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Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
Social Sells and How!?
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Social Sells and How!?

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AspDotNetStorefront Webinar …

AspDotNetStorefront Webinar
April 7th, 2011

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  • 1. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Part of the BĒM Group<br />Social Media Marketing Series<br />Presented by Kim E. Williams, Client Service Manager<br />@WilliamsKim<br />
  • 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Agenda<br />Overview of Digital Marketing Landscape<br />Role of Social Media<br />Uniqueness of Social Media<br />How it can work for you - kinda<br />
  • 3. Overview<br />Social Marketing<br />Paid Advertising<br />Email Campaigns<br />Mobile Strategy<br />Search Optimization<br />Google Analytics<br />Great Website<br />Solid Hosting<br />
  • 4. Overview<br />Social Media Marketing<br />
  • 5. Digital gains larger portion of marketing budget<br />Traditional budgets shrink<br />Overview<br />
  • 6. Role of Social<br />
  • 7. Role of Social<br />Social media is about creating an environment where <br />advocates for your brand can easily congregate and <br />promote your brand. <br />
  • 8. Role of Social<br />Understanding & embracing social network marketing is mission critical.<br />
  • 9. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Uniqueness of Social<br />
  • 10. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />DO’s – Branding, Search Optimization<br />DON’Ts – Leads, Sales<br />
  • 11. Understanding & embracing social network marketing PROPERLY is mission critical.<br />Social Works!?<br />Top 100 Social Media successes based on Reputation – via www.SocialMedia.Alterian.com SM2.<br />
  • 12. Social Reputation – What?<br />Reach<br />Engagement<br />Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.<br />Sentiment<br />Affect<br />
  • 13. Social Reputation – What?<br />Reach<br />Subscribers, Fans, Connections and Followers…<br />
  • 14. Social Reputation – What?<br />Engagement<br />Quantity of reaction to Reach…<br />
  • 15. Social Reputation – What?<br />Quality of reaction to Reach…<br />Sentiment<br />
  • 16. Social Reputation – What?<br />Value of reaction to Reach…<br />Brand Awareness?<br /> Search Results?<br />Affect<br />
  • 17. Social Reputation – What?<br />Retention<br />
  • 18. How?<br />Tool Up…<br />
  • 19. Social Metrics - Tools<br />Social Labs<br />
  • 20. Social Metrics - Tools<br />HootSuite<br />
  • 21. Social Metrics - Tools<br />www.Google.com/alerts<br />
  • 22. Sample Google Alert<br />Comes to your inbox at frequency you choose.<br />News alerts, blog posts, etc.<br />Make note of the sentiment of each alert.<br />
  • 23. Social Metrics - Tools<br />Technorati.com<br />
  • 24. Social Metrics-Tools<br />TweetScan.com<br /><ul><li> Works like Google Alerts.
  • 25. Up to 10 search terms.</li></li></ul><li>Social Metrics-Tools<br />
  • 26. Social Metrics - Tools<br />
  • 27. Social Metrics - Tools<br />
  • 28. Social Metrics - Tools<br />
  • 29. Social Metrics - Tools<br />
  • 30. Social Metrics - Tools<br />Google Analytics<br />
  • 31. Social Metrics - Tools<br />Google Analytics<br />
  • 32. Social Metrics - Measure<br />Create your Social Marketing Dashboard<br />
  • 33. Social Dashboard<br />Goal target date<br />Current<br />Channel<br />Goal<br />You should have a dashboard for your other marketing channels too.<br />
  • 34. Social Sells and HOW!?Leveraging the Uniqueness of Social Media<br />Conclusions<br />Social Media is one tool to market ecommerce online<br />Social Media is an effective tool to increase Search visibility and Brand awareness<br />Search and Brand sells – thus does Social Media<br />Start, Measure and Adjust<br />
  • 35. The End<br />
  • 36. Stay Connected<br />Blog<br />www.BEMgroupinc.com<br /> @WilliamsKim<br />Facebook<br />

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