…<br />
  18. 18. …to create an appetite for your own work…<br />
  19. 19. Spread conversations across networks -<br />
  20. 20. Your campaign toolkit<br />
  21. 21. Free portable podcasting<br />
  22. 22. campaigning from the field<br />
  23. 23. Title & tags<br />Share & embed<br /> Relevant pic<br />Locate<br />Detail<br />
  24. 24. : host campaign materials, posters, <br />user-work, press coverage: anything<br />
  25. 25. Sharing stories directly on Flickr<br /> Fin’s mum:<br /> “If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… <br /> “And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”  <br />
  26. 26. Annotate objects within pictures<br />Add url links<br />Tag people & add playful tags<br />
  27. 27. : be innovative<br />
  28. 28. Building narrative into tweets <br />
  29. 29. Polling opinion of our followers…<br />    <br />“to be truthful its very imaginative! <br /> good thinking by the whizz-kidz team <br /> *APPLAUSE*”<br />  twitter.com/jamandcheese <br /> <br /> “Nice one. Will certainly get <br /> the attention of your target audience!” <br />  twitter.com/rachelbeer <br />   <br /> “Great poster <br /> Could you do one for the ladies?”<br />  Childsi, Child's i Foundation <br />  <br />  234 views on Flickr - within 3 days<br /> - spread via Twitter<br />
  30. 30. : give voice to users & supporters<br />
  31. 31. Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners <br />
  32. 32. Samepoint & Twitter search<br />
  33. 33. Top tip – contacts in these free places<br /><ul><li>Journalisted.com
  34. 34. mediauk.com
  35. 35. Rapportive (for Gmail)</li></li></ul><li>You don’t own your brand<br />
  36. 36. Myriad of groups, pages, & fundraisers out there<br />
  37. 37. Pixel Project: devolving effort for global & local impact<br />
  38. 38.
  39. 39. In Summary<br />Be real – be trustworthy and conversational<br />Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads. <br />Staff and users are storytellers too – how can you use conversation to ‘market’ – and fundraise?<br />
  40. 40.
  41. 41. Photo credits 1<br />Tupperware box<br />http://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/<br />Tupperware party<br />http://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/<br />Broadcast is dead<br />http://www.flickr.com/photos/lordbigfire/1351793772/<br />Relationships http://www.danielbattams.com/<br />
  42. 42. Photo credits 2<br />Toolkit<br />http://www.flickr.com/photos/50126996@N05/4603636683/<br />IPhone mic<br />http://www.flickr.com/photos/ourmaninside/3365531076/<br />Oxfam tattoo <br />http://www.flickr.com/photos/oxfamdeutschland/4926613482/<br />Plural Tupperware boxes<br />http://exhibitions.cooperhewitt.org/Design-USA/designer/38<br />Best Stories belong to you<br />Lastminute.com Metro newspaper advert<br />
  43. 43. Thanks for listening. Let’s talk<br />robdysonpr.com<br />twitter.com/robmdyson<br />@whizzkidz<br />

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