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Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Part of the BĒM Group<br />Social Media Marketing Ser...
Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Agenda<br />Overview of Digital Marketing Landscape<b...
Overview<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br...
Overview<br />Social Media  Marketing<br />
Digital gains larger portion of marketing budget<br />Traditional budgets shrink<br />Overview<br />
Role of Social<br />
Role of Social<br />Social media is about creating an environment where <br />advocates for your brand can easily congrega...
Role of Social<br />Understanding & embracing social network marketing is mission critical.<br />
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Uniqueness of Social<br />
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />DO’s – Branding,...
Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />Top 100 Social M...
Social Reputation – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well t...
Social Reputation – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
Social Reputation – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
Social Reputation – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
Social Reputation – What?<br />Value of reaction to Reach…<br />Brand Awareness?<br />	Search Results?<br />Affect<br />
Social Reputation – What?<br />Retention<br />
How?<br />Tool Up…<br />
Social Metrics - Tools<br />Social Labs<br />
Social Metrics - Tools<br />HootSuite<br />
Social Metrics - Tools<br />www.Google.com/alerts<br />
Sample Google Alert<br />Comes to your inbox at frequency you choose.<br />News alerts, blog posts, etc.<br />Make note of...
Social Metrics - Tools<br />Technorati.com<br />
Social Metrics-Tools<br />TweetScan.com<br /><ul><li> Works like Google Alerts.
Up to 10 search terms.</li></li></ul><li>Social Metrics-Tools<br />
Social Metrics - Tools<br />
Social Metrics - Tools<br />
Social Metrics - Tools<br />
Social Metrics - Tools<br />
Social Metrics - Tools<br />Google Analytics<br />
Social Metrics - Tools<br />Google Analytics<br />
Social Metrics - Measure<br />Create your Social Marketing Dashboard<br />
Social Dashboard<br />Goal target date<br />Current<br />Channel<br />Goal<br />You should have a dashboard for your other...
Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Conclusions<br />Social Media is one tool to market e...
The End<br />
Stay Connected<br />Blog<br />www.BEMgroupinc.com<br />		@WilliamsKim<br />Facebook<br />
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Social Sells and How!?

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April 7th, 2011

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Transcript of "Social Sells and How!? "

  1. 1. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Part of the BĒM Group<br />Social Media Marketing Series<br />Presented by Kim E. Williams, Client Service Manager<br />@WilliamsKim<br />
  2. 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Agenda<br />Overview of Digital Marketing Landscape<br />Role of Social Media<br />Uniqueness of Social Media<br />How it can work for you - kinda<br />
  3. 3. Overview<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br />Google Analytics<br />Great Website<br />Solid Hosting<br />
  4. 4. Overview<br />Social Media Marketing<br />
  5. 5. Digital gains larger portion of marketing budget<br />Traditional budgets shrink<br />Overview<br />
  6. 6. Role of Social<br />
  7. 7. Role of Social<br />Social media is about creating an environment where <br />advocates for your brand can easily congregate and <br />promote your brand. <br />
  8. 8. Role of Social<br />Understanding & embracing social network marketing is mission critical.<br />
  9. 9. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Uniqueness of Social<br />
  10. 10. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />DO’s – Branding, Search Optimization<br />DON’Ts – Leads, Sales<br />
  11. 11. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.<br />
  12. 12. Social Reputation – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.<br />Sentiment<br />Affect<br />
  13. 13. Social Reputation – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
  14. 14. Social Reputation – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
  15. 15. Social Reputation – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
  16. 16. Social Reputation – What?<br />Value of reaction to Reach…<br />Brand Awareness?<br /> Search Results?<br />Affect<br />
  17. 17. Social Reputation – What?<br />Retention<br />
  18. 18. How?<br />Tool Up…<br />
  19. 19. Social Metrics - Tools<br />Social Labs<br />
  20. 20. Social Metrics - Tools<br />HootSuite<br />
  21. 21. Social Metrics - Tools<br />www.Google.com/alerts<br />
  22. 22. Sample Google Alert<br />Comes to your inbox at frequency you choose.<br />News alerts, blog posts, etc.<br />Make note of the sentiment of each alert.<br />
  23. 23. Social Metrics - Tools<br />Technorati.com<br />
  24. 24. Social Metrics-Tools<br />TweetScan.com<br /><ul><li> Works like Google Alerts.
  25. 25. Up to 10 search terms.</li></li></ul><li>Social Metrics-Tools<br />
  26. 26. Social Metrics - Tools<br />
  27. 27. Social Metrics - Tools<br />
  28. 28. Social Metrics - Tools<br />
  29. 29. Social Metrics - Tools<br />
  30. 30. Social Metrics - Tools<br />Google Analytics<br />
  31. 31. Social Metrics - Tools<br />Google Analytics<br />
  32. 32. Social Metrics - Measure<br />Create your Social Marketing Dashboard<br />
  33. 33. Social Dashboard<br />Goal target date<br />Current<br />Channel<br />Goal<br />You should have a dashboard for your other marketing channels too.<br />
  34. 34. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Conclusions<br />Social Media is one tool to market ecommerce online<br />Social Media is an effective tool to increase Search visibility and Brand awareness<br />Search and Brand sells – thus does Social Media<br />Start, Measure and Adjust<br />
  35. 35. The End<br />
  36. 36. Stay Connected<br />Blog<br />www.BEMgroupinc.com<br /> @WilliamsKim<br />Facebook<br />
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