The Anatomy Of A Press Release

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The Anatomy Of A Press Release

  1. 1. The Anatomy of a Press Release       <Your Logo>  <Your name, title, phone number, email  address and mailing address>    For Immediate Release, Date:    Headline     Location <city, state>‐  Body text…..  ‐Hook‐ Why does it matter (what’s in it for me?)? What’s happening? Who should attend? When does  it happen? Where does it happen? How much does it cost and how do you book your spot?    Just list date’s  Correct way to write date and time: 9:30 a.m. on Monday, Feb. 7.   number, don’t    write “1st” or  <Don’t forget the five W’s, the H, your phone number and website!>  “2nd” or “3rd”    or “7th”.      # # #  The three    “#”s indicate  that the  Abbreviate release is  January, finished.  February, They should  Don’t  August, Remember the  be included  forget to  September, dots.  at the end of  list the  October, every  day! November & December. release.      Helpful Resources:  AP Style Quick Reference‐ http://www.bu.edu/com/writingprgm/ap_styleguide1.pdf  Writing Press Releases‐ http://www.wikihow.com/Write‐a‐Press‐Release  http://www.nonprofitmarketingguide.com/blog/  AW, 2.07 

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