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1<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />Bob Angus<br />Senior Product Marketing Manager<...
Who Can You Trust?<br />Viruses<br />Phishing<br />Pharming<br />Identity<br />Theft<br />Scams<br />Fraud<br />Spyware<br...
Trust Is More Important Than Ever<br />As many as 40,000 websites are compromised per week.1<br />“Malvertising” spread th...
Good Internet vs. Bad Internet<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
The Good Internet<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
The Bad Internet<br />MALWARE<br />PHISHING<br />SCAMS<br />IDENTITY THEFT<br />SPAM<br />SPYWARE<br />VIRUSES<br />How 5 ...
unknown_business.com<br /><ul><li>Don’t know
Don’t trust
Bye-bye!</li></ul>Who Can Trust YOU?<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
The Customer Lifecycle<br />Trust from start to finish.  Trust the link, trust the site, trust the transaction<br />How 5 ...
5 Sites That Got More Traffic and More Sales<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />9<br />
#1 – MyEnergySolution.com<br />Challenge:<br />Drive new registrations<br />Establish legitimacy of new website<br />How 5...
Solutions:<br /><ul><li>Professional, simple design
Clear call to action
Display VeriSign Trust Seal on home page and transaction pages</li></ul>#1 – MyEnergySolution.com<br />How 5 Sites Got Mor...
Results:<br /><ul><li>Increased registrations 137%
Pumped up revenues 75%
Increase site traffic 10%</li></ul>#1 – MyEnergySolution.com<br />How 5 Sites Got More Traffic and More Sales by Building ...
#2 – BedandBreakfast.com<br />Challenge: <br /><ul><li>Stand out in crowded search results
Reinforce brand image</li></ul>How 5 Sites Got More Traffic and More Sales by Building Trust<br />
#2 – BedandBreakfast.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
#3 – BillTiger.com<br />Challenge: <br />Drive new registrations<br />Build trust in transactions<br />MORE traffic<br />H...
Solutions: <br /><ul><li>Add “Safe and Secure” banner
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How 5 Sites Got More Traffic & More Sales by Building Trust - Bob Angus, Versign

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  • Thank you for spending a part of your day with us.You can find out more about trust and read some of those case studies that I mentioned on our website… VeriSign.com.Read our blogs and follow us on Twitter.Thank you very much!
  • Transcript of "How 5 Sites Got More Traffic & More Sales by Building Trust - Bob Angus, Versign"

    1. 1. 1<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />Bob Angus<br />Senior Product Marketing Manager<br />Symantec Corporation<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    2. 2. Who Can You Trust?<br />Viruses<br />Phishing<br />Pharming<br />Identity<br />Theft<br />Scams<br />Fraud<br />Spyware<br />Trojan Horses<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    3. 3. Trust Is More Important Than Ever<br />As many as 40,000 websites are compromised per week.1<br />“Malvertising” spread through ad networks increased 250% in the past quarter.2<br />Sources: 1. Google, August 2009; 2. Online Trust Alliance, Q3 2010; <br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    4. 4. Good Internet vs. Bad Internet<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    5. 5. The Good Internet<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    6. 6. The Bad Internet<br />MALWARE<br />PHISHING<br />SCAMS<br />IDENTITY THEFT<br />SPAM<br />SPYWARE<br />VIRUSES<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    7. 7. unknown_business.com<br /><ul><li>Don’t know
    8. 8. Don’t trust
    9. 9. Bye-bye!</li></ul>Who Can Trust YOU?<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    10. 10. The Customer Lifecycle<br />Trust from start to finish. Trust the link, trust the site, trust the transaction<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    11. 11. 5 Sites That Got More Traffic and More Sales<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />9<br />
    12. 12. #1 – MyEnergySolution.com<br />Challenge:<br />Drive new registrations<br />Establish legitimacy of new website<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    13. 13. Solutions:<br /><ul><li>Professional, simple design
    14. 14. Clear call to action
    15. 15. Display VeriSign Trust Seal on home page and transaction pages</li></ul>#1 – MyEnergySolution.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    16. 16. Results:<br /><ul><li>Increased registrations 137%
    17. 17. Pumped up revenues 75%
    18. 18. Increase site traffic 10%</li></ul>#1 – MyEnergySolution.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    19. 19. #2 – BedandBreakfast.com<br />Challenge: <br /><ul><li>Stand out in crowded search results
    20. 20. Reinforce brand image</li></ul>How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    21. 21. #2 – BedandBreakfast.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    22. 22. #3 – BillTiger.com<br />Challenge: <br />Drive new registrations<br />Build trust in transactions<br />MORE traffic<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    23. 23. Solutions: <br /><ul><li>Add “Safe and Secure” banner
    24. 24. Very simple form
    25. 25. Display VeriSign Trust Seal on home page and transaction pages</li></ul>#3 – BillTiger.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    26. 26. #3 – BillTiger.com<br />Results: <br /><ul><li>Increased visitors 336%
    27. 27. Increased registrations 650%
    28. 28. 500% more page views</li></ul>How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    29. 29. #4 – Bridal Dream Hawaii<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    30. 30. #4 – A Bad Nightmare<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    31. 31. #4 – Bridal Dream Hawaii<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    32. 32. #5 – TheFind<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    33. 33. Drive More Traffic<br /><ul><li>Traffic, unique visitors, clicks
    34. 34. Impressions, page views
    35. 35. Sales, registrations, contact us
    36. 36. Repeat customers
    37. 37. Revenues
    38. 38. Profits</li></ul>How 5 Sites Got More Traffic and More Sales by Building Trust<br />
    39. 39. Thank You!<br />Check out the SSL bundles<br />www.AspDotNetStorefront.com<br />How 5 Sites Got More Traffic and More Sales by Building Trust<br />23<br />
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