The Anatomy of a Press Release
<Your Logo> <Your name, title, phone number, email
address and mailing address>
For Immediate Release, Date:
Headline
Location <city, state>‐ Body text…..
‐Hook‐ Why does it matter (what’s in it for me?)? What’s happening? Who should attend? When does
it happen? Where does it happen? How much does it cost and how do you book your spot?
Just list date’s
Correct way to write date and time: 9:30 a.m. on Monday, Feb. 7.
number, don’t
write “1st” or
<Don’t forget the five W’s, the H, your phone number and website!>
“2nd” or “3rd”
or “7th”.
# # #
The three
“#”s indicate
that the
Abbreviate
release is
January,
finished. February,
They should Don’t August,
Remember the
be included forget to September,
dots.
at the end of list the October,
every day! November &
December.
release.
Helpful Resources:
AP Style Quick Reference‐ http://www.bu.edu/com/writingprgm/ap_styleguide1.pdf
Writing Press Releases‐ http://www.wikihow.com/Write‐a‐Press‐Release
http://www.nonprofitmarketingguide.com/blog/
AW, 2.07