We're putting this challenge to businesses: What’s the value of your CRM system if you’re not using it to improve customer experiences? And how can you maximize each and every customer experience if those interactions are not informed by the full relationship and interaction history of the customer? To get the most value out of both your CRM and your customer contact solution, the answer is integration. Recent studies have shown tremendous business impact from these type of integrations. According to Aberdeen, companies that have a CRM and Contact Center integration strategy enjoy significantly better results in both customer centric and operational metrics. If you want better customer retention, higher life-time value of customers, improved customer satisfaction or if you want to reduce handle times, improve first call resolution and optimize performance of your customer care teams, then make this integration happen.