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Aspenware             6000 Greenwood Village Blvd             Greenwood Village, CO 80111             303.798.5458        ...
C–LEVELOverview.C–Level is an annualevent and fundraiserthat connects Coloradobusinesses with localtechnology companiesto ...
C–LEVELSample 1.                     Sample 2.Enhancing CTA’s already-      C-Level is a networking event characterized as...
C–LEVELSample 3.In addition to theprofessional tone, wewanted to evoke the essenceof the event — which isboth technologica...
C–LEVELSample 5.                          Sample 5.                          Sample 5.To accommodate the full range of   A...
C–LEVELSample 6.We knew early on that we’d bedeveloping for multipledevices with different screenresolutions, so our layou...
C–LEVEL          Shelby Huckabay,          Lead Designer          Shelby ensures that usability          informs the desig...
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Aspenware Mobile Design

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A user interface (UI) that is not well-designed will
invariably fail. Mobile device aficionados and
newcomers alike no longer have the time nor desire
to bumble through bad UI. But software is far more
than just UI. Design must be interwoven into the
development process and evolve with users needs as
the software takes shape.

At Aspenware design is not an afterthought.

Published in: Technology
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Transcript of "Aspenware Mobile Design"

  1. 1. Aspenware 6000 Greenwood Village Blvd Greenwood Village, CO 80111 303.798.5458 www.aspenware.comCASE STUDY C–LEVEL With smaller screens and ever increasing information to present, clean and deliberate design is more important than ever. A user interface (UI) that is not well-designed will invariably fail. Mobile device aficionados and newcomers alike no longer have the time nor desire to bumble through bad UI. But software is far more than just UI. Design must be interwoven into the development process and evolve with users needs as the software takes shape. This is an example of how we approached the recent development of a mobile project. Shelby Huckabay, Designer at Aspenware
  2. 2. C–LEVELOverview.C–Level is an annualevent and fundraiserthat connects Coloradobusinesses with localtechnology companiesto discuss upcomingtechnology-specificbusiness opportunities.Aspenware was approached bythe Colorado TechnologyAssociation to develop amobile app for the event.
  3. 3. C–LEVELSample 1. Sample 2.Enhancing CTA’s already- C-Level is a networking event characterized asexisting identity for the forward-thinking and professional. To furtherevent, the typeface Futura emphasize this aspect, we felt that the profilewas used on the primary photos should be rendered in black and white.icon to coincide with theirother event collateral.
  4. 4. C–LEVELSample 3.In addition to theprofessional tone, wewanted to evoke the essenceof the event — which isboth technological andsocial. As a result, weincorporated textures thatfelt personable and modern.Sample 4.At the event, each quadrantwas defined by a color. Tohelp people delineate thedifferent quadrants in theapp, we used the samecolors to help users makethe connection between theevent (physical) and theapp (digital).
  5. 5. C–LEVELSample 5. Sample 5. Sample 5.To accommodate the full range of As a result, early consideration event (clean and modern),attendees, we wanted to make the was paid to the interface as well as something native toapp available on all smart-phone typography. We wanted to use each device so that the typedevices (Android, iPhone, and something appropriate for the would be familiar to each user.Windows Phone 7). Android iPhone Windows Phone 7
  6. 6. C–LEVELSample 6.We knew early on that we’d bedeveloping for multipledevices with different screenresolutions, so our layoutwas intended to be so simplethat it could easilyaccommodate the variousresolutions. See grid.
  7. 7. C–LEVEL Shelby Huckabay, Lead Designer Shelby ensures that usability informs the design, which informs the technology. He creates software that’s user-centric, exact and enjoyable to use. If you have any questions regarding technology and design you can reach him at s.huckabay@aspenware.com Find out more about Aspenware at www.aspenware.com .
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