Customer Research Suite of Tools

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The most difficult decisions our customers face are not related to architecture, code or infrastructure. The most difficult decision they have to make is which products and features to build next.

We have developed a suite of tools that enable product managers and marketers to quickly survey their customers and determine which products and services they should be offering. Built on the SalesForce platform, we make it easy to gather feedback from all CRM contacts or specific segments of contacts. Surveys can be automatically triggered by activities like customer service interactions or a sale or can be sent manually. All the data and reporting stays in Salesforce no need to use external survey tools. We use Net Promoter Score and the Kano Model to interpret the results of your surveys and make recommendations for the new products or services your customers want.

Aspenware Customer Research is the easiest way to understand your customers needs.

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Customer Research Suite of Tools

  1. 1. CUSTOMERLABS TM JANUARY 2013
  2. 2. Welcome to my lemonade stand!As you can see, I’m in a fairlycompetitive market.Like any enterprise, I keep all of mycustomer data in CRM. I have great datathat I review all the time, but still I’mstruggling to differentiate. JANUARY 2013
  3. 3. My dad has a whole bunch of marketingexperience.He told me that good data is not enough.He said I need to understand my customersbetter so that I can create a deep connectionwith each of them. JANUARY 2013
  4. 4. Dad told me to try thenew Customer Labs plugin for SalesForce.He said it uses powerful scientific andpsychological concepts like the Kano Model andNet Promoter Score without needing to exportmy data to a third party system!He said these models can help me determinethings that will not merely satisfy mycustomers but that will delight them!My dad is way smart. CUSTOMER LABS TM JANUARY 2013
  5. 5. So I installed Customer Labs, used it to create a shortquestionnaire for my customers, and in no time I foundmy marketing solution! JANUARY 2013
  6. 6. I differentiated in the right way todelight my customers and create deeperconnections with them! JANUARY 2013
  7. 7. Thanks, Dad!And thank you too, Customer Labs!CUSTOMERLABS TM JANUARY 2013
  8. 8. CUSTOMER LABSCLICK HERE TO SEE A DEMO OR SIGN UP FOR THE BETA! JANUARY 2013

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