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Published

AspDotNetStorefront Webinar …

AspDotNetStorefront Webinar
April 7th, 2011

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Transcript

  • 1. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Part of the BĒM Group
    Social Media Marketing Series
    Presented by Kim E. Williams, Client Service Manager
    @WilliamsKim
  • 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Agenda
    Overview of Digital Marketing Landscape
    Role of Social Media
    Uniqueness of Social Media
    How it can work for you - kinda
  • 3. Overview
    Social Marketing
    Paid Advertising
    Email Campaigns
    Mobile Strategy
    Search Optimization
    Google Analytics
    Great Website
    Solid Hosting
  • 4. Overview
    Social Media Marketing
  • 5. Digital gains larger portion of marketing budget
    Traditional budgets shrink
    Overview
  • 6. Role of Social
  • 7. Role of Social
    Social media is about creating an environment where
    advocates for your brand can easily congregate and
    promote your brand.
  • 8. Role of Social
    Understanding & embracing social network marketing is mission critical.
  • 9. Understanding & embracing social network marketing PROPERLY is mission critical.
    Uniqueness of Social
  • 10. Understanding & embracing social network marketing PROPERLY is mission critical.
    Social Works!?
    DO’s – Branding, Search Optimization
    DON’Ts – Leads, Sales
  • 11. Understanding & embracing social network marketing PROPERLY is mission critical.
    Social Works!?
    Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.
  • 12. Social Reputation – What?
    Reach
    Engagement
    Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
    Sentiment
    Affect
  • 13. Social Reputation – What?
    Reach
    Subscribers, Fans, Connections and Followers…
  • 14. Social Reputation – What?
    Engagement
    Quantity of reaction to Reach…
  • 15. Social Reputation – What?
    Quality of reaction to Reach…
    Sentiment
  • 16. Social Reputation – What?
    Value of reaction to Reach…
    Brand Awareness?
    Search Results?
    Affect
  • 17. Social Reputation – What?
    Retention
  • 18. How?
    Tool Up…
  • 19. Social Metrics - Tools
    Social Labs
  • 20. Social Metrics - Tools
    HootSuite
  • 21. Social Metrics - Tools
    www.Google.com/alerts
  • 22. Sample Google Alert
    Comes to your inbox at frequency you choose.
    News alerts, blog posts, etc.
    Make note of the sentiment of each alert.
  • 23. Social Metrics - Tools
    Technorati.com
  • 24. Social Metrics-Tools
    TweetScan.com
    • Works like Google Alerts.
    • 25. Up to 10 search terms.
  • Social Metrics-Tools
  • 26. Social Metrics - Tools
  • 27. Social Metrics - Tools
  • 28. Social Metrics - Tools
  • 29. Social Metrics - Tools
  • 30. Social Metrics - Tools
    Google Analytics
  • 31. Social Metrics - Tools
    Google Analytics
  • 32. Social Metrics - Measure
    Create your Social Marketing Dashboard
  • 33. Social Dashboard
    Goal target date
    Current
    Channel
    Goal
    You should have a dashboard for your other marketing channels too.
  • 34. Social Sells and HOW!?Leveraging the Uniqueness of Social Media
    Conclusions
    Social Media is one tool to market ecommerce online
    Social Media is an effective tool to increase Search visibility and Brand awareness
    Search and Brand sells – thus does Social Media
    Start, Measure and Adjust
  • 35. The End
  • 36. Stay Connected
    Blog
    www.BEMgroupinc.com
    @WilliamsKim
    Facebook