The Anatomy of a Press Release
<Your Logo> <Your name, title, phone number, email
address and mailing address>
For Immediate Release, Date:
Location <city, state>‐ Body text…..
‐Hook‐ Why does it matter (what’s in it for me?)? What’s happening? Who should attend? When does
it happen? Where does it happen? How much does it cost and how do you book your spot?
Just list date’s
Correct way to write date and time: 9:30 a.m. on Monday, Feb. 7.
write “1st” or
<Don’t forget the five W’s, the H, your phone number and website!>
“2nd” or “3rd”
# # #
They should Don’t August,
be included forget to September,
at the end of list the October,
every day! November &
AP Style Quick Reference‐ http://www.bu.edu/com/writingprgm/ap_styleguide1.pdf
Writing Press Releases‐ http://www.wikihow.com/Write‐a‐Press‐Release