Building Shopper Confidence for Increased Conversions and Profit - Jeff Grass, buySAFE


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Building Shopper Confidence for Increased Conversions and Profit - Jeff Grass, buySAFE

  1. 1. Building Shopper Confidence for Increased Conversions and Profit<br />Jeff Grass, CEO, buySAFE, Inc.<br /><br />In partnership with…<br />
  2. 2. Website Conversion -Only 2 or 3 in every 100 website visitors complete checkout<br />
  3. 3. “64% of identity theft originates online”<br />eCommerce merchant non-performance = 61% of all complaints<br />FBI<br />What Causes Consumer Uncertainty?<br />Three Big Concerns…<br />Security of personal information / ID Theft<br />Merchant reliability & performance <br />45% of shoppers view price as most important<br />BizRate Research<br />Getting the best price<br />
  4. 4. A large majority of online shoppers are concerned about both information security & merchant reliability<br />“Indicate your concern when shopping on a website you are not familiar with” *<br />And when shoppers feel concerned, they don’t buy<br />=<br />Lower sales<br />Lower profits<br />* Internet Shopper Survey, August 2009, 959 respondents<br />
  5. 5. The evidence is overwhelming <br />Information Security<br /><ul><li>1 in every 30 Americans each year is a victim of identity theft, the largest and fastest growing type of fraud in America - FTC
  6. 6. 75% of U.S. Internet users don’t like giving out personal information over the Internet - The Pew Internet Project
  7. 7. 83% of online users worry about their identity being stolen from an online purchase - VeriSign</li></ul>Merchant Reliability<br /><ul><li>~60% of all online crime complaints received are for issues of merchant non-performance - The Internet Crime Complaint Center and the FBI
  8. 8. 73% of consumers say shopping is riskier online than offline – CyberSource
  9. 9. 85% of consumers state that trusting the (web) site is most important – VeriSign
  10. 10. 92% of shoppers have concerns when shopping on a new and unknown website - McAfee Secure
  11. 11. 99% of customers surveyed would either scale back or terminate relationships with companies that fail at building customer trust - Chief Marketing Officer Council</li></li></ul><li>Eliminating uncertainty provides significant revenue gains<br />If just 1 more shopper in every 1,000 feels confident and buys…<br />
  12. 12. And the profit impact is even more substantial<br />If just 1 more shopper in every 1,000 feels confident and buys…<br />
  13. 13. Shoppers feel confident when they are both Assured there won’t be a problem and Guaranteed if a problem does happen<br />Merchant Reliability<br />(Non-Performance)<br />Information Security<br />(ID Theft)<br />Assurance<br />(Prevention)<br />Guarantee<br />(Resolution)<br />
  14. 14. Ways to Increase Shopper Confidence<br />Reassure & Guarantee Merchant Performance<br />The basics: <br />Professional website design/usability<br />Look like a real business: About Company page with real world address<br />Be accessible: telephone number and/or live chat support<br />Clear return policies and assurances of reliability<br />Customer testimonials, ratings, comments <br />Utilize a credible 3rd party signal and guarantee of merchant performance (buySAFE)<br />Reassure & Guarantee Information Security<br />Demonstrate use of good site security:<br />SSL certificate, “https”. EVSSL = green bar in browser <br />Website security validation (3rd party validation - McAfee, VeriSign)<br />Visible privacy & security policy (3rd party certification – TRUSTe)<br />Payment options that limit access to personal info (e.g. PayPal, Google Checkout)<br />Provide protection for information security/ID theft issues (buySAFE)<br />Reassure & Guarantee Best Price<br />Lowest price guarantee (vs. other stores vs. same stores)<br />Your own vs. 3rd party<br />
  15. 15. buySAFE eliminates consumer uncertainty via a unique customer confidence & website conversion solution<br />How buySAFE works<br /> Merchants are certified and endorsed by a respected 3rd party<br /> buySAFE conversion graphics are displayed<br /> Endorsement of merchant reliability, stability & good performance<br /> Eliminates any uncertainty<br /> Shoppers receive broad 3-in-1 Guarantee <br /> Purchase guarantee covering all terms of sales, including authenticity<br /> Identity protection for 30 days, for any reason <br /> Lowest price guarantee for 30 days<br />Everyone wins<br /> Consumers receive added peace of mind<br /> Merchants enjoy higher website conversion, sales & profitability<br />buySAFE Guaranteed<br />
  16. 16. Home Page<br />Shopping Cart<br />A comprehensive brand building and consumer confidence solution from start to purchase<br />3-in-1 Certificate of Guarantee Email<br />Purchase Confirmation Page<br />
  17. 17. Another perspective on increasing conversions through checkout…<br />Alaa Hassan, General Manager<br />
  18. 18. Questions?<br />… and Thank You!<br />Jeff Grass, CEO, buySAFE<br /><br />703-778-4445 x102<br />
  19. 19. buySAFE provides significant value for many of the biggest online merchants<br />buySAFE is now used by over 4,000 merchants, including many of the Top 1000 Internet Retailers<br />
  20. 20. The kind of feedback merchants receive from their buyers<br />Public company<br />$150M+/yr sales<br />IR Top 500 #125<br /><br />
  21. 21. buySAFE Quick Summary<br /><ul><li>buySAFE provides internet merchants a unique brand building and website conversion solution
  22. 22. Increases buyer peace of mind, brand loyalty and merchant economics
  23. 23. Increased customer satisfaction
  24. 24. 5-15% increase in conversion and sales
  25. 25. 14% average increase in repeat buyers
  26. 26. Used by over 4,000 merchants, including almost 10% of the Top 1000 Internet Retailers
  27. 27. Easy to try
  28. 28. ~30 minute implementation
  29. 29. No long term contracts, cancel at any time</li>