• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Sells and How!?
 

Social Sells and How!?

on

  • 991 views

AspDotNetStorefront Webinar

AspDotNetStorefront Webinar
April 7th, 2011

Statistics

Views

Total Views
991
Views on SlideShare
991
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Sells and How!?  Social Sells and How!? Presentation Transcript

    • Social Sells and HOW!?Leveraging the Uniqueness of Social Media
      Part of the BĒM Group
      Social Media Marketing Series
      Presented by Kim E. Williams, Client Service Manager
      @WilliamsKim
    • Social Sells and HOW!?Leveraging the Uniqueness of Social Media
      Agenda
      Overview of Digital Marketing Landscape
      Role of Social Media
      Uniqueness of Social Media
      How it can work for you - kinda
    • Overview
      Social Marketing
      Paid Advertising
      Email Campaigns
      Mobile Strategy
      Search Optimization
      Google Analytics
      Great Website
      Solid Hosting
    • Overview
      Social Media Marketing
    • Digital gains larger portion of marketing budget
      Traditional budgets shrink
      Overview
    • Role of Social
    • Role of Social
      Social media is about creating an environment where
      advocates for your brand can easily congregate and
      promote your brand.
    • Role of Social
      Understanding & embracing social network marketing is mission critical.
    • Understanding & embracing social network marketing PROPERLY is mission critical.
      Uniqueness of Social
    • Understanding & embracing social network marketing PROPERLY is mission critical.
      Social Works!?
      DO’s – Branding, Search Optimization
      DON’Ts – Leads, Sales
    • Understanding & embracing social network marketing PROPERLY is mission critical.
      Social Works!?
      Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.
    • Social Reputation – What?
      Reach
      Engagement
      Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
      Sentiment
      Affect
    • Social Reputation – What?
      Reach
      Subscribers, Fans, Connections and Followers…
    • Social Reputation – What?
      Engagement
      Quantity of reaction to Reach…
    • Social Reputation – What?
      Quality of reaction to Reach…
      Sentiment
    • Social Reputation – What?
      Value of reaction to Reach…
      Brand Awareness?
      Search Results?
      Affect
    • Social Reputation – What?
      Retention
    • How?
      Tool Up…
    • Social Metrics - Tools
      Social Labs
    • Social Metrics - Tools
      HootSuite
    • Social Metrics - Tools
      www.Google.com/alerts
    • Sample Google Alert
      Comes to your inbox at frequency you choose.
      News alerts, blog posts, etc.
      Make note of the sentiment of each alert.
    • Social Metrics - Tools
      Technorati.com
    • Social Metrics-Tools
      TweetScan.com
      • Works like Google Alerts.
      • Up to 10 search terms.
    • Social Metrics-Tools
    • Social Metrics - Tools
    • Social Metrics - Tools
    • Social Metrics - Tools
    • Social Metrics - Tools
    • Social Metrics - Tools
      Google Analytics
    • Social Metrics - Tools
      Google Analytics
    • Social Metrics - Measure
      Create your Social Marketing Dashboard
    • Social Dashboard
      Goal target date
      Current
      Channel
      Goal
      You should have a dashboard for your other marketing channels too.
    • Social Sells and HOW!?Leveraging the Uniqueness of Social Media
      Conclusions
      Social Media is one tool to market ecommerce online
      Social Media is an effective tool to increase Search visibility and Brand awareness
      Search and Brand sells – thus does Social Media
      Start, Measure and Adjust
    • The End
    • Stay Connected
      Blog
      www.BEMgroupinc.com
      @WilliamsKim
      Facebook